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Int’l Online Journalism Symposium
04.24.10
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Bigger problems
* Decline in engagement
* Low voter turnout
* Generation gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Bigger problems
* Decline in engagement
* Low voter turnout
* Generation gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Greater Challenges
* Decline in engagement
* Low voter turnout
* Generation Gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Bigger problems
* Decline in engagement
* Low voter turnout
* Generation Gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Bigger problems
* Decline in engagement
* Low voter turnout
* Generation Gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Bigger problems
* Decline in engagement
* Low voter turnout
* Generation Gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Decline in coverage of statewide issues
* Fewer papers
* Fewer people
* Fewer pages
* Bigger problems
* Decline in engagement
* Low voter turnout
* Generation gap
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
* Bigger problems
* The for-profit model won’t pay for public interest journalism
* Structural problems of media economy
* Content can’t be monetized
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
* Bigger problems
* The for-profit model won’t pay for public interest journalism
* Structural problems of media economy
* Content can’t be monetized
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
* Bigger problems
* The for-profit model won’t pay for public interest journalism
* Structural problems of media economy
* Content can’t be monetized
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
* Bigger problems
* The for-profit model won’t pay for public interest journalism
* Structural problems of the media economy
* “Serious” content can’t be monetized
* Increase in partisanship
* Politics is more divisive
* Media is more of an echo chamber
Four Challenges
* Nearly 1.27 million page views
* Nearly 400,000 visits from 164 countries
* 206,000 unique visitors (we’ll exceed 100k this month)
* 17% of our visitors have been back more than 8 times
25 Weeks In…
* More than 3.8 million page views
* More than 1,086,000 visits from 190 countries and 1,180 TX
cities and towns
* 40% of our traffic is from outside TX. The remaining 60% is 1/3
Austin, 1/3 other big TX cities, and 1/3 the rest of TX
* 583,000 unique visitors (we exceeded 200k in March)
* 17% of our visitors have been back more than 8 times
25 Weeks In…
* More than 3.8 million page views
* Home page: 635,284 page views
* Library: 1,346,725 page views
* Stories: 587,925 page views
* Blogs: 340,044 page views
25 Weeks In…
* More than $4 mil raised in ‘09 (more than $3 mil collected).
* More than 1,500 members (< $5,000). Average gift: $96.
* More than 50 major donors (> $5,000).
* Nearly 70 corporate sponsors ($2,500).
* $105,000 in events sponsorship.
$$$$
* More than $4 mil raised in ‘09
* More than $720,000 already raised in ‘10
* Nearly 1,600 members (< $5,000). Average gift: $96
* Nearly 60 major donors (> $5,000). Average gift: $73,000
* More than 80 corporate sponsors ($2,500)
* $150,000 in events sponsorship
$$$$
* 2010 budget: $2.0 million
* 2011 budget: $2.3 million
* 2012 budget: $2.5 million
$$$$
Secrets of Our Success
Secrets (?) of Our Success (?)
Secrets (?) of Our Success (?)
* Swim in the deep end of the talent pool
* Data as journalism (H/T Matt Thompson)
* Events as journalism (H/T The New Yorker)
* Revenue promiscuity
* Content partnership sluttiness
* The Law of Popeye: We am what we am
Thank You.

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Smith

  • 1. Int’l Online Journalism Symposium 04.24.10
  • 2. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  • 3. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 4. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Greater Challenges * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 5. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 6. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 7. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 8. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 9. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of media economy * Content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 10. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of media economy * Content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 11. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of media economy * Content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 12. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of the media economy * “Serious” content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges
  • 13. * Nearly 1.27 million page views * Nearly 400,000 visits from 164 countries * 206,000 unique visitors (we’ll exceed 100k this month) * 17% of our visitors have been back more than 8 times 25 Weeks In…
  • 14. * More than 3.8 million page views * More than 1,086,000 visits from 190 countries and 1,180 TX cities and towns * 40% of our traffic is from outside TX. The remaining 60% is 1/3 Austin, 1/3 other big TX cities, and 1/3 the rest of TX * 583,000 unique visitors (we exceeded 200k in March) * 17% of our visitors have been back more than 8 times 25 Weeks In…
  • 15. * More than 3.8 million page views * Home page: 635,284 page views * Library: 1,346,725 page views * Stories: 587,925 page views * Blogs: 340,044 page views 25 Weeks In…
  • 16. * More than $4 mil raised in ‘09 (more than $3 mil collected). * More than 1,500 members (< $5,000). Average gift: $96. * More than 50 major donors (> $5,000). * Nearly 70 corporate sponsors ($2,500). * $105,000 in events sponsorship. $$$$
  • 17. * More than $4 mil raised in ‘09 * More than $720,000 already raised in ‘10 * Nearly 1,600 members (< $5,000). Average gift: $96 * Nearly 60 major donors (> $5,000). Average gift: $73,000 * More than 80 corporate sponsors ($2,500) * $150,000 in events sponsorship $$$$
  • 18. * 2010 budget: $2.0 million * 2011 budget: $2.3 million * 2012 budget: $2.5 million $$$$
  • 19. Secrets of Our Success
  • 20. Secrets (?) of Our Success (?)
  • 21. Secrets (?) of Our Success (?) * Swim in the deep end of the talent pool * Data as journalism (H/T Matt Thompson) * Events as journalism (H/T The New Yorker) * Revenue promiscuity * Content partnership sluttiness * The Law of Popeye: We am what we am