This document discusses the emergence of weblogging and the debate around ethics for bloggers. It notes that hundreds of thousands of blogs now exist and some cover political and war-related issues. The document examines various codes of ethics that journalists adopted in the late 19th/early 20th century and proposes some ethics for bloggers. It also analyzes how the internet has impacted the traditional relationship between media and audiences. The conclusion is that blogging fills a niche between consumers and media, and those wanting credibility can learn from journalism outlets, but ethical standards will emerge from within the blogging community itself.

1. Weblogs and the Search
for User-Driven
Ethical Models
J. Richard Stevens
University of Texas at Austin

2. Warblogs
• Hundreds of thousands of blogs currently
exist
• The war on terrorism has caused an
increase in the popularity of political blogs
• Chris Allbritton’s foray into Iraq

3. Sean-Paul Kelley
• The Agonist - published because “the
media wasn’t doing a good enough job of
covering the nuances of international
relations.”
• Plagiarized U.S.-Iraqwar.com
• Blogger community response mixed.
• Are bloggers journalists? Do they need a
code of ethics?

4. Journalism Ethics
• “Journalism, like most professions, developed a set of
business practices first, then endowed those practices
with a set of impressive professional rationalizations, and
finally proceeded to rewrite its history in ways that made
the practices seem to emerge, as if through immaculate
conception, from an inspiring set of professional ideals.”
- W. Lance Bennett, News: The Politics of Illusion
• American Journalism of first 100 years
was pre-professional

5. Charles Dana, 1888
Get the news, get all the news, get nothing but the news.
Copy nothing from another publication without perfect credit.
Never print an interview without the knowledge and consent of the party
interviewed.
Never print a paid advertisement as news-matter. Let every advertisement
appear as an advertisement; no sailing under false colors.
Never attack the weak or defenseless, either by argument, by invective or by
ridicule, unless there is some absolute public necessity for so doing.
Fight for your opinions but do not believe that they contain the whole truth or
the only truth.
Support your party, if you have one; but do not think all the good men are in it
and all the bad ones outside it.
Above all, know and believe that humanity is advancing; that there is progress
in human life and human affairs; and that, as sure as God lives, the future
will be greater and better than the present or the past.

6. Professional Codes of 1920s
• Walter Williams, “The Journalist’s Creed,”
1914
• American Society of Newspaper Editors,
Canon of Ethics, 1923
• The Society of Professional Journalists,
1926
• The professional debate

7. Youngblood’s Blogging Ethics
1. Publish as fact only that which you believe to be
true.
2. If material exists online, link to it when you
reference it.
3. Publicly correct any misinformation.
4. Write each entry as if it could not be changed;
add to, but do not rewrite or delete, any entry.
5. Disclose any conflict of interest.
6. Note questionable and biased sources.

8. Clinton/Lewisnky Scandal
• Important for two reasons:
 Broke and concluded on Internet
 Affected traditional journalism behavior
• Committee of Concerned Journalists
study: Sources and attribution of statements:
2 or more named sources 1%
1 named source 25%
2 or more anonymous sources 13%
1 anonymous source 8%
Reporting attributed to other media sources 12%
Jouranlistic analysis 23%
Journalist punditry 18%

9. Amateur Journalism?
• 1999 Texas A&M Bonfire Collapse
• Austin360.com post-it forums became a
place of mourning
• BUT, evolved into an “EMS leak” board
• Content Managers began to moderate
board and censor posts.
• New relationship between audience and
media?

10. “Mixed Media Culture”
• Sources gaining power over journalists
• Decline of gatekeeping function
 The news of the day as it reaches the newspaper office is an
incredible medley of fact, propaganda, rumor suspicion, clues,
hopes, and fears, and the task of selecting and ordering that
news is one of the truly sacred and priestly offices in a
democracy. - Walter Lippmann, Liberty and the News, 1920
• Reporting culture is being overrun by
argument culture

11. Conclusions
• Weblogging is not synonymous with online
journalism
• Like journalism of the 19th
Century, blogging will
need a compelling reason to adopt ethical
standards.
• Blogging fills an important niche between
consumers and professional media.
• Those bloggers who desire a heightened level of
credibility can learn from the examples of
professional journalism outlets.

12. User-Driven Ethics
• Like all other aspects of this medium,
ethical consensus will have to emerge
from within the community