Public trust in the media has declined, with polls showing only 32% trust media to report accurately and 55% of voters believing journalists are biased against Trump. A study found 90% of journalist donations went to Hillary Clinton, and WikiLeaks emails showed coordination between reporters and Clinton's campaign. While some criticize excessive focus on Clinton's emails, others argue media was too soft on her and sensationalized certain stories to boost sales.

1. By Prof. Mark Grabowski
www.markgrabowski.com

2. Overview
– Public thinks media is unethical
– Reasons why
– Sins to always avoid
– Other issues: grey areas
– Guidelines for handling ethics
– Sample scenarios
– Final advice

4. Lack of trust, hurt by election
• Only 32% of public trust media to report accurately
and fairly, a September Gallup poll found. Pollsters
blame "lower standards for journalism" in
presidential campaign coverage for "corroding
Americans' trust and confidence.”
• 55% of likely voters (including 60% independents)
say journalists are biased against Donald Trump, an
Oct. 19 Quinnipiac University poll found. While the
perception of bias depends upon one's party, it's
telling that 60 percent of independent voters believe
the media is anti-Trump.

5. Biased against Trump?
• A recent Center for Public Integrity study
revealed 480 reporters and editors
contributed to either presidential campaign,
with 90 percent donating to Hillary Clinton.
Journalists at The New York Times and other
legacy outlets contributed, despite newsroom
policies forbidding it.

6. New York Times
• The New York Times’ Aug. 8 cover story called
on reporters who believe Trump is a
"dangerous" "demagogue" to "throw out the
textbook American journalism has been using"
even though "it may not always seem fair.”

7. Playing favorites?
• A recent WikiLeaks release of hacked emails
revealed dozens of reporters, including
several at the New York Times and major TV
news networks, coordinated with Clinton's
campaign to provide positive coverage.

8. Mea culpa
• After the election, the New York Times’
publisher and top editor promised to
"rededicate ourselves to” reporting “honestly”
and “impartially.”
• CBS: “We were smug.”
http://www.cbsnews.com/news/commentary
-the-unbearable-smugness-of-the-press-
presidential-election-2016/

9. On the other hand
• Many people were also upset with the 24-7
media coverage of Hillary Clinton’s email
scandal the week before the election – which
the FBI later admitted was much ado about
nothing.
• WikiLeaks seemed to air only Clinton’s dirty
secrets, but not Trumps, critics say.
• Did this bias doom her in?

10. On the other hand, were media
Out to get Hillary?

11. Media sensationalizes
• 80% believe "journalists chase sensational
stories because they think it will sell papers,
not because they think it is important news. ”
• 85% believes that "newspapers frequently
over-dramatize some news stories just to sell
more papers."
• 80% believe sensational stories receive lots of
news coverage simply because they are
exciting, not because they are important.

12. Big Scandals
• Fabrication
• Plagiarism
• Irresponsible
reporting

13. Confusion over who’s a journalist

15. Inability to distinguish
fact v. opinion

16. But most journalists aren’t evil
• They don’t plagiarize, fabricate.
• They want to get facts right.
• But they may be understaffed or overworked.
• Deadline pressures can affect accuracy and
judgment.
• And hairy situations may be unavoidable …
being a journalist often involves ethical
dilemmas: newsworthiness v. privacy

17. Guidelines
• To help deal with these dilemmas, many
media outlets follow the code of ethics
written by the Society of Professional
Journalists. It’s organized around four
principles…

18. SPJ Code of Ethics
1. Seek truth and report it: Journalists should be honest, fair,
objective and accurate.
2. Minimize harm: Realize that you’re covering human beings. Be
respectful, tasteful and sensitive. Note that it says “minimize”
harm. You may not be able to completely avoid it. If you’re doing
investigative reporting, for example, your story may expose
corruption and cause someone to get fired. But, in the end, the
greater good will be served by your reporting.
3. Act independently: Don’t accept gifts or favors. Your only
obligation is to serve the public’s interest. This is why it’s so
important to avoid conflicts of interests, as we discussed during
the first week of class.
4. Be accountable: Correct mistakes and expose unethical practices
by journalists. The New Republic’s staff was criticized for their role
in the Glass scandal because they ignored known problems with
Glass until they no longer could.

19. Test your knowledge
Source: Inside Reporting by Tim Harrower