Leon
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This document summarizes information about a Colombian media organization called La Silla that receives 500,000 unique visitors per month. It discusses La Silla's audience demographics and educational levels. The document also outlines La Silla's content offerings, business model relying on advertising, grants, and donations, achievements in readership and journalism, and challenges in hiring journalists and developing a sustainable business model for the future.
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Mobile technology is reshaping how news is delivered by making journalism more personalized and relevant to each user. Traditional broad media experiences are becoming less effective as consumers expect news on their mobile devices. To succeed, news organizations must change their workflows to focus on the consumer, harness the ubiquity of mobile, use consumer data to tailor news and utility to each individual, and ensure their content is hyper-relevant or risk becoming irrelevant.
Garcia ruiz
Our most popular story received over 6 million visits and detailed the winners of the 2014 Pulitzer Prizes. The story provided a concise recap of the Pulitzer winners across categories such as breaking news reporting, feature writing, and public service journalism.
Brundrett. 2015
This document discusses the importance of fast loading times, especially on mobile, where users typically have less patience. It notes that page load times above one second can interrupt the user experience, and that on mobile a site really only has 400 milliseconds to provide something to the user before they may leave the site. It also provides examples of load times for Vox Media's sites, both initial loads and repeat loads, and discusses some of the steps Vox has taken to improve performance, such as establishing a dedicated performance team and making speed a company-wide metric.
J moroney
In the United States, newspapers provide over 50% of reporting on local governments. If newspapers go away, this important oversight of democracy will be lost. Expanding digital subscriptions and advertising is not sufficient to replace declining print revenues and support needed newsroom staffing levels. New approaches are needed to sustain innovative news reporting and diversify revenue sources to continue serving communities.
Collins
In September 2014, Alex MacCallum formed an Audience Development team at The Times to ensure their journalism was reaching readers and bringing readers back repeatedly. In October 2014, the Brown sisters joined the effort. Their strategy focused on commanding attention on social media, connecting with readers, and using compelling examples to show and tell readers about new articles through repetition, while also learning from successes and failures. When implemented altogether, this approach helped make The Times' pages the most visited in 2014 and number one for social referrals.
Owen
This document discusses a project to create a virtual reality (VR) documentary about the spread of Ebola in West Africa. The goals were to investigate the process of making this type of journalism in VR, understand its potential for non-fiction storytelling, and produce a work that provides new understanding. Key moments documented include the tree where Ebola likely jumped to humans, a village where it spread, and a field hospital. Findings showed VR can have a powerful immersive effect but requires shooting and production specifically for the format. Interactivity and menu framing were also found important. Production requires large teams and budgets while post-production is still cumbersome.
Diakopoulos
The document discusses criteria for selecting comments for the "NYT Picks" section of the New York Times website. It examines literature on positive criteria for inclusion such as thoughtfulness, brevity, relevance, and diversity. It poses research questions on whether NYT Picks comments reflect these criteria and whether algorithms could be developed to assess criteria and augment human moderation. While automation may scale moderation and improve the user experience, it also raises issues regarding over-generalization and need for transparency.
Scacco
This document summarizes a study on organizational gatekeeping practices in online news. It discusses how news organizations develop different socialization philosophies and practices for engaging audiences based on their available resources and structures. The study found that news has fragmented partly due to these organizational divergences. Differences in organizational practices provide variety in how news organizations present and distribute news.
Havlak
The Verge aims to attract a more diverse audience, especially younger readers and more women. Currently, most readers are men aged 25-34. The Verge posts content to 10 social media platforms to reach audiences where they spend time. They produce multiple versions and formats of stories for each platform, such as short videos for Facebook and Snapchat. While social media drives some traffic, the Verge maintains overall traffic through search engine optimization and investing in new platforms before they contribute directly to site traffic. Their goal is building their audience wherever people interact with their content.
Lee
The document discusses projections for increasing diversity in the US population from 1970 to 2030. It notes that non-Hispanic white populations will decline as minorities increase, with Hispanic populations projected to become the largest ethnic group in the country by 2030. Public K-12 schools will also become more diverse, with minorities projected to outnumber non-Hispanic whites nationally by 2020. The document aims to outline these demographic trends to media companies to help them understand changes in their audience demographics over time.
Hernandez
This document discusses the potential for virtual reality (VR) and journalism. It provides definitions for VR and augmented reality (AR), noting how VR aims to fully immerse users in simulated environments while AR supplements the real world. Examples are given of early VR journalism projects. The document suggests journalists should care about these technologies now as they may disrupt media in the future. It introduces Robert Hernandez, who discusses his work exploring VR journalism at USC.
Robins
This document outlines Quartz's approach to native advertising for executives. It discusses the promise of native ads, shares findings from Quartz's Global Executives Study on content consumption behaviors, and establishes 7 guiding principles for creating high-quality, relevant native ads including producing quality content, being mobile and socially optimized, respecting audience habits, iterating based on feedback, and being transparent about sponsored content.
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- 3. 500,000 unique visitors a month 71% 29% 21% 29% 28% 19% 3% 25‐34 35‐44 45‐54 55‐64 65‐75 Young but not so young 4% 28% 23% 32% 14% Bachillerato Pregrado Posgrado Maestría Doctorado High level of educaDon
- 6. Sustainability • 23 % adverDsing • 52 % grants • 12 % workshops and consulDng • 7 % Super Amigos • 6 % university events & lisDngs
- 7. Achievements • 500.000 unique visitors • 3rd most read online media by opinion leaders • Several scoops – no lawsuits • Becoming a lab for innovaDve journalism • Having more than 600 Super Amigos • Surviving 5 years, 2 babies and sDll with a car
- 8. Challenges • Convincing good journalists to work at La Silla • Producing high‐quality journalism every day • To stay innovaDve • To find a business model • To have la Silla AND a life