This document contains reviews and feedback on various websites and landing pages. Key recommendations include building motivation and making the call to action easy for users. Clarity on the value proposition and what action is being requested is important. Unclear value propositions, lack of calls to action, and difficult to read formatting were called out as issues. The feedback emphasizes optimizing for the user experience by providing context and making the desired action obvious and easy.

1. ConversionXL reviews
Motivation -> Ability -> Trigger = Action

2. If you want people to take action…
…. you need to:
• Build up their motivation
• Make it easy to do so
• Ask for it at the right time

4. All right. Loans I guess?

5. News is only relevant
to returning traffic.
I’m still totally unclear
about this site

6. People don’t take action
until they understand.
Clarity above all!

7. CTA buttons seem to be
standalone items, and
not part of the value
proposition.

8. What’s an amber grant?

9. What are these tips
exactly about? No
benefit communicated

10. Very little is done here to build
up my motivation to do
anything.

12. Unclear value
proposition, divided across
3(!) slides. Bad, bad idea.

13. Terribly, cheesy stock
photography

14. Your value proposition should
always be a whole.

15. Sign up for what exactly?
Unclear what’s going to happen

16. I don’t know enough to be ready
for such a commitment. You
either need more copy +
examples, or have me use part
of your service w/o signing up.

18. Everybody and their mother sell
real estate in Florida. How about
a value proposition of any kind?

19. No calls to action. Very difficult
to take action this way. Have a
flow, direct people.

21. It’s clear what they do.
What’s not is why choose
them over others.

22. You probably
want me to
watch this, so
invite people to
do so – give
them a reason.

23. Since you’re not
asking for action for
a while, make it
obvious that they
should scroll down

24. This is *very*
hard to read.
Poor choice of
font face, size
and color.

25. Meaningless
jargon, buzzwor
ds.
Claims like this kill
credibility if not back
up by proof.
Awards, 3rd party
statements etc.

26. Let’s be honest here.
Noone is going to read this
multi-column tiny wall of
text. Optimize for reading!

27. Inline form
labels are a
usability
problem
Avoid multicolumn forms
You don’t need
all of this info at
this point.
Send? What’s
gonna happen
next?

28. Thank you
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http://conversionxl.com