This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing. The Following Topics will be discuss in this video 👉 00:00 What is Email Marketing? 👉 01:28 What is Email Marketing? 👉 03:57 Uses of Email Marketing 👉 04:23 Types of Emails 👉 04:57 Email Marketing Strategy 👉 06:00 How to create an Email list? 👉 09:17 Mailchimp Email Marketing Services 👉 45:19 Pros and Cons 👉 47:52 FAQs ❓ What is Email Marketing? Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases. ❓ What are the Types of Email Marketing? There are various types of marketing email available such as: ⏩ Welcome Email ⏩ Newsletter Email ⏩ Lead Nurturing Email ⏩ Confirmed Email ⏩ Dedicated Email ⏩ Invite Email ⏩ Promotional Email ⏩ Survey Email 🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig... 🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE... ⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE... #EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn 🔥 Watch Top Trending Videos From Simplilearn: ⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc ⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM ⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ ⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4 ⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw About Post Graduate Program in Digital Marketing

3. Agenda

4. 1| What is Email Marketing?

5. 2 | Uses of Email Marketing

6. 3 | Types of Email Marketing

7. 4 | Get Started with Email Marketing

8. 5 | How to Create an Email List?

9. 6 | MailChimp Marketing Services

10. 7 | Pros and Cons

11. 8 | FAQs

12. What is E-Mail Marketing?

13. What is E-Mail Marketing?
Email marketing uses
personalized emails to
inform your email list
about your product or
service.
1
It can persuade your
email list to buy, book
a demo, sign up for a
trial, or register for an
event.
2
Integrating it into
marketing automation
can help customers
see your latest
products or offers.
3

14. Uses of E-Mail Marketing?

15. Uses of E-Mail Marketing
Relationship Building
Content Promotion
Nurture leads
Market Your Products
Generate Leads
Boost Brand Awareness
Uses of E-mail
Marketing

16. Types of E-Mail Marketing?

17. Types of E-Mail Marketing
Survey email
Invite emails
Confirmation emails
Newsletter emails
Welcome Emails
Lead nurturing emails
Dedicated emails
Promotional emails
Seasonal marketing emails
2
4
6
8
3
5
7
9
1

18. Get Started
With E-Mail Marketing

19. Get Started with Email Marketing
1
2
3
4
5

20. Get Started with Email Marketing
Define your Audience & Establish your Goals
1
2
3
4
5

21. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
1
2
3
4
5

22. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
Choose an email campaign type
1
2
3
4
5

23. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
Choose an email campaign type
Make a schedule
1
2
3
4
5

24. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
Choose an email campaign type
Make a schedule
1
2
3
4
5 Measure your results

25. How to Create an Email List?

26. How to Create an Email List?
Opt-in Forms
Lead Magnet

27. How to Create an Email List?
Lead Magnet

28. How to Create an Email List?
Type of Lead Magnet
E-book Whitepaper Infographic Report
Checklist Template Webinar Tool

29. How to Create an Email List?
Make sure the asset is simple to use.
Consider future content when developing your offer.
As a cornerstone to your paid solution, use your lead magnet.
Make offers that are appropriate for each phase of the buying process.
Focus on offering solutions that can be implemented.
How to Design an Effective Lead Magnet
2
3
4
5
1

30. How to Create an Email List?
Opt-in Form
Make a header that stands out visually and grabs
readers' attention.
Relevant copy will encourage readers to take
advantage of the offer.
your opt-in form should have double
confirmation enabled.
Make sure everything flows
smoothly.
Don't complicate the form any further than
necessary.

31. How to Create an Email List?
Opt-in Form

32. MailChimp
Marketing Services

33. MailChimp Marketing Services

34. Pros and Cons

35. Pros and Cons
Pros
Email marketing can increase
brand awareness and traffic.
An email stays in the inbox until
it's read, deleted, or archived.
You can demographically target
users & segment your email list.
Email marketing software lets
you test subject lines and CTAs
by running A/B Testing.
0
1
0
2
0
3
0
4

36. Pros and Cons
2
3
4
5
6
1
Spam
Design
Size
Engagement
Competition
Cons
Cost

37. FAQs

38. FAQs
How do I prevent my
email messages from
being marked as spam?
Can I use email
marketing in conjunction
with some other
approaches?
How significant is the
subject line in an email?
How much does
connecting with your
audience via email
marketing help?