Three primary storage challenges that keep IT up at night: * How to keep up with application performance demand * How to affordably manage and store the vast amount of data that IT has to store * How to protect that data so that applications can quickly return to service if a server, storage system or entire data center fails To meet these challenges IT has either used multiple solutions from multiple vendors, creating cost overruns and massive complexity or they have to try to consolidate to a single vendor via hyperconvergence or cloud migration leading to inefficient use of resources and feature shortfalls.

1. Webinar
Flash-to-Flash-to-Cloud
Three Steps to Ending the Storage Nightmare
Three Primary Storage Challenges
keeping IT up at night:
1. How to keep up with application performance demand
2. How to affordably manage and store the vast amounts of
data IT has to store
3. How to protect the data so that applications can quickly
return to service if a server, storage system or entire
data center fails
For audio playback and Q&A go to: http://bit.ly/FlashFlashCloud

2. Our Speakers
Narayan Venkat, Chief Marketing Officer at Tegile Systems is a highly passionate and experienced
technology professional with over 20+ years of experience in the IT industry. Experienced executive
with a demonstrated history of success in the computer systems industry. Skilled in Enterprise
Software and Storage, Go-to-market Strategy, Demand Generation, and Digital Marketing. Extensive
start-up leadership experience, great team builder, and accomplished marketer with a MBA focused in
Marketing, Finance from The University of Chicago - Booth School of Business.
George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the
subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is
widely recognized for his articles, white papers, and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.
He has over 25 years of experience designing storage solutions for data centers across the US.

3. IT is Struggling to
Keep Up With:
● Performance Expectation
● Capacity Demands
● Recovery Requirements
● Budget Realities

4. The Performance
Challenge driven
by:
● Real-time Application Response
● Denser Virtual Machine / Container
Architectures
● Instant Analytics - Splunk / Spark /
Hadoop
● Flash helped but more performance
is needed

5. Capacity Challenge
Driven By:
● Data Driven Business
○ IoT - sensors everywhere
○ Decision based on data
● Keep It Forever Data
Retention
○ Government regulations
(GDPR)
○ Data repurposing

6. Recovery
Requirements
● Rapid Recovery is now a
Requirement
○ Recovery times are literally
being mandated by
governments
○ The cost of downtime is too
expensive

7. Budget
Realities
● Budgets are not
keeping pace with
demands and
expectations
● IT is being asked to do
more with the same
(or less) resources

8. Traditional Tier 1 Vendor
Solutions are out of Step
● *Might* meet the performance,
capacity and recovery need
○ But can’t meet budget reality
● Too many applications have
tier 1 expectations
● IT needs to get creative

9. Flash to Flash to Cloud - Three Steps to
Ending the Primary Storage Nightmare

10. Step 1: High
Performance Flash
System On-Premises
● Sized to storage all active and
near-active data
● Leverage high performance
flash and high capacity flash,
automatically

11. Step 2: Hybrid Array at
DR Site
● Replication from primary to DR
● Secondary system has smaller flash
tier and hard disks
● Provides excellent performance
during disaster
● But saves costs in the meantime

12. Step 3: Archive to
Object/Cloud Storage
● Identify old data and
move to low cost
scalable object storage
● Movement and Recall is
the only issue
○ Transparent vs.
Manual

13. Optional Step 4: Second On-Premises
Storage System
● Similar role to DR system but
on-premises for faster access
● Most failures don’t result in loss
of data center
● Second system can also be
used for test/dev, reporting and
analytics

14. Summary -
Needs Met ● Production Performance via
NVMe All-Flash
● Capacity Demands via high
density flash or HDD
● Recoveries can be almost
instant
● Budget Under Control - Primary
storage and data protection
storage shrinks

15. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 14
Accelerating Digital
Transformation with Data
Center Systems
Narayan Venkat
Vice President, Data Center Systems
©2018 Western Digital Corporation or its affiliates. All rights reserved. 14

16. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 15
Western Digital
• Company in a strong strategic position to lead
global evolution of storage industry
– $26B market capitalization, $19B FY2017 revenue
– Consistent profitable performance, strong free cash flow
• Broad storage portfolio of storage solutions –
storage systems, SSDs, HDDs, SSDs, embedded
and removable flash memory
• 13,500+ active patents worldwide
• Vertically integrated business model to
maximize operational efficiency
A Storage Solutions Leader

17. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 16
Roughly half of the world’s data is stored
on Western Digital products

18. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 17
Diverse and Connected Data Types
New demands and challenges in storing, protecting and accessing data
Fast Data
High Performance
Big Data
High Capacity
Transaction
Processing
Simulation &
Modeling
Smart
Machines
Insight
Prediction
Prescription
Batch
Analytics
Real-time
Analytics
Artificial
Intelligence
Machine
Learning
Data
Aggregation
Modeling
©2017 Western Digital Corporationor its affiliates. All rights reserved. Confidential.

19. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 18
Our Mission
To make our customers’ data come alive by changing the
fundamental performance and economics of the storage and
retrieval of every piece of data forever

20. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 19
Expansive Portfolio Of Platforms and Systems
Spanning Primary, Secondary, and Cloud Storage Applications
Platform Cloud Secondary Primary
IntelliFlashActiveScaleUltraStar™
Density Performance ManageabilityDurabilityCapacity Integrity
Unified Block/File Storage
NVMe, All-Flash, and Hybrid
Object Storage
Geo-Distributed
Flash and HDD Platform
& Integration Services

21. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 20
N-Series
NVMe Storage
HD-Series
Dense Flash
Storage
T-Series
All-Flash Storage
T-Series
Flash-Hybrid
Storage
Configurations
0.2ms latency
1ms latency
1ms - 2ms latency
T-Series
Hybrid Storage
One Flash Platform, ANY Workload

22. ©2018 Western Digital Corporation or its affiliates. All rights reserved.. 3/13/18 21
Object Storage
Geo-Distributed, Cloud Scale
Platforms and
Integration Services
Unified Block/File Storage
All Flash and Hybrid
Creating Environments for Data to Thrive

23. Thank you!
Storage Switzerland
http://www.storageswiss.com
georgeacrump@storageswiss.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
Tegile
http://www.tegile.com
Tegile on Twitter:
http://twitter.com/tegile
Tegile on Facebook:
http://www.facebook.com/tegilesystems

24. Flash-to-Flash-to-Cloud
Three Steps to Ending the Storage Nightmare
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/FlashFlashCloud