Paragon, Connecting Marketing Resources since 1995
De marketingoperatie goed organiseren is complex en kost veel tijd. Zeker voor sterke merken waarvoor consistentie in cross channel marketing essentieel is. Wij helpen om marketingprocessen regionaal, landelijk en internationaal te stroomlijnen. Met als resultaat dat complexiteit, kosten en doorlooptijden gereduceerd worden en de kwaliteit verhoogd. Dat doen we, als bruggenbouwer tussen ICT, marketing en communicatie, met passie voor marketing en techniek. Duizenden gebruikers vertrouwen op onze software die wordt gebruikt in meer dan 40 landen. Klanten zijn o.a. Alliander, Booking.com, TNO, Opel en Achmea. Lees verder op www.paragon.eu
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains.
Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.
The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
SiriusDecisions: Why sales enablement is essential for your B2B growth strate...SHOWPAD NV
Growth is a crucial objective for any successful business. More than 52% of executives expect to grow 10 - 20 percent year-over-year. However, growth requires excellent coordination between a company's sales & marketing team. During this webinar, you'll learn how sales enablement aligns your sales and marketing organizations, and how it's key to successful B2B growth.
Sales Force Effectiveness Research InsightsSHOWPAD NV
Procurement officers confirm that the number 1 challenge for sales reps is demonstrating true value during sales visits. However, 64% of sales leaders struggle with uncovering the pain points of every member in the decision making unit, making it extremely difficult to deliver that value. These 2 insights are just a few of what Professor Deva Rangarajan from the Vlerick Business School uncovered during the Sales Force Effectiveness research. Take a look at the presentation to learn more about what great sales leaders have in common.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains.
Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.
The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
SiriusDecisions: Why sales enablement is essential for your B2B growth strate...SHOWPAD NV
Growth is a crucial objective for any successful business. More than 52% of executives expect to grow 10 - 20 percent year-over-year. However, growth requires excellent coordination between a company's sales & marketing team. During this webinar, you'll learn how sales enablement aligns your sales and marketing organizations, and how it's key to successful B2B growth.
Sales Force Effectiveness Research InsightsSHOWPAD NV
Procurement officers confirm that the number 1 challenge for sales reps is demonstrating true value during sales visits. However, 64% of sales leaders struggle with uncovering the pain points of every member in the decision making unit, making it extremely difficult to deliver that value. These 2 insights are just a few of what Professor Deva Rangarajan from the Vlerick Business School uncovered during the Sales Force Effectiveness research. Take a look at the presentation to learn more about what great sales leaders have in common.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
Selling the Future
Prof Deva Rangarajan
Just when companies were able to convince their salespeople about selling solutions, a recent study pointed out to the fact that solution selling was dead. This combined with the research on procurement professionals that suggests that face to face transactional selling was a waste of time indicates that sales organizations need to rethink their approach towards equipping their sales force with the right tools to be successful. In this session we will focus on tactics used by successful salespeople.
5 Ts Of Marketing Ops: Learning Org to Increases Marketing EffectivenessClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/5-ts-of-marketing-ops-learning-org-to-increases-marketing-effectiveness-127189816
May 13, 2008 presentation at Henry Stewart Marketing Operations and Digital Asset Management Conference, by Gary Katz.
See https://ClearAction.com
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Showpad Tamara Schenk: the four pillars of successful sales enablementSHOWPAD NV
World class B2B organizations develop business strategies where both marketing and sales drive business growth. At the core of this strategy is sales enablement, a strategic discipline targeted at your customers and Frontline Sales Managers, driven by marketing and empowered by content.
Improving Sales Force Performance and EffectivenessL.E.K. Consulting
L.E.K. Managing Director Chris Kenney spoke at a Chief Executive Network event on improving sales force performance and effectiveness. See his presentation here.
SiriusDecisions -The Transformation of B2B Sales, Marketing and Product - at ...MassTLC
Heather Loisel, VP of Consulting and CMO Practice Lead from SiriusDecisions presented on the transformation of B2B sales, marketing and product at MassTLC's annual sales and marketing summit on April 4.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-mobilizing-marketing-for-a-web-20-world-127189840
A sneak preview of my latest thinking, in which I parallel Web 2.0 and Marketing Operations. I have not presented this work live as of 5/11/09.
See https://ClearAction.com
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Describes the various partnership options available to nonprofit organizations including mergers, joint programming, administrative consolidation, management service organizations, parent-subsidiary, etc. He will present the findings of landmark studies on mergers and alliances in the United States, and discuss the benefits and challenges of restructuring as well as the phases of the strategic restructuring process
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
Selling the Future
Prof Deva Rangarajan
Just when companies were able to convince their salespeople about selling solutions, a recent study pointed out to the fact that solution selling was dead. This combined with the research on procurement professionals that suggests that face to face transactional selling was a waste of time indicates that sales organizations need to rethink their approach towards equipping their sales force with the right tools to be successful. In this session we will focus on tactics used by successful salespeople.
5 Ts Of Marketing Ops: Learning Org to Increases Marketing EffectivenessClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/5-ts-of-marketing-ops-learning-org-to-increases-marketing-effectiveness-127189816
May 13, 2008 presentation at Henry Stewart Marketing Operations and Digital Asset Management Conference, by Gary Katz.
See https://ClearAction.com
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Showpad Tamara Schenk: the four pillars of successful sales enablementSHOWPAD NV
World class B2B organizations develop business strategies where both marketing and sales drive business growth. At the core of this strategy is sales enablement, a strategic discipline targeted at your customers and Frontline Sales Managers, driven by marketing and empowered by content.
Improving Sales Force Performance and EffectivenessL.E.K. Consulting
L.E.K. Managing Director Chris Kenney spoke at a Chief Executive Network event on improving sales force performance and effectiveness. See his presentation here.
SiriusDecisions -The Transformation of B2B Sales, Marketing and Product - at ...MassTLC
Heather Loisel, VP of Consulting and CMO Practice Lead from SiriusDecisions presented on the transformation of B2B sales, marketing and product at MassTLC's annual sales and marketing summit on April 4.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-mobilizing-marketing-for-a-web-20-world-127189840
A sneak preview of my latest thinking, in which I parallel Web 2.0 and Marketing Operations. I have not presented this work live as of 5/11/09.
See https://ClearAction.com
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Describes the various partnership options available to nonprofit organizations including mergers, joint programming, administrative consolidation, management service organizations, parent-subsidiary, etc. He will present the findings of landmark studies on mergers and alliances in the United States, and discuss the benefits and challenges of restructuring as well as the phases of the strategic restructuring process
Alterian May 2009 Webinar - From Planning To Execution Presented By Market Sp...Alterian
Learn how your company might gain strategic advantage through highly efficient marketing operations.
Guest speaker, Mayer Becker, National Practice Director – Enterprise Marketing Advisory Services, from MarketSphere described one of the many ways companies are achieving strategic advantage during challenging economic times - through efficient and optimized marketing operations. At the heart of the effort to improve the “business of marketing” is the creation of Marketing Operations Centers of Excellence reporting to the CMO, responsible for governance, project management, technology and shared services.
Highlights of the webinar included:
•What’s on your CMO’s mind?
•Model for a Marketing Operations Center of Excellence
•Selection and application of technology to manage and track marketing programs
•Importance of metrics and measurement to demonstrating the value of marketing
During this presentation, Mayer also shared results from a just-released annual study conducted by Lenskold Group, a leading consulting firm focused on marketing ROI, metrics and measurement, which was sponsored by MarketSphere.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
About Paragon.eu and Marketing Resource ManagementNiels Beernink
Paragon is your partner for successful implementations of MRM, Brand Portal and (Local) Marketing Portal solutions.
With more than 18 years of experience we help large organizations manage their brand and create an efficient marketing operation process.
A Deep Dive into Account Fit: How to build the perfect account list & targeti...RollWorks
You can view the full webinar here: https://www.rollworks.com/resources/webinar/a-deep-dive-into-account-fit/
In this webinar DataFox joins us to talk about account fit, how to determine your target account list, and get set up for ABM success.
We also cover types of account-based marketing ads such as company name ads, persona based ads, and ads for sales stages. You'll learn:
How to define your ideal customer from your data
How to create the perfect account list
How to use targeted ads to reach those customers at the right time
Brain Bridge is an outsourcing company with expertise in Value/Cost Management, Business Analytics, Marketing and Media. We help Ukrainian companies to be competitive and profitable during economic crisis and further integration into competitive EU environment. We also help to re-define company’s problems, find hidden reasons and fix them.
If you are looking for:
• Making profit on falling markets
• Re-launching falling brand and the return in a growing trend
• Launching brands set to become leaders
• Setting up an effective marketing in the companies
• Calculating ROI and optimization of investments
• Efficient media placement by the true prices
• Building a profitable and competitive brand portfolio
• Profit growth at falling sales
• Launching innovations which are increasing share and sales
... just let us know.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. 5.9%
“Marketing is the least efficient process in
the business today, while at the same time
being one of the most important”
Produce & Manage:
$270 Billion
3.4%
Media & Promotion
$930 Billion
Philip Kotler & Robert Shaw
IT
Marketing
Spending as a % of Revenue
for Global 1000
“While strategy is the differentiator
for creating competitive advantage,
operational efficiency is
a prerequisite”
Accenture
Michael Porter
4-7-2012
Paragon BV 2012
2
3. Half of the marketing operations budget is wasted
Marketing campaigns not aligned with marketing strategy
Duplicate tasks
Waist of printed material
Reinventing the wheel
Not acting upon measured data
Spending high value time on low value activities
……..
4-7-2012
Paragon BV 2012
3
4. Marketing Function Challenges
Leverage
resources
Customers
Products
Channels
Brand
Information
Develop
capabilities
Coordination
Analytic skills
Customer insight
Market insight
Knowledge
management
Day-to-day productivity
Focus on value add
Collaboration
Marketing must find the time to leverage CRM.
Effective CRM requires that marketing be involved in leveraging enterprise wide customer data to glean relevant insights, to work closely with sales and
customer service to leverage the derived insights, and to monitor deployed programs for ongoing refinement. More than ever, the science of marketing
demands strong analytic and strategic skills. The art of marketing increasingly involves finding creative ways to translate customer segment, value-driven
marketing strategy and relevant customer insights and preferences into actionable tactics that uniquely leverage each customer interaction. Such a vision
requires the marketing function to increase the efficiency of its day-to-day operations. At present, far too much time is spent on uncoordinated, tactical
execution of marketing programs, with little if any automation or knowledge management. There is a clear need to manage the increasing complexity of
marketing efforts, and a desire for faster speed to market and greater marketing efficiency and effectiveness.
Adoption of marketing resource management (MRM) applications will help marketing automate time-consuming planning and program
management, allowing for a greater focus on high-value activities such as customer analytics, segmentation and collaboration with other
functions and partners to orchestrate customer interactions.
woensdag 4 juli 2012
(c) Paragon 2011
4
5. Evolution of the marketing function
Coordination
Develop capabilities
Leverage resources
Fragmented,
uncoordinated
efforts
Coordinated
marketing resource
management
Execution automation; attention
on value-add analysis and fine
tuning
Product focus
lacking insight
or collaboration
Focus on value
of customer with
metrics & analytics
Customer value focus;
real-time, interaction
management
Lacking skills;
more than 50% waste or
misallocation
Some customervalue-based
resource allocation
Customer value-based strategic
Asset portfolio management
Evolution of the marketing function requires overcoming significant obstacles.
As markets have become ever more fragmented, the marketing function has become increasingly consumed with its day-to-day operations, leaving little time
to rethink its strategies and tactics. Marketing must transform its own function if it is to add value to the process of customer-centric transformation of the
overall enterprise.
The marketing function must leverage technology to enable higher levels of productivity and enhance the enterprise’s ability to derive and leverage
customer insights.
As important, marketing must find the time to enhance the efficiency of day-to-day marketing activities, decreasing logistic costs and time needed to bring
ideas to market, as well as shifting time from lesser-value tasks to higher-value activities such as research and analysis, strategic planning and collaboration
with internal and external partners.
4-7-2012
Paragon BV 2011
5
6. How to evolve?
Integrated Automation
Companies can not run 50 campaigns simultaneously in an efficient way by using email and Excel
• Sales uses CRM
Customer Relationship Management
• Marketing uses….. MRM
Marketing Resource Management
4-7-2012
Paragon BV 2012
6
7. What is Marketing Resource Management (MRM)?
Plan and
Budget
There are multiple definitions of Marketing
Resource Management in the market today.
$
Create and
Develop
‘An integrated solution to
orchestrate and optimize the use of
internal and external marketing
resources.’
$
Measure and
Report
Definition by Gartner:
Collect
and Manage
Fulfill and
Distribute
MRM focus…
Process re-engineering and automation of
marketing operations to facilitate optimal use of
marketing resources
• MRM is visibility and coordination of companywide marketing operations.
• MRM applications serve as an integrated solution to support key marketing processes in a single interface.
• MRM enables a wide variety of marketing users to collaborate on different projects, manage project timelines and associated
finances.
4-7-2012
Paragon BV 2011
7
8. Plan & Budget
MRM Platform: 14 modules
Budgeting
Planning
Designed & created by Paragon
Campaign & Project Management
Workflow & Approval
Create & Develop
Measure & Report
Collect & Manage
Guidelines
Document Editor
Template Designer
Digital Asset
Management
Reporting & Dashboards
Fulfil & Distribute
4-7-2012
Shop & Stock Control
Direct Marketing Campaigns
Advertising & Media
E-mail Marketing Campaigns
Paragon BV 2012
8
9. MarketingOne Solution Examples
Media Library (Digital Asset Management)
Campaign & Project Management
Brand Portal
Web 2 Print
Local Marketing / franchise
Virtual Media office
Our solutions are based on:
‘best practices’ in real life marketing operations
The modules you need for your current needs
MarketingOne is delivered as SaaS or ‘on premises’
4-7-2012
Paragon BV 2012
9
10. Case examples
Country: The Netherlands
Solution: Marketing Portal/
DAM, MRM, Campaign
Management
Main purpose: Managing
marketing assets and campaigns
System users : 600+
Countries: Netherlands, Belgium,
Luxemburg
Solution: (Local) Marketing
Portal, MRM
Main purpose: Advertising, Point
of Sales, personalize and order,
virtual media office, budget
control for headquarters
System users : 500+
Country: The Netherlands
Solution: Brand Portal, MRM
Main purpose: Manage CI and
self service for personalizing,
production and ordering of
marketing materials
System users : 4000+
Countries: Offices in America,
Europe, Asia and the Middle East
Solution: Brand Portal, MRM
Main purpose: Manage CI, self
service for personalizing marketing
materials and order other office
print work
System users : 50+
Countries: Offices worldwide
Solution: Campaign management,
and approval system.
Main Purpose: Manage campaigns
worldwide, approve materials
System users : 150+
4-7-2012
Paragon BV 2011
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11. About Paragon
Established in 1995
Offices in Deventer (Nederland, HQ) en Chennai (India)
More than 50 employees
Core business, developing software for:
Marketing Management
Brand Management
MRM
4-7-2012
Paragon BV 2012
Paragon BV
Mr. H. F. de Boerlaan 26
7417 DA Deventer
+31 570 665700
info@paragon.eu
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