This document discusses key principles for creating an effective ecommerce presence, including information architecture, usability, traffic, and creating an optimal user experience. It emphasizes that websites should be designed simply and intuitively so as not to overload users or cause them to feel lost, as this can negatively impact loyalty and traffic. The presentation also briefly touches on responsive design and delivering a "wow" customer experience.

1. eCommerce Architecture
or how to create a proper e-presence

4. Information Architecture
the art and science of organizing
and labeling data
in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˈtek-chər

12. Traffic
Ad Cost

14. Usability
the ability to be used easily or conveniently
usa·bili·ty / yü-zə-ˈbi-lə-tē

17. Just one Law : Don’t make users think too much.
If it is very complex… they will leave
If they get lost… they will leave
If it is hard to read… they will leave
If they don’t know how to proceed… they will leave
If they have too many to do… they will leave

18. Optimal
User Experience

22. +50%
eConsultancy

24. +31%

26. +22%

29. Is it just colours and shapes?

30. RESPONSIVE DESIGN

35. …3 more slides…
(less than a minute!)

37. Zappos Core Value #1
Deliver…. wow!!!

38. Loyalty

39. Θενκ γιου
Fotis Antonopoulos
Head of Innovation, ATCOM S.A.
fotis@atcom.gr - www.atcom.gr
(Thank you )