Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts. You'll learn: 1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention. 2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV. 3) Practical ideas to help boost your retention and engagement numbers.