A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014. In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties. A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl

1. The WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat Story
October 2nd 2014, eTrade Summit, Brussels
Ed Sander, ChinaTalk
October 2nd 2014, eTrade Summit, Brussels
Ed Sander, ChinaTalk

2. Ed Sander

5. 1 WECHAT’S THREE PHASES
INTEGRATION
BUSINESS OPPORTUNITIES
2
3

6. Phase 1: The Chat App

8. Copy & Improve

9. WeChat: Chats

10. WeChat Voice Messaging

11. PHASE 2: GOING SOCIAL

12. Discover, Moments, Shake

13. Drift Bottle, People Nearby,
Voice & Video Call

14. WeChat Games

15. Stickers

16. Subscription Accounts

17. Subscription Account CMS
Segment

18. Subscription Account CMS

19. WeChat: Service Account

20. Subscription vs Service

21. Subscription vs Service
Subscription AccountSubscription AccountSubscription AccountSubscription Account
• Available for individuals.
• 1 message per day.
• In subscription account folder: no
push notifcation.
• No WeChat payment support.
• Auto-response based on words.
• Mainly useful for pushing lots of
content.
Service AccountService AccountService AccountService Account
• Only available for organisations.
• 4 messages per month.
• In users chat window: push
notifcation.
• WeChat payment support.
• Programmable responses.
• Useful for advanced (WeChat)
functionalities & CRM.
iOs, Android or WeChat?

22. PHASE 3: M-COMMERCE

23. WeChat Payment

24. Linking a Bank Card

25. Transfer

26. Quick Payment

27. Wallet

28. WeChat Payment (Pacific Coffee)

29. Hong Bao

30. Taxi booking

31. WeChat: Vending Machines

32. Special Offers (Jingdong)

33. Group Buying (Dianping)

34. WeChat: Streetview

35. WeChat: Location Based

36. WeChat: Scanner

37. Scanner Translater

38. WeChat: QR Code Shops

39. WeChat Stores (Weixin Xiao Dian)

40. WeChat Stores Requirements
• Service Account.
• Therefore, a business first needs to be verified by
Tencent (verification cost 300 RMB).
• Payment through WeChat Payment.
• 20,000 RMB deposit fee.
• No additional service charge on usage of the feature
itself.
• Currently only available to Chinese business entities.
• WeChat Payment only usable for domestic WeChat
users physically located in China.
• Conclusion: more Tmall than Taobao.

42. Popular Functions

43. Personal vs Moments

45. INTEGRATIONSINTEGRATIONSINTEGRATIONSINTEGRATIONS

46. Weishi

47. StoryCam

49. Wearables

50. Welomo Picture Printer

51. Giftpas

52. Chu Men Wen Wen

53. Expected: 58.com

54. Integration Areas
• Restaurants – food ordering, payments, and calling staff to your table
• Hotels – booking rooms, payments, chatting with reception, digital
keys, and in-room shopping
• Transportation – ticketing, choosing seats, CRM
• Schools – paying tuition fees, managing students, digital ID passes
• Hospitals – appointment scheduling, queue tracking, digital
prescriptions and reports
• Brick-and-mortar stores – digital membership cards, managing
members, payments, CRM, and marketing
• Delivery – taking orders, payments, and tracking parcels
• Tourism – ticketing, attraction notifications, CRM

56. BUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIES

57. • Subscription Account
• Service Account
• WeChat Shops
• Plus …

58. CPC Advertising

59. Advertising
• Verified subscription or service account.
• Text link ads.
• Still banners: 582px and height of 166px, no
bigger than 50K, linking to external website.
• Directs to WeChat page or external URL.
• Wechat Official Accounts Advertising Platform
publisher (sharing ad revenue): minimum
number of following users is 50,000.

62. Contact
Ed Sander ( 徳)
E-mail: ed@chinatalk.nl
Website: www.chinatalk.nl
Phone: +31 6 51 214 206
Twitter: @EdSander
WeChat: edsander
Linkedin: nl.linkedin.com/in/edsander/
Download gratis e-book
op chinatalk.nl