Data is growing at an explosive rate, placing stress on organizations. How can clients transform the economics of data? By Anne Phey

1. Read more:
http://annephey.blogspot.sg
Transforming The
Economics of Data
Data Growth
 Data is growing at an explosive rate
- over 667 exabytes of data will flow
through the Internet alone in 2014.
What is exabyte - that's 667
quintillion bytes ... 667 with 18 zeros
after!!
 This tremendous growth places
intense demands on storage
systems, especially flash arrays and
storage virtualization. How can
clients transform the economics of
data?
New Challenges From Big Data
Companies are facing challenges from data:
 Growing Data – not just the traditional structured data from traditional, but also the
unstructured data from social media
 Storage inefficiency – companies are buying 24 percent more storage but less than
half is used.
 Storage complexity – More data is generated across departments which is not
linked across the organization
Page 1 of 3

2. Read more:
http://annephey.blogspot.sg
Transforming The
Economics of Data
Making Sense of Data
How can we make sense of the data and enable the infrastructure to support it?
 Optimize the storage with real time compression technology – store 5x more data
and reduce cost by 60%
 Maximize performance with flash – business applications can run 3.5x faster
 Enable new workload with software defined storage – simply storage management
and access to get data when needed, easy to deploy cloud, social and mobile
platforms.
Stay Ahead Of Competition
With the right infrastructure and technology,
business can stay ahead of competition.
Each division can access data and use it for
competitive advantage:
 Sales gets insights and are able to run
analytics needed to make more
profitable business
 Marketing can run highly effective
marketing campaigns with better
customer insights
 Finance can keep cost under lock with
more efficient technology
Page 2 of 3

3. Read more:
http://annephey.blogspot.sg
Transforming The
Economics of Data Page 3 of 3
Think Differently
 Data is growing at an explosive rate, placing stress on organizations. How can
clients transform the economics of data?
 I would like to share a white-boarding video that we created to help explain
complex concepts in layman language.
 In this video, we use animation to share about the impact of big data and how
infrastructure can solve real business problems and realize the benefits of storage
technology.
Watch This Video
https://www.youtube.com/watch?v=kik3I
7krTMQ
Request for a 1-on-1 Demo
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it matters to Cloud & Big Data Analytics:
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transforming_the_economic