WeChat, launched in 2011, has become China's leading social network with 650 million monthly active users who utilize it for shopping and information. The platform combines features of various apps including social networking, e-commerce, and payment services, making it an essential tool for both local and international brands. An upcoming event on March 22nd will discuss why WeChat is popular among Chinese users and how businesses can leverage it.

1. ChinaWeChatting.de
Social Media in & from China

2. What is WeChat?
MAU: monthly active user accounts: 650 Mio
An app you've probably never heard of is the
most important social network in
China
WeChat launched in 2011

3. What is WeChat?
Users shop: 83% of WeChat users made a
purchase online last month.
Users listen: 78% use WeChat to find
information – big time opportunity to build brand
awareness.
&

4. WeChat in Europe?
Social Media Experts:
Learn about cool features
Agencies:
Understand the China market
Tourism:
Chinese travellers love to use their
WeChat during their trips

5. Who is on WeChat
International Brands

6. Who is on WeChat

7. Who is on WeChat

8. Who is on WeChat

9. 9
WeChat build in loyalty & CRM tools

10. Come to our event on March 22nd
“Why 650m+ Chinese love Wechat.
And how you can benefit.”
TUE , March 22nd
18:00 - 20:00 Uhr (CET)
@ Werkheim Hamburg
Planckstraße 13
Hamburg 22765

12. Where is WeChat? Everywhere!
Out of Home
F&B Promotion Shopping MallsBillboards & Elevator Ads
Online

13. What is WeChat?
WhatsApp
+ Facebook Timeline
+ See someone nearby to look for new guys
+ E-Commerce Shopping
+ Social Commerce
+ WeChat pay – one click payment
+ Transfer money between you and your friends
+ Scan QR Code ( You can send messages in Web Browser and download something ( QR Code ) ,
+ Scan Bar Code - Get the Price of any goods
+ Get the Street View of any place
+ Games
+ Integrated services like get a taxi, book a flight, order food, reserve a table
+ Translate messages from chinese to english
+ Incredible Amount of News Feed
+ Company mini websites
+ CRM solutions

14. Start using WeChat
You can scan
this QR code
with your
mobile phone
or open wechat.com on
your mobile browser to
download WeChat.