The document outlines seven strategies to reduce Total Cost of Ownership (TCO) for storage, focusing on leveraging commodity hardware and efficient scaling. It highlights the need for new storage approaches due to the inefficiencies of conventional systems, especially amidst growing data volumes. Additionally, it introduces Cloudian's hyperstore technology and the benefits of private cloud storage for managing data effectively.

1. Available On Demand
Seven Ways to Lower Storage TCO
LEARN :
 Why Storage today is failing to deliver
 What are the 7 Ways to lower Storage TCO
 How new Storage approaches can help
Click attachments to get an exclusive copy of
Storage Switzerland’s Report:
Reducing Storage TCO With Private Cloud Storage
For audio playback and Q&A go to:
http://bit.ly/7ObjStor

2. Our Speakers
Paul Turner leads marketing, product planning and strategy at Cloudian. A storage industry expert, he
joined Cloudian from NetApp where he ran the Product Strategy Office , guiding their investments into
FlashRay,Iongrid and CacheIQ. Prior to that role, he was the General Manager of the OnCommand
Insight Business (which included Onaro and Akorri). Paul has more than 23 years of development and
management leadership, including 15 years at Oracle.
George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the
subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is
widely recognized for his articles, white papers, and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.
He has 25 years of experience designing storage solutions for data centers across the US.

3. Storage Switzerland Background
● Analyst firm focused on
storage, cloud and
virtualization
● Knowledge of these markets
is gained through product
testing and interaction with
end users and suppliers
● The results of this research
can be found in the articles,
videos, webinars, product
analysis and case studies on
our web site:
http://storageswiss.com

4. About Cloudian
• Leader in Hybrid cloud storage
– Strong venture backing: Goldman Sachs, Intel Capital, INCJ, Fidelity
– Recently completed $24M funding round
– Offices in Foster City, Japan and China
• Shipping Cloudian HyperStore since February 2011
• Leading customers run Cloudian…

5. Polling Question
“What Is Your Biggest Storage Management
Challenge?"
A) Waste – too much storage
goes unutilized
B) High costs – escalating with
data growth
C) Complex to provision,
manage and protect
D) All Of The Above

6. Polling Question
“What Is Your Biggest Storage Management
Challenge?"

7. Unstructured Data Deluge
• Up to 90% Of New Data
• User files, PDFs, Email, Machine
Sensor Data, Large Multimedia Files
• Requires Efficient Storage
Protection
• Data is doubling every two years but
businesses need to retain this
information – compliance, data
analytics, monetization opportunities,
etc.

8. Conventional Storage Is Breaking

9. Traditional NAS Can’t Scale
• Islands of Storage
• Costly to implement, manage and
upgrade
• Large Initial Investment
• Have to purchase all the CPU, memory
and controller resources “up-front”
• Forklift Upgrade To Scale
Cost, complexity and risk conducting
data migrations
Disruptive to applications
Asset may not be fully depreciated

10. Scale-Out NAS Is An Interim Solution
• Improvement over traditional
NAS
• Ability to start small and scale to large,
multi-PB configurations
• Can add resources on-the-fly, non-disruptively
BUT….
• High Total Cost of Ownership
• Most are proprietary – high vendor
product margins
• CPU, memory and disk have to be
deployed in tandem – not granular
• Can lead to resource sprawl

11. How To Lower Storage TCO
7 Keys To Success

12. Key #1 – Lower Cost of Entry And
Lower Ongoing Costs
• Leverage Commodity
Hardware
• Off-the-shelf Intel CPU’s and commodity
disk
• Facebook, Google And
Amazon-like
• Architecture which enables massive
scale-out capabilities utilizing
commodity infrastructure

13. Key #2 – Just-in-Time Deployment
• Start Small – Scale Large
• Start from a single node (TBs) but
have the ability to scale to multiple
independent nodes (PBs)
• RAIN Architecture
• Granular Resource Scaling
Add CPUs and storage independently
as needed
• Take advantage of decreasing
storage costs and increased storage
densities

14. Key #3 – Run At Full Capacity
Without Performance Bottlenecks
• Automated Load Balancing
RAIN architecture enables all storage
and CPU resources to work in tandem
Automated load-balancing as nodes are
added to the ring
• Non-Disruptive, No Application
Downtime
Less administrative overhead
• Higher Utilization = Less Waste
Eliminates need to overprovision disk

15. Key #4 – Flexible Refresh Cycles
• Leverage Commodity Upgrade
Cycle
Intel CPU refreshed every 6 Mos.
Flash prices continuing to drop
Disk storage densities increasing – 10TB
Cheaper, faster, better
• Integrate New Technology More
Frequently at Less Cost
No data migrations
No forklift upgrades
Enhanced performance, better SLAs

16. Key #5 – Reduce Data Protection Costs
• Offload Unstructured Data From
The Backup Environment
Eliminate 80-90% of new data growth from
the backup infrastructure
Reduce snap/replicate hw/sw
Reduce operational overhead
• Extend Life Of Backup Assets
Cost avoidance – postpone backup
disk/tape purchases
Reduce backup software licensing costs
• Reduced Risk
Missed backup windows
Less overhead on production applications

17. Key #6 – PBs Managed By A Single
Administrator
• Private Cloud Storage
Operational Efficiencies
Built-in multi-tenancy and self-service
storage capabilities
Enable IT to focus on business revenue
generating activities

18. Key #7 – Public Cloud Integration
• Leverage Cloud Data Centers
Eliminate need to build-out dedicated
DR facilities for data protection/DR
Potentially eliminate expensive DR
service provider contracts
• Public Cloud For Low Cost
Archival
Selectively replicate individual files
into the cloud based on data policies

19. Innovating in Storage
18
HyperStore Software 1.5
•Peer-to-peer scale-out
storage software
•Multi-tenant storage
• Quality of Service (QoS)
HyperStore Software 2.3
• S3 Compatible API
•Multi-region storage
HyperStore Software 3.0
•Compression
• Virtual appliance
2011 2012 2013 2014
HyperStore Software 2.4
• Server-side encryption
• Billing/chargeback by region/tenant
•Citrix CloudPlatform connector
HyperStore Software 4.0
• Erasure coding
•OpenStack connector
•NFS support
•Cloud archive – any S3 cloud
HyperStore Software 5.0
• Extreme scale with vNodes
•RAID free data storage
• Enterprise Monitoring & Alerting
•Appliances or Software

20. Cloudian HyperStore
NFS
S3
Scalable &
Reliable
Flexible &
Mobile
 S3 API and NFS interface
 Hybrid Cloud Ready (any S3 Cloud)
 100s of Supported Applications
 Optimized for any Workload
 Unlimited Flexibility
 Multi-Tenancy (Chargeback) and QoS
 Multi Data Center Replication and
Erasure Coding
 Scalable Peer-to-Peer Architecture
 Storage for OpenStack & CloudStack

21. Hybrid Cloud Storage
S3
No
Tiering
Glacier S3 S3
Tiering
Glacier
Tiering
Cloudian
Tiering
S3 Client /
Application
Compatible
• Cloudian deployed as On-Premises S3 cloud behind the firewall
• Bucket Lifecycle policies to migrate data to
– Amazon S3 or Glacier
– Other Cloudian HyperStore Clouds
– Other S3 compatible service providers
S3
• Global namespace with Metadata kept on premises for all objects
• Archiving option to move metadata and data to the Public Cloud

22. Build your Cloud at ~1C/GB/Month
HSA1020 HSA1040 HSA2060
Entry-level High-capacity Enterprise-performance
Storage Capacity 20 Terabytes 40 Terabytes 60 Terabytes
Use Case Low-throughput
workloads and entry-level
clouds
Large content libraries,
medical records, data
center backups
For extreme IO bandwidth
requirements, like media
and entertainment,
energy, finance
Price ~1C/GB/Month ~1C/GB/Month ~1C/GB/Month
Flash Optimized No No Yes
Redundancy and High
Availability
Hot pluggable drives
Dual Hot pluggable power
supplies
Hot pluggable drives
Dual Hot pluggable power
supplies
Hot pluggable drives
Dual Hot pluggable power
supplies
* Assumptions : Based on expected street price, 20% Compression typical gain, Erasure Coding, Over 5 year term

23. Thank you!
Storage Switzerland
http://www.storageswiss.com
gcrump@storage-switzerland.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storage
swiss
Cloudian
http://www.cloudian.com
ptuner@cloudian.com
Cloudian on Twitter:
http://twitter.com/CloudianStorage
Cloudian on YouTube:
http://www.youtube.com/user/Cloudian
Videos
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24. Seven Ways to Lower Storage TCO
Click attachments to get an exclusive copy of Storage Switzerland’s Report:
Reducing Storage TCO With Private Cloud Storage
For complete Audio and Q&A please register
for the On Demand Version at:
http://bit.ly/7ObjStor