The document provides an overview of big data, its characteristics, and the necessity for big data solutions, particularly within IBM's strategy, including products like Infosphere BigInsights and Infosphere Streams. It outlines various examples and applications of big data across commercial, government, scientific, and social contexts, as well as a case study on Vestas Wind Systems. The document emphasizes the importance of integrating and managing big data within enterprise information architecture to enhance decision-making and analytics capabilities.

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What this Module 1 about ?
After completing this Module, you should be able to:
Understand what is Big Data and its characteristics
Detailed Understanding about the need for a Big Data solution
Understand where Big Data is appropriate
List the IBM products that make up IBM’s Big Data strategy
Describe the type of data appropriate for:
- Infosphere BigInsights
- Infosphere Streams
List the open source programs that are a part of Infosphere BigInsights. 2

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System Of Units / Binary System of Units
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International
System
Of Units(SI)
Binary
Usage(deprecated)
Kilobyte KB 10^3 2^10
megabyte MB 10^6 2^20
gigabyte GB 10^9 2^30
terabyte TB 10^12 2^40
petabyte PB 10^15 2^50
exabyte EB 10^18 2^60
zettabyte ZB 10^21 2^70
yottabyte YB 10^24 2^80

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2.5 petabytes
Memory capacity of the human brain
13 petabytes
Amount that could be downloaded from the internet in two minutes, if every
American (300M) got on a computer at the same time
4.75 exabytes
Total genome sequences of all people on the earth
422 exabytes
Total digital data created in 2008
 1 Zetabyte
World’s current digital storage capacity
1.8 Zettabytes
Total digital data expected to be created in 2011
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BigData @ Scale

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Explosion in data and real world events
5Source : IBM internal : http://www.slideshare.net/jowen_evansdata/keynote-randy-newell-of-ibm

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Commercial
 Web Events / Data Base Logs
 Sensor Networks
 RFID
 Internet Text and Documents
 Internet Search Indexing
 CDR (Call Detail Records)
 Medical Records ….. Etc
Government
 Regular Government Business & Commerce Needs
 Military & Homeland Security Surveillance
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Examples Of BigData

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Science
 Astronomy
 Atmosphere
 Biological
 Genomics
Social
 Social Networks
 Social Data
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Examples Of BigData

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BigData @ Organizations
8Source: http://www.slideshare.net/albertspijkers/2011-07-27baoclientpresentation

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Perception gap surrounding social media
9Source: IBM internal

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Big Data Characteristics
10Source: http://www.linguamatics.com/blog/big-data-real-world-data-where-does-text-analytics-fit

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Challenge @ BigData to find new insights:
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Source: IBM Internal:
http://www.slideshare.net/cmeniche/1524-how-ibms-big-data-solution-can-help-you-gain-insight-into-your-data-center-v2

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Is there really a need for Big Data?
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Source:
http://www.slideshare.net/cmeniche/1524-how-ibms-big-data-solution-can-help-you-gain-insight-into-your-data-center-v2

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Case Study and Implementation @ Vestas
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Vestas wind systems has 43,000 wind turbines in 65 countries over 5
continents
Customer Pain Point:
 Optimal place to install wind turbine
 Must consider large number of location dependant factors like temperature, precipitation,
wind velocity and humidity
 Existing legacy process doesn’t support all data to be analyzed
 Analyzing the data must be completed in hours
Solution Required:
 Allow to leverage all available data, drastically reduce modeling time, support future
expansions in modeling techniques.
 Improve accuracy of decisions for wind turbine placement

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Case Study and Implementation @ Vestas
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Implementation using InfoSphere BigInsights :
 Has created a “wind and site competence center”
 Engineers will be modeling data and forecasting optimal turbine
locations
 Initially to use publically available weather data from nation weather
data services as well as own recorded weather data
 Data sources considered: global deforestation metrics, satellite images,
historical metrics, geospatial data
 InfoSphere BigInsights will be used to as a core infrastructure to hold
generated weather data

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Big Data presents big opportunities ?
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Source:IBM Internal:
http://www.slideshare.net/cmeniche/1524-how-ibms-big-data-solution-can-help-you-gain-insight-into-your-data-center-v2

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Traditional Vs BigData approaches:
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Source:
http://image.slidesharecdn.com/1524howibmsbigdatasolutioncanhelpyougaininsightintoyourdatacenterv2-130306205122-php

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Merging the Traditional and Big Data Approaches
Source:IBM Internal: http://www.rosebt.com/uploads/8/1/8/1/8181762/3861342_orig.jpg?1

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Enterprise information architecture:
Big Data will be a
Permanent part of your
Information architecture
It cannot be a silo- It
Must be fully integrated
In order to leverage its
Value
It must be easy to
deploy and integrate
18Source: IBM Internal:http://www.slideshare.net/albertspijkers/2011-07-27baoclientpresentation

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IBM Big Data platform strategy:
 Integrate and manage the full variety, velocity and volume of Big
Data
 Apply advanced analytics to information in its native form
 Visualize all available data for ad- hoc analysis
 Development environment for building new analytic applications
 Support workload optimization and scheduling
 Provide for security and governance
 Integrate with enterprise software
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IBM Big Data platform strategy:
Source: http://www.slideshare.net/cmeniche/1524-how-ibms-big-data-solution-can-help-you-gain-insight-into-your-data-center-v2
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Enterprise class BigData Product @ IBM:
Failure Tolerance:
 High availability architecture to support hardware or
application failure.
Scale Economically:
 Runs on scalable hardware with the ability to dynamically add
additional nodes.
Security & Privacy:
 Security protection for granular data access control.
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Source: IBM internal

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Different BigInsights editions for varying needs
22Source:IBM Internal: http://www.bloter.net/wp-content/uploads/2013/04/ibm_biginsights_2_1.jpg

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Different BigInsights editions for varying needs
Characteristics that distinguish BigInsights include its built-
in support for analytics its integration with other enterprise
software, and its production readiness.
For InfoSphere BigInsights , there are Two Releases:
Basic Edition
Enterprise Edition
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Infosphere Streams:
24Source:IBM Internal: https://bruceweed.wordpress.com/tag/ibm-infosphere-streams/

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To Summarize
• An enterprise-ready Big Data platform
• Innovative, customer-tested products-InfoSphere
BigInsights-InfoSphere Streams
• Platform and products enabled for integration with
the overall enterprise infrastructure
• Even though BigInsights contains open source
code-Licensing is like other IBM software offering
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Having completed this Module, you should be able to
Understand need for a Big Data solution
List the IBM products that make up IBM’s Big Data Strategy
Describe the type of data appropriate for:
-InfoSphere BigInsights
-InfoSphere Streams
List the open source programs that are a part of InfoSphere
BigInsights
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To Summarize