1. A WeChat webinar was hosted on June 27, 2016 by ISES in Guangzhou, China, reaching 438 smartphones through a main group and three external groups. The webinar involved loading PowerPoint slides one by one with screenshots, with a 35 minute presentation and 25 minutes of Q&A. 2. A video conference was also held on June 28, 2016 connecting six Chinese cities including Beijing, Harbin, Dalian, Shanghai, Kunming and Qingdao, in addition to Guangzhou. 3. The WeChat webinar presentation outlined reasons to study abroad, options for fields of study, how to succeed as a student, and career development paths.

1. Webinars in China
1. WeChat platform [438 smartphones]
2. Video conference [6 major cities]
Guangzhou, China
June 27 & 28, 2016

2. 1. WeChat Webinar Architecture [June 27, 2016]
Hosted by ISES* (China)
1. Formed a WeChat Group
2. Remote linked to
presenting group in
Guangzhou, China
3. Remote linked to 3 other external groups
Total reach = 438 smartphones
* International Student Education Services, Pottstown, PA 19464
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From left
Stella Luo – ISES
Xixi Meng
Tom Fung

3. WeChat Webinar Process [June 27, 2016]
1. PowerPoint file is
loaded slide by slide
with a screen shot
• Green is when I was
speaking (my iPhone)
• Max speaking duration 60
seconds, hold ‘WeChat
Talk’ to repeat
• PPT file written entirely in
Chinese, presentation in
English, & Chinese
2. Presentation portion 35 minutes
3. Q&A went on for 25 minutes
Sample questions
WeChat has ‘Translate’ feature
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4. 2. Video Conference [June 28, 2016] to 6 cities
4
Beijing
Harbin
Dalian
Shanghai
Kunming
Qingdao
* Guangzhou

5. Screen Shots from Webinar Presentation
Webinar Outline
1. Why study abroad
2. What to study
3. How to be a successful student
4. Career pathing, leading & winning
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