The document argues that email tracking is ineffective for sales without a subsequent outreach strategy. It proposes a three-step approach: measure engagement, call quickly, and open with context to improve sales interactions and capitalize on email signals. The text emphasizes the importance of timely and relevant communication in sales follow-ups, rather than arbitrary scheduling.

1. STOP BEING A CREEP!
WHY EMAIL OPEN & CLICK TRACKING IS
USELESS WITHOUT A SALES STRATEGY.

2. Here’s how sales outreach once felt.

3. Here’s how sales outreach once felt.
You send an email.

4. Here’s how sales outreach once felt.
You send an email.
And that’s it.

5. You have no
idea what
happens after
that email is
sent.

6. Now Sales Reps Can use Technology
To know when SOMEONE ...

7. Now Sales Reps Can use Technology
To know when SOMEONE ...
Opens your
email.

8. Now Sales Reps Can use Technology
To know when SOMEONE ...
Opens your
email.
Clicks links in
your email.

9. & SO REPS
CELEBRATE HOW
MANY PEOPLE
INTERACT WITH
THEIR EMAILS!

10. & SO REPS
But this is
the wrong way
to measure
sales success.
CELEBRATE HOW
MANY PEOPLE
INTERACT WITH
THEIR EMAILS!

11. You need an
effective strategy
for what to do next.

12. What do you first say to someone
who opens your email?

13. What do you first say to someone
who opens your email?
What do you say second?

14. What do you first say to someone
who opens your email?
What do you say second?
How do you build rapport and
trust to help increase velocity?

15. How do you use all of these
signals to take an action that
empowers your prospect and allows
you to get what you want?

16. Here’s the 3-step sales strategy
1
2
3
we’ve found works:
Measure Engagement.
Call fast.
OPEN WITH CONTEXT.

17. 1MEASURE
ENGAGEMENT.

18. Think of it
this way.

19. Every tracked
email is a seed
waiting to grow.

20. This engagement is a measure of velocity. “Tim suggested we connect.”

21. This engagement is a measure of velocity. “Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
The more times a prospect opens and
clicks my content, the better the chance
for further engagement.

22. This engagement is a measure of velocity. “Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
“Tim suggested we connect.”
The more times a prospect opens and
clicks my content, the better the chance
for further engagement.
If there’s no engagement, then why
should sales bother him? “Tim suggested we connect.”

23. C ontact agai n
i n 6 mont hs.
Yet, many
salespeople
still set
arbitrary
followup
dates.

24. C ontact agai n
i n 6 mont hs.
Many
salespeople
set arbitrary
“engagement
dates.”
But why force
a date when
you can
engage
naturally?

25. Email signals measure a
prospect’s engagement
with your business over
time – so you can contact
them when they’re actually
interested.

26. GET SIDEKICK FOR FREE NOW
Don’t have emai l
tracki ng
techn o l ogy?
Email signals measure a
prospect’s engagement
with your business over
time – so you can contact
them when they’re actually
interested.

27. Now use that
series of
engagements
in your
outreach!

28. 2CALL FAST.

29. The odds of calling to contact a lead
decrease by over 10 times in the first hour.

30. The same is true when prospects interact
with your emails

31. Just be sure
your emails
aren’t product
pitches – provide
links to helpful
content instead.
Hi Sam,
Pleasure chatting today. I thought I’d quickly
followup with some additional resources for you:
- LINK TO HELPFUL RESOURCE
- LINK TO HELPFUL RESOURCE
Best regards,
Mike

32. Now it’s time to use this
context in a sales call.

33. 3OPEN with
context.

34. Here’s an
example
roleplay of
how this
sounds in
action.

35. PART 1
[Sales] "Hey John, this is Mike over at Culture Company ... am I
catching you at an alright time?"
[Prospect] "Wow, Mike, I was actually just reviewing the email you
sent over earlier. Great timing."
[Sales] Excellent, I will be brief. I noticed you were checking out some
of the information around the link I sent on improving company
culture.
Wanted to circle back and see if there was anything you had questions
on, or if there was further information I could point you towards that
would be helpful ...

36. PART 2
[Prospect] "Well, we started by eliminating time tracking, and we’re
also putting plans in motion to do team lunches on a weekly basis. Its a
journey we are taking day-by-day."
[Sales] "Interesting ... Many people I’ve spoken with recently are
implementing a similar team lunch idea. What they’ve found is by
supplementing that with other voluntary benefits, they’ve been able to
achieve their goals in much less time.
Is there a good time for us to connect this week and I can show you a
little more about how we help companies achieve better work/life
balance for employees?”
[Prospect] "Sure, how about 10 AM tomorrow?"

37. And there you have it.
1
2
3
Measure Engagement.
Call fast.
OPEN WITH CONTEXT.

38. Now you can
celebrate.

39. ... but wait
a second.

40. Isn’t this
super
creepy &
intrusive?

41. Well,
marketers
have been
tracking
emails since
the early
1990s.

42. Isn’t it time
we gave sales
that same
technology?

43. We think so.

44. Give sales the technology they
deserve – download SIDEKICK NOW.
GET IT FOR
FREE
GETSIDEKICK.COM

45. “Sidekick lets me see when leads are interested
in me in real-time. This is a game changer.”

46. Michael Pici
SALES MANAGER,
HUBSPOT SALES PRODUCT DIVISION
@MichaelPici