The document discusses the importance of effective lead magnets for accelerating email list building, emphasizing the need for value, emotional engagement, and clarity in presentation. It critiques common mistakes such as low contrast text, excessive jargon, and unclear calls-to-action that hinder engagement. The recommendations include focusing on specific benefits and using relevant visuals to enhance the appeal.

1. ConversionXL reviews
Lead magnets

2. Lead magnet == offer
Having an attractive lead magnet will accelerate your email list building like it’s on steroids.
http://conversionxl.com/lead-magnets-email-list-building-on-steroids/

3. 1. Value!
2. Emotional response (“For free, really!? I want
that!”)
3. No false expectations.
4. It attracts a specific crowd.
5. You don’t know what works best until you test it

5. Free is good

6. There’s no
benefit I
would go
crazy about.
Low
emotional
response.

7. Total absence
of graphics
contributes to
lack of
emotions.

8. 3rd step is
“Submit”. Do I
want it?

10. How many people
want “best
inspirational content”
in their inbox? It’s a
feature, not a benefit.

11. So what? What does
it enable me to do?

12. Small font size + low
contrast with
background ==
doesn’t get read.

13. Shouldn’t the CTA fit
onto the button?

14. It’s typically better to
frame it in the
positive. Or people
will read “spam”.

15. It’s typically better to
frame it in the
positive. Or people
will read “spam”.

17. Relevant image = good.
Low resolution, cloudy
weather = not so good.

18. Start with an offer, not
happy talk.

19. Jargon, hype. What
does it help me do
better?

20. I like the specific CTA…

21. … but this solution is
unexpected, and thus
bad. Why not add email
field to the first form?

23. I’m interested. Tell me more.

24. Way too much text in a small type
size. Most are not gonna read it, and
will be deterred by it.

25. Copy flow is
poor. You were
talking about
mistakes, and
all of a sudden
its “join now”

26. Don’t use
useless space
wasters like
“and much
more”

27. Delete

28. Start with what? I wanted to
know what the 7 mistakes are!
Mental disconnect (is this
common mistake in your list?:)

29. Thank you
If you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/ConversionXL
http://conversionxl.com