This document provides an overview of angel investing. It defines an angel investor as an affluent individual who provides capital to startups in exchange for ownership equity or convertible debt. It discusses the stages of funding for startups, from friends and family to angel investors to venture capital. It provides advice for entrepreneurs on preparing for fundraising, including developing an idea, team, strategy, traction and business model. It also outlines what angel investors look for in potential investments and deals, such as an excellent team, sizable market opportunity, and exit strategy. Finally, it briefly describes the type of investment documents like term sheets that may be expected.

1. What you need to know about angel investing
BROWSE
INVESTMENTS
FOLLOW
AN ANGEL
CREATE
A PORTFOLIO

2. What is an angel
An angel Investor is an affluent individual who provides capital
for a business start-up, usually in exchange for convertible debt
or ownership equity.
Wikipedia

3. Equity Funding Landscape
Ladder of finance
Friends
and
Family
Angel
Investors
Venture Capital
Private Equity
Exit or IPO
CapitalRequired
Pre Seed Seed Startup Early Growth Sustained Growth
Risk Level
Revenues
Profitability

4. The Entrepreneurs Checklist
Things you should have before you start fund raising
Idea Cofounder Research
Strategy Traction Story

5. The pitch
How to tell your story
The need / pain
The solution / value proposition
The market opportunity
Initial traction
Business Model
The competitive landscape
The team
The ask – how much and what for

6. The good angel investor
What to look for in your angel
Good chemistry
Deep pockets
Mentorship without control
Added value
A good reputation

7. What angels care about
Things your potential investors will look for
Excellent team
A real opportunity
Sizable market
Realistic plan
Barriers to entry
competitive advantage
Strong business model
Exit strategy

8. The investment document
What to expect
Type – term sheet / convertible loan
Valuation
Liquidation preference
Reverse vesting
Board composition
Veto rights
Anti dilution
Future participation

9. Start investing with angels
iAngels - Empowering the next generation of angel investing
iAngels is a premium equity crowdfunding platform that combines:
Allowing private investors to invest in Israeli startups in a managed, structured
and transparent way by following professional angels
www.iangels.co