This document outlines the planning process for developing an e-commerce website. It discusses researching industry trends, target audiences, competitors and technical requirements. Different sections cover developing the site architecture, navigation structure, content and functionality. The planning process involves requirements gathering, design, building and launching the website.

1. e-commerce
website planning

2. Research
E-commerce
Requirements Design Build Launch
Website
Architecture

3. Research
E-commerce
Requirements Research Requirements Architecture
Website
Architecture

4. Research Requirements Architecture
3
2 Audience 4
Segmentation
Target Competitor
Audience Analysis
1 5
Industry SEO
Research
Trends Keywords

5. Research Requirements Architecture
Price Supply
Products Industry Trends
1

6. Research Requirements Architecture
Products
purchase
frequency
Quality
Socio-
vs
economics
price
Demographics Internet savvy
Age Understanding Mobile use
Gender Target Audience Tablet use
2

7. Research Requirements Architecture
Secondary
Primary Tertiary
Target
Segmentation
3

8. Research Requirements Architecture
Search volumes
Key word
Competition
identification
SEO
4

9. Research Requirements Architecture
Website User
functions experience
Advertising Online
Social media
e-shots competitor
presence
Offers analysis
5

10. Research Requirements Architecture
3
2 Technical 4
Search
Landing
and content
pages
1 5
Functional / SEO
Requirements
User

11. Research Requirements Architecture
User profile
management
(account)
Inventory
Transactional
Delivery
Shopping cart
tracking
Basic and
Admin
advanced Function
functionality
functionality
1

12. Research Requirements Architecture
Fast location
of information
Content Basic and
management, advanced
access, search
authorisations behaviour,
Formats
Content
sections Content
generated
information, Search
areas
descriptions
2

13. Research Requirements Architecture
Delivery
options,
tracking
Password, Supported
Shopping cart browsers /
optimised
Speed – page
Site security Technical loading
times
3

14. Research Requirements Architecture
Layout / Cross links
structure cohesiveness
Landing Tab content
Mapping
Page indexed
4

15. Research Requirements Architecture
Internal
Metadata
search
scripting
management
Analytics
URL structure SEO
code
5

16. Research Requirements Architecture
2 3
Functional
Labelling
design
1 4
Navigation User
Architecture
tree experience

17. Research Requirements Architecture
Prioritise item
groups
Importance
Cluster item
placement
groups
order within
tree
Quick links,
Detailed cross links,
Navigation
taxonomy navigation
tree aids
1

18. Research Requirements Architecture
Label SEO
correlation
Unique
No overlap
taxonomy Labelling
links
label
2

19. Research Requirements Architecture
Product Feature
priority priority
identification identification
Functional
Scope design Sketch
3

20. Research Requirements Architecture
Accuracy Behaviour
User
Time experience Satisfaction
4

21. Research
Requirements Design Build Launch
Architecture

22. Our team…
Vince can see in code
James is a social media like Neo from the
expert. He shares Matrix. He makes
everything and anything anything possible but
apart from his biscuits. Phil is exceptionally makes a terrible cup of
creative with a wealth of tea.
experience. Scratches
his head a lot but never
fails to please.
Claire gets excited when
she generates results for
our clients. It’s her
reason for getting up in
the morning. Bless!
Maya is a very
friendly Spanish Water
dog. She creates a sense
of calm, so is great to
have around.

23. For more information about our services
please contact Claire Doherty
email - claire@studio10design.co.uk
Mobile - 07554 661927