The impact of non-compliance with the California Consumer Privacy Act (CCPA) could be severe! If you're a business owner or an executive responsible for data and compliance for your organization, this presentation by Marit Davey - Data Privacy Compliance Expert can be helpful.
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)Symantec
On January 1, 2020, one of the strictest privacy laws in the US, the California Consumer Privacy Act (CCPA), will come into effect. What should governance, risk and compliance executives know in order to prepare for CCPA? Watch the on demand recording here: https://symc.ly/2Pn7tvW.
Watch the on-demand webinar: https://info.trustarc.com/WB-2019-10-23-CCPASurvivalGuideMasteringConsentDoNotSellConsumerRightsandLookBackRequirements_RegPage.html
The CCPA compliance deadline is fast approaching. Whether you are just starting, or have been working on your program for months, chances are you are having a lot of last minute implementation questions. Join this session to hear from a panel of industry experts who have been working on the front lines with companies of all sizes across all industries as they share tips and best practices on how to handle key aspects of CCPA compliance. You will also have the opportunity to ask the experts questions.
This webinar will provide:
-Tips on how to implement Do Not Sell and manage consumer rights requests
-Best practices and tools to support look back reporting requirements
-Updated guidance on the latest CCPA requirements changes
California Consumer Privacy Act (CCPA): Countdown to ComplianceTinuiti
What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
The CCPA is set to be the toughest privacy law in the United States and a trailblazer for future state and potentially federal legislation. The Act expands the rights of consumers and requires businesses falling within its scope to be significantly more transparent about how they collect, use, and disclose personal information. Any business in scope are required to enhance their data management practices, expand their individual rights processes, and update their privacy policies by the 2020 deadline.
This webinar will review:
-10 step plan to reach CCPA compliance by the end of the year
-Key areas still under discussion and feedback from open forums
-How enforcement will work; private action and regulator enforcement
California Consumer Privacy Act: What your brand needs to knowOgilvy Health
Joe Youssef provides an insightful overview of the California Consumer Privacy Act (CCPA) that will take into effect in 2020. This presentation explores the key principles of the CCPA and how brands can prepare to ensure they are compliant with the policy.
Update Your CCPA Plan with Practical Insights into the Proposed Regulations, ...TrustArc
Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General Xavier Becerra released proposed regulations under the CCPA. The proposed regulations are intended to operationalize the CCPA and provide practical guidance to consumers and businesses subject to the law. California Governor Gavin Newsom followed with a legislative update on Friday, October 11th in which he announced that he had signed 6 privacy bills into law, including 5 amending the CCPA and a new law related to the CCPA requiring data broker registration.
View this webinar to gain valuable insights into:
-A review and analysis of the proposed CCPA implementing regulations, related amendments and the impact to your planning
-Tips and tools to operationalize complying with the CCPA, including - the four types of consumer notices, including the Do Not Sell notice; consumer privacy requests, security considerations and verification; training and record-keeping; special rules for personal information of minors; requirements for financial incentives including calculating data value, practices for employment data and B2B transactions; and much more
-Insights into what to expect after the public comment period closes on December 6, 2019
2019 11-13 how to comply with ccpa as part of a global privacy strategyTrustArc
Recording link: https://info.trustarc.com/WB-2019-11-13-HowtoComplywithCCPAasPartofaGlobalPrivacyStrategy_RegPage.html
With the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other laws such as the Brazilian General Data Protection Law (LGPD), businesses must be prepared to comply with a variety of laws around the world.
Privacy is a complex, multi-level, concept which is now being regulated in more than 130 countries with more than 500 privacy laws. To be successful in complying with so many laws, businesses must develop a multi-jurisdictional approach to privacy laws that is consistent and predictable yet also not one-size-fits-all.
This webinar will help answer questions like:
-What are the additional privacy laws outside of the GDPR and CCPA law requirements you need to be aware of?
-How do you manage all data privacy to meet all applicable global requirements?
-How do you implement a multi-jurisdictional custom approach to address all applicable laws and regulations?
California Consumer Privacy Act - What You Need To KnowTokenEx
The California Consumer Privacy Act (AB 375, or CCPA for short) is a law passed by California’s state legislature in June of 2018. The new law will likely have major implications for organizations that obtain, process, or store the personal data of any California resident.
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)Symantec
On January 1, 2020, one of the strictest privacy laws in the US, the California Consumer Privacy Act (CCPA), will come into effect. What should governance, risk and compliance executives know in order to prepare for CCPA? Watch the on demand recording here: https://symc.ly/2Pn7tvW.
Watch the on-demand webinar: https://info.trustarc.com/WB-2019-10-23-CCPASurvivalGuideMasteringConsentDoNotSellConsumerRightsandLookBackRequirements_RegPage.html
The CCPA compliance deadline is fast approaching. Whether you are just starting, or have been working on your program for months, chances are you are having a lot of last minute implementation questions. Join this session to hear from a panel of industry experts who have been working on the front lines with companies of all sizes across all industries as they share tips and best practices on how to handle key aspects of CCPA compliance. You will also have the opportunity to ask the experts questions.
This webinar will provide:
-Tips on how to implement Do Not Sell and manage consumer rights requests
-Best practices and tools to support look back reporting requirements
-Updated guidance on the latest CCPA requirements changes
California Consumer Privacy Act (CCPA): Countdown to ComplianceTinuiti
What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
The CCPA is set to be the toughest privacy law in the United States and a trailblazer for future state and potentially federal legislation. The Act expands the rights of consumers and requires businesses falling within its scope to be significantly more transparent about how they collect, use, and disclose personal information. Any business in scope are required to enhance their data management practices, expand their individual rights processes, and update their privacy policies by the 2020 deadline.
This webinar will review:
-10 step plan to reach CCPA compliance by the end of the year
-Key areas still under discussion and feedback from open forums
-How enforcement will work; private action and regulator enforcement
California Consumer Privacy Act: What your brand needs to knowOgilvy Health
Joe Youssef provides an insightful overview of the California Consumer Privacy Act (CCPA) that will take into effect in 2020. This presentation explores the key principles of the CCPA and how brands can prepare to ensure they are compliant with the policy.
Update Your CCPA Plan with Practical Insights into the Proposed Regulations, ...TrustArc
Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General Xavier Becerra released proposed regulations under the CCPA. The proposed regulations are intended to operationalize the CCPA and provide practical guidance to consumers and businesses subject to the law. California Governor Gavin Newsom followed with a legislative update on Friday, October 11th in which he announced that he had signed 6 privacy bills into law, including 5 amending the CCPA and a new law related to the CCPA requiring data broker registration.
View this webinar to gain valuable insights into:
-A review and analysis of the proposed CCPA implementing regulations, related amendments and the impact to your planning
-Tips and tools to operationalize complying with the CCPA, including - the four types of consumer notices, including the Do Not Sell notice; consumer privacy requests, security considerations and verification; training and record-keeping; special rules for personal information of minors; requirements for financial incentives including calculating data value, practices for employment data and B2B transactions; and much more
-Insights into what to expect after the public comment period closes on December 6, 2019
2019 11-13 how to comply with ccpa as part of a global privacy strategyTrustArc
Recording link: https://info.trustarc.com/WB-2019-11-13-HowtoComplywithCCPAasPartofaGlobalPrivacyStrategy_RegPage.html
With the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other laws such as the Brazilian General Data Protection Law (LGPD), businesses must be prepared to comply with a variety of laws around the world.
Privacy is a complex, multi-level, concept which is now being regulated in more than 130 countries with more than 500 privacy laws. To be successful in complying with so many laws, businesses must develop a multi-jurisdictional approach to privacy laws that is consistent and predictable yet also not one-size-fits-all.
This webinar will help answer questions like:
-What are the additional privacy laws outside of the GDPR and CCPA law requirements you need to be aware of?
-How do you manage all data privacy to meet all applicable global requirements?
-How do you implement a multi-jurisdictional custom approach to address all applicable laws and regulations?
California Consumer Privacy Act - What You Need To KnowTokenEx
The California Consumer Privacy Act (AB 375, or CCPA for short) is a law passed by California’s state legislature in June of 2018. The new law will likely have major implications for organizations that obtain, process, or store the personal data of any California resident.
2019-06-11 What New US State Laws Mean For Your BusinessTrustArc
On-Demand Webinar Recording: https://info.trustarc.com/WB-2019-06-11-USDataProtectionLaws_RegPage.html
-------
While the focus over the past two years has been around global privacy regulations such as the EU GDPR regulation, individual US states have been proposing -- and enacting -- a number of privacy-impacting laws that may affect your company in new and challenging ways. From the comprehensive California Consumer Privacy Act (CCPA) to the revisions in data breach laws in Colorado, Oregon and Vermont, it can be difficult to track these changes, and even more difficult to build a compliance program with the flexibility to adapt to the constantly changing environment.
This webinar will provide:
-An overview of major new US state privacy laws and important pending legislation
-An update on the discussions and atmospherics around a comprehensive US privacy law
-Recommendations on incorporating US state privacy law compliance into a global privacy risk management program
How to Leverage Your GDPR Compliance for CCPA, Privacy Shield & More New Requ...TrustArc
The GDPR forced companies to spend a substantial amount of time, resources and money on becoming compliant. For many companies, it took years to understand, build and manage a compliance program to meet the variety of requirements included in the GDPR.
With new and updated privacy laws and regulations popping up, such as CCPA and Privacy Shield invalidation, companies are now being tasked with assessing the impact to their current privacy program and learning how to weave them into existing practices.
Listen to this webinar to learn how to leverage the substantial amount of work that was done for the GDPR to simplify additional privacy compliance.
Preparing for GDPR: What Every B2B Marketer Must KnowIntegrate
Considering the consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), this translates to a major problem for B2B marketers.
How can your team ensure its lead gen processes are GDPR-compliant without undermining demand generation performance?
View this deck to see how Julian Archer (Sr. Research Director, SiriusDecisions) and Scott Vaughan (CMO, Integrate) educate B2B marketers on: developing a comprehensive GDPR compliance strategy, putting your compliance strategy into action, and applying software to support your compliance measures.
To watch the on-demand version of the webinar, click here:
https://www.integrate.com/gdpr-compliance-b2b-marketing-webinar
This is a presentation comparing the high level differences between the General Data Protection Regulation (GDPR) of the european union and the recently enacted California Consumer Privacy Act (CCPA). The presentation covers topics such as recent events in data privacy, who must comply with the laws, what is considered personal information, and requirements that organizations must follow under both laws.
A simple, beautiful guide to understanding GDPR (General Data Protection Regulation).
All businesses in the UK and EU need to comply with GDPR by the 25th of May 2018 or risk hefty fines.
Use this free, visual guide to understand how you need to comply.
We'll be looking at what your customers' rights are, privacy by design, breach notifications, data security and more.
Finally, we'll give you a GDPR action checklist so you can take right steps to comply with the legislation in time.
Maximizing & Exploiting Big Data in Digital Media....LegallyMediaPost
Data, the gold of the online world, can be both an asset and a liability. Online tracking mechanisms and data matching/segmentation techniques have become far more sophisticated and make programmatic media buying more effective. 1st party and 3rd party data can be acquired and used for a wide variety of purposes. Regulators and lawmakers are slowly catching up and raising privacy and consumer protection concerns. Avoiding potential pitfalls should be a key strategic business decision for every player in the programmatic space using services through which data is collected and/or exploited. This session will discuss best practices for exploiting big data in the programmatic and digital media worlds in a compliant manner.
Whether you're using spreadsheets or the first generation privacy technology tools available - privacy management can still be a time-consuming and manual process for the privacy team and the broader business. Automation and intelligence are the key to streamlining this process but where to start?
In this webinar we've assembled some of the best privacy and security professionals to share their tips to cut out the time-consuming work so that you can focus on strategic input. CONSIDER: Just imagine what you could accomplish and influence if even 25% of your time was freed from manual processes.
This webinar will provide insights into:
-How to determine what activities to automate
-Key considerations for assessing tools and vendors
-Making the business case to increase the efficiencies and effectiveness of the privacy office
So Many States, So Many Privacy Laws: US State Privacy Law UpdateTrustArc
It’s no surprise that a US federal privacy law is the current talk of the privacy community. There have been MANY recent developments with individual US state privacy laws, along with numerous additional legislation on the horizon. With the advent of the California Privacy Rights Act (CPRA) and the Virginia Consumer Data Privacy Act (CDPA) plus activity with the Washington Privacy Act (WPA) and Oklahoma Computer Privacy Safety Act, there's a lot to focus on.
The changing privacy landscape can make it tricky for privacy leaders to stay up to date as they manage their privacy programs. And there's no indication US privacy regulation changes will slow down in 2021. While it may feel like a bad game of "Whack-a-Mole," there are ways to keep your company in-the-know and empowered as more regulations pop up.
This webinar will review:
-Recent developments in US state privacy laws
-US federal privacy law predictions
-Best practices and tips on how your company can keep up
As a follow up to our recent GDPR event, we have compiled a few frequently asked questions and answers to help you further understand what is expected when GDPR is introduced on the 25th May 2018.
2019 09-26 leveraging the power of automated intelligence for privacy managementTrustArc
With the increasing prevalence of privacy technology, how can the privacy industry leverage the benefits of artificial intelligence and machine learning to drive efficiencies in privacy program management? Many papers have been written on managing the potential privacy issues of automated decision-making, but far fewer on how the profession can utilize the benefits of technology to automate and simplify privacy program management.
Privacy tools are starting to leverage technology to incorporate powerful algorithms to automate repetitive, time-consuming tasks. Automation can generate significant cost and time savings, increase quality, and free up the privacy office’s limited resources to focus on more substantive and strategic work. This session will bring together expert panelists who can share examples of leveraging intelligence within a wide variety of privacy management functions.
Key takeaways from this webinar:
-Understand the difference between artificial Intelligence, machine learning, intelligent systems and algorithms
-Hear examples of the benefits of using intelligence to manage privacy compliance
-Understand how to incorporate intelligence into your internal program and/or client programs to improve efficiencies
On-demand recording link:https://info.trustarc.com/WB-2019-06-19-GDPR-Compliance-Convince-Customers-Partners-Board.html?utm_source=slideshare
Many companies have invested significant time and resources trying to design and implement GDPR compliance programs. Internally, they may have generated hundreds or thousands of pages of project plans, policies, processes and reports – including records of processing, DPIA reports and much more. But how can you demonstrate to internal stakeholders, clients and partners that you have a comprehensive program and that your processes and products are GDPR-compliant?
This webinar will provide these key takeaways:
-The current state of an official GDPR certification and codes of conduct
-Case studies of how companies are demonstrating compliance
-The benefits of an external third party GDPR validation
GDPR and evolving international privacy regulationsUlf Mattsson
Convergence of data privacy principles, standards and regulations
General Data Protection Regulation (GDPR)
GDPR and California Consumer Privacy Act (CCPA)
What role does technologies play in compliance
Use Cases
[Title Redacted for Privacy Purposes]: How Internal Audit Can Help Drive Priv...Kenneth Riley
Following the adoption of GDPR in the European Union, the United States has seen their own privacy regulatory landscape evolve and develop. Beginning in California and expanding to Nevada, Maine, and beyond, ensuing organizational and technical compliance with these stringent regulations has become a priority for many organizations. These regulations have come with additional reputational and regulatory risk (e.g. fines), increased consumer rights, and an enhanced focus on how companies use data as a commodity. This webinar will unpack the key complexities surrounding those regulations, speak to how technology advancements can assist in compliance and overall privacy program maturity, and discuss how Internal Audit can prepare for and drive a proactive approach to privacy.
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
Introduction to US Privacy and Data Security Regulations and Requirements (Se...Financial Poise
The United States has no federal data security or privacy law covering all businesses or all U.S. citizens. Instead, federal agencies and individual states have created their own patchwork of laws and regulations which must be evaluated for their application to a business.
This webinar will help you navigate the overlapping and sometimes confusing system of laws and regulations which may impact your business, ranging from emerging state-level privacy legislation to the numerous data breach notification statutes to cybersecurity regulations with extraterritorial effect.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-us-privacy-and-data-security-regulations-and-requirements-2021/
The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
The California Consumer Privacy Act (CCPA) is a law that was signed on June 28, 2018, that established and promoted the consumer privacy rights and business obligations concerning the collection and sales of personal information of citizens of California. The CCPA came into effect on January 1st, 2020. Soon after in November 2020, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA) was introduced which is soon to replace the CCPA Compliance. CPRA is the updated version that expands the CCPA Compliance. The latest version can be more accurately described as an improvisation of the existing compliance framework with amendments and additions introduced in the provision. Explaining the amendments and new additions introduced, we have shared all the details of CCPA Compliance Vs CPRA Compliance in the article today. But before that let us learn and understand what exactly CPRA Compliance is.
2019-06-11 What New US State Laws Mean For Your BusinessTrustArc
On-Demand Webinar Recording: https://info.trustarc.com/WB-2019-06-11-USDataProtectionLaws_RegPage.html
-------
While the focus over the past two years has been around global privacy regulations such as the EU GDPR regulation, individual US states have been proposing -- and enacting -- a number of privacy-impacting laws that may affect your company in new and challenging ways. From the comprehensive California Consumer Privacy Act (CCPA) to the revisions in data breach laws in Colorado, Oregon and Vermont, it can be difficult to track these changes, and even more difficult to build a compliance program with the flexibility to adapt to the constantly changing environment.
This webinar will provide:
-An overview of major new US state privacy laws and important pending legislation
-An update on the discussions and atmospherics around a comprehensive US privacy law
-Recommendations on incorporating US state privacy law compliance into a global privacy risk management program
How to Leverage Your GDPR Compliance for CCPA, Privacy Shield & More New Requ...TrustArc
The GDPR forced companies to spend a substantial amount of time, resources and money on becoming compliant. For many companies, it took years to understand, build and manage a compliance program to meet the variety of requirements included in the GDPR.
With new and updated privacy laws and regulations popping up, such as CCPA and Privacy Shield invalidation, companies are now being tasked with assessing the impact to their current privacy program and learning how to weave them into existing practices.
Listen to this webinar to learn how to leverage the substantial amount of work that was done for the GDPR to simplify additional privacy compliance.
Preparing for GDPR: What Every B2B Marketer Must KnowIntegrate
Considering the consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), this translates to a major problem for B2B marketers.
How can your team ensure its lead gen processes are GDPR-compliant without undermining demand generation performance?
View this deck to see how Julian Archer (Sr. Research Director, SiriusDecisions) and Scott Vaughan (CMO, Integrate) educate B2B marketers on: developing a comprehensive GDPR compliance strategy, putting your compliance strategy into action, and applying software to support your compliance measures.
To watch the on-demand version of the webinar, click here:
https://www.integrate.com/gdpr-compliance-b2b-marketing-webinar
This is a presentation comparing the high level differences between the General Data Protection Regulation (GDPR) of the european union and the recently enacted California Consumer Privacy Act (CCPA). The presentation covers topics such as recent events in data privacy, who must comply with the laws, what is considered personal information, and requirements that organizations must follow under both laws.
A simple, beautiful guide to understanding GDPR (General Data Protection Regulation).
All businesses in the UK and EU need to comply with GDPR by the 25th of May 2018 or risk hefty fines.
Use this free, visual guide to understand how you need to comply.
We'll be looking at what your customers' rights are, privacy by design, breach notifications, data security and more.
Finally, we'll give you a GDPR action checklist so you can take right steps to comply with the legislation in time.
Maximizing & Exploiting Big Data in Digital Media....LegallyMediaPost
Data, the gold of the online world, can be both an asset and a liability. Online tracking mechanisms and data matching/segmentation techniques have become far more sophisticated and make programmatic media buying more effective. 1st party and 3rd party data can be acquired and used for a wide variety of purposes. Regulators and lawmakers are slowly catching up and raising privacy and consumer protection concerns. Avoiding potential pitfalls should be a key strategic business decision for every player in the programmatic space using services through which data is collected and/or exploited. This session will discuss best practices for exploiting big data in the programmatic and digital media worlds in a compliant manner.
Whether you're using spreadsheets or the first generation privacy technology tools available - privacy management can still be a time-consuming and manual process for the privacy team and the broader business. Automation and intelligence are the key to streamlining this process but where to start?
In this webinar we've assembled some of the best privacy and security professionals to share their tips to cut out the time-consuming work so that you can focus on strategic input. CONSIDER: Just imagine what you could accomplish and influence if even 25% of your time was freed from manual processes.
This webinar will provide insights into:
-How to determine what activities to automate
-Key considerations for assessing tools and vendors
-Making the business case to increase the efficiencies and effectiveness of the privacy office
So Many States, So Many Privacy Laws: US State Privacy Law UpdateTrustArc
It’s no surprise that a US federal privacy law is the current talk of the privacy community. There have been MANY recent developments with individual US state privacy laws, along with numerous additional legislation on the horizon. With the advent of the California Privacy Rights Act (CPRA) and the Virginia Consumer Data Privacy Act (CDPA) plus activity with the Washington Privacy Act (WPA) and Oklahoma Computer Privacy Safety Act, there's a lot to focus on.
The changing privacy landscape can make it tricky for privacy leaders to stay up to date as they manage their privacy programs. And there's no indication US privacy regulation changes will slow down in 2021. While it may feel like a bad game of "Whack-a-Mole," there are ways to keep your company in-the-know and empowered as more regulations pop up.
This webinar will review:
-Recent developments in US state privacy laws
-US federal privacy law predictions
-Best practices and tips on how your company can keep up
As a follow up to our recent GDPR event, we have compiled a few frequently asked questions and answers to help you further understand what is expected when GDPR is introduced on the 25th May 2018.
2019 09-26 leveraging the power of automated intelligence for privacy managementTrustArc
With the increasing prevalence of privacy technology, how can the privacy industry leverage the benefits of artificial intelligence and machine learning to drive efficiencies in privacy program management? Many papers have been written on managing the potential privacy issues of automated decision-making, but far fewer on how the profession can utilize the benefits of technology to automate and simplify privacy program management.
Privacy tools are starting to leverage technology to incorporate powerful algorithms to automate repetitive, time-consuming tasks. Automation can generate significant cost and time savings, increase quality, and free up the privacy office’s limited resources to focus on more substantive and strategic work. This session will bring together expert panelists who can share examples of leveraging intelligence within a wide variety of privacy management functions.
Key takeaways from this webinar:
-Understand the difference between artificial Intelligence, machine learning, intelligent systems and algorithms
-Hear examples of the benefits of using intelligence to manage privacy compliance
-Understand how to incorporate intelligence into your internal program and/or client programs to improve efficiencies
On-demand recording link:https://info.trustarc.com/WB-2019-06-19-GDPR-Compliance-Convince-Customers-Partners-Board.html?utm_source=slideshare
Many companies have invested significant time and resources trying to design and implement GDPR compliance programs. Internally, they may have generated hundreds or thousands of pages of project plans, policies, processes and reports – including records of processing, DPIA reports and much more. But how can you demonstrate to internal stakeholders, clients and partners that you have a comprehensive program and that your processes and products are GDPR-compliant?
This webinar will provide these key takeaways:
-The current state of an official GDPR certification and codes of conduct
-Case studies of how companies are demonstrating compliance
-The benefits of an external third party GDPR validation
GDPR and evolving international privacy regulationsUlf Mattsson
Convergence of data privacy principles, standards and regulations
General Data Protection Regulation (GDPR)
GDPR and California Consumer Privacy Act (CCPA)
What role does technologies play in compliance
Use Cases
[Title Redacted for Privacy Purposes]: How Internal Audit Can Help Drive Priv...Kenneth Riley
Following the adoption of GDPR in the European Union, the United States has seen their own privacy regulatory landscape evolve and develop. Beginning in California and expanding to Nevada, Maine, and beyond, ensuing organizational and technical compliance with these stringent regulations has become a priority for many organizations. These regulations have come with additional reputational and regulatory risk (e.g. fines), increased consumer rights, and an enhanced focus on how companies use data as a commodity. This webinar will unpack the key complexities surrounding those regulations, speak to how technology advancements can assist in compliance and overall privacy program maturity, and discuss how Internal Audit can prepare for and drive a proactive approach to privacy.
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
Introduction to US Privacy and Data Security Regulations and Requirements (Se...Financial Poise
The United States has no federal data security or privacy law covering all businesses or all U.S. citizens. Instead, federal agencies and individual states have created their own patchwork of laws and regulations which must be evaluated for their application to a business.
This webinar will help you navigate the overlapping and sometimes confusing system of laws and regulations which may impact your business, ranging from emerging state-level privacy legislation to the numerous data breach notification statutes to cybersecurity regulations with extraterritorial effect.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-us-privacy-and-data-security-regulations-and-requirements-2021/
The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
The California Consumer Privacy Act (CCPA) is a law that was signed on June 28, 2018, that established and promoted the consumer privacy rights and business obligations concerning the collection and sales of personal information of citizens of California. The CCPA came into effect on January 1st, 2020. Soon after in November 2020, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA) was introduced which is soon to replace the CCPA Compliance. CPRA is the updated version that expands the CCPA Compliance. The latest version can be more accurately described as an improvisation of the existing compliance framework with amendments and additions introduced in the provision. Explaining the amendments and new additions introduced, we have shared all the details of CCPA Compliance Vs CPRA Compliance in the article today. But before that let us learn and understand what exactly CPRA Compliance is.
Cybersecurity, Privacy and Data Security from a Business Lawyer's PerspectiveData Con LA
Data Con LA 2020
Description
The presentation includes a discussion of data breach cases and the takeaways from these cases, i.e., that no companies (large, medium or small) are immune from liability. I discuss the potential impact of a data breach on a business and the steps that businesses can take to protect themselves along the timeline of a breach (i.e, before, during and after.) I discuss the FTC's role in the regulation and enforcement of actions related to data security and data breaches, and talk about the commercially reasonable standard that the FTC applies to determine liability, what that standard means from a legal perspective, and how it relates to data security measures and cyber insurance. I present examples of practices that the FTC has found to be commercially unreasonable and discuss what security experts have deemed to be some of the best practices when it comes to data security. I also discuss businesses' liability for their vendor's data breaches, cyber insurance and current and future data security and privacy regulations and legislation including the GDPR and CCPA.
The objectives of the presentation are to:
1) ensure that attendees know that they are exposed to risk in the area of cybersecurity and data breaches;
2) provide them with information to minimize that risk;
3) make them aware of current and expected privacy laws and regulations; and
4) provide pragmatic, specific actionable information to help enable them to comply with their legal obligations.
Speaker
Kathy Winger, Law Offices of Kathy Delaney Winger, Attorney/Owner
California Consumer Protection Act - Insight from Sia Partners Daniel Connor
This Insight article describes the requirements of the new law applicable to California residents as well as comparing it to the new European standards in GDPR.
The california consumer privacy act (ccpa) is in effect starting on january 1...RominaMariaBaltariu
The California Consumer Privacy Act (CCPA) is in Effect Starting Today, January 1, 2020 - Which websites will CCPA impact? - 8 (easy) steps to be GDPR ready if you own a website - You are here: - Visitor Analytics
CCPA is set to be the most comprehensive privacy law to date in the US and aims to give Californians more control over their personal information.
During my work at Criteo, I'm in charge of CCPA project from initialisation, planification to answer to the clients questions.
Furthermore, I took specific actions including training program, One pager and Q&A edition, as well as cooperation with other departments, such as marketing, law and sales teams.
Here's a short presentation on the GDPR, first presented at the Morning Advertiser MA500 event in Edinburgh on 14th September. This is an overview regulations.
Introduction to US Privacy and Data Security: Regulations and RequirementsFinancial Poise
The United States has no federal data security or privacy law covering all businesses or all U.S. citizens. Instead, federal agencies and individual states have created their own patchwork of laws and regulations which must be evaluated for their application to a business.
This webinar will help you navigate the overlapping and sometimes confusing system of laws and regulations which may impact your business, ranging from emerging state-level privacy legislation to the numerous data breach notification statutes to cybersecurity regulations with extraterritorial effect.
Part of the webinar series: CYBERSECURITY & DATA PRIVACY 2022
See more at https://www.financialpoise.com/webinars/
The Most Wonderful Time of the Year for Health-IT...NOTCompliancy Group
The Compliancy Group offers FREE HIPAA education with industry experts from across the industry. This months webinar with Axis Technology focuses on Health IT and the challenges that come with it. Register for our upcoming webinars at www.compliancy-group.com/webinar
Cybersecurity & Data Privacy 2020 - Introduction to US Privacy and Data Secur...Financial Poise
There is no federal law governing privacy and data security applicable to all US citizens. Rather, individual states and regulatory agencies have created a patchwork of protections that may overlap in certain industries.
This webinar provides an overview of the many privacy and data security laws and regulations which may impact your business, from the state law protecting personal information to regulations covering the financial services industry to state breach notification laws.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-us-privacy-and-data-security-2020/
These are the top questions we are asked about the CCPA along with our recommendations based on our experience working with clients.
We reveal key innovations and approaches for CIOs/CISOs to consider when designing their privacy operations, enabling efficiency and secure auditability when dealing with individual rights requests, consent management and more.
Questions? Contact us here: hello@truyo.com
California Consumer Protection Act (CCPA) is
one such law that empowers the residents of
California, United States to have enhanced
privacy rights & consumer protection. It is the
most comprehensive US state privacy law to
date.
Similar to *Webinar* CCPA: Get Your Business Ready (20)
MoEngage_eTail Europe Presentation London 2022.pdfMoEngage Inc.
Due to the limitations of current platforms, Customer Engagement has been forced to become more campaign-driven. They don't provide insights, forcing you to run campaigns on guesswork. Humans, on the other hand, are highly complex creatures. Millions of your customers have a wide range of preferences. Brands must be customer-centric and proactive in their approach to catering to these distinct preferences to gain trust.
So, how do you delight customers if you lack meaningful insights? Our VP for EMEA, Jason Smith, discusses how brands can connect with their customers more personally by using an insights-led approach.
APS Presentation London 2022_ Start Building Experiences.pptx.pdfMoEngage Inc.
Today's savvy customers expect brands to provide a consistent and personalised experience across all available channels.
Based on our research, we discovered that incorrect personalisation could result in the customer being lost. In Europe alone, 55% of consumers found irrelevant and inconsistent brand communication to be highly frustrating.
So, how do you personalise your customers' interactions with your brand?
This slide presentation will provide you with actionable insights for your personalisation strategy, allowing you to start building relationships and stop losing customers.
WhatsApp Marketing in 2021: How Consumer Brands Can Benefit in the U.K..MoEngage Inc.
WhatsApp is one of the most popular messaging channels for consumers today. In this article, we've covered:
1. The reasons why consumers prefer WhatsApp over SMS
2. How some top brands win with WhatsApp marketing in the U.K.
3. Steps to get started
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
3 ways financial companies can earn trust with GenZ and MillennialsMoEngage Inc.
Financial education - how to make it accessible and make it fun
Transparency - being transparent in the product, process, and most importantly, the messaging.
Incentivizing referral - getting your friends to talk about it. Spreading word of mouth.
ASO Tips & Strategies For Organic App Growth During The LockdownMoEngage Inc.
With global businesses across all verticals rethinking their marketing spends, organic app growth has emerged as one of the top-most priorities for brands. But how do you approach app store optimization and resulting organic growth? Find out about the nuances of ASO that can help rank your app for quick wins and long term benefits.
Check out apps from verticals like news, ride-sharing (taxi), and health & fitness, on how they have adapted their offerings to better suit the market (and users) now and are winning.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
Personalization in banking- How to build relationships with Alyson Clarke of ...MoEngage Inc.
Marketing is evolving. We are quickly going from a transactional way of doing business, to a relationship-based approach.
Much of the current banking industry lacks the relationship-building methodologies that so many other industries have already adopted.
This has been fine in the past when banking was a relatively protected industry with tons of barriers to entry, but as the world evolves, this is changing and they will need to get more competitive.
The topics discussed here include -
1) Exactly where the banks are lacking in personalization and how much it is costing them.
2) 4 ways banks can rapidly enhance their personalization and improve engagement.
3) The roadmap banks should use to improve their personalization and start building real relationships with clients.
4) The 3 stages of banking personalization and how banks can move up to the highest level.
Acquisition vs. retention The importance of customer LTV with Olive Sen of OL...MoEngage Inc.
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
They spoke about -
Why do acquisition and retention matter?
A brief outline of a typical customer acquisition strategy.
What a typical customer retention strategy looks like.
An example of how acquisition and retention pan out in a real-world scenario.
The one piece of advice to marketers and product owners trying to grow their app's retention rates.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
WEBINAR: Behavioral and demographic segmentation how to make the right choice...MoEngage Inc.
Customer experience and personalization can make or break an online business today. In this webinar, we'll touch upon the two most-popular customer segmentation methods - demographics and behavior. Join Krishnan V R, Performance Marketer with Zoomcar, India's most popular self-drive rental company, and Yash Reddy, VP of Global Sales at MoEngage Inc, as they discuss how each of these segmentation methods work, examples, and understand which tactic to use when.
YOU'LL LEARN:
1) Definitions- What is behavioral and demographic segmentation, the differences and the process.
2) How it works- How both types of segmentation processes work, where and how. How app marketers can benefit from them for better targeting and higher engagement.
3) Custom segmentation- How to customize segments, the benefits and why you should consider customizing your segments.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Here's what our customers have to say about MoEngage. If you'd like to connect with one of our mobile marketing specialists, send an email to hello@moengage.com
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
*Webinar* CCPA: Get Your Business Ready
1. Marit Davey
D ata Privac y Comp lian c e E xp ert
CCPA | GDPR
CCPA-Get Your Business Ready
WEBINAR
PRESENTS
2. Helping 550+ clients worldwide attain
massive scale
Recognized by
Market Research and Industry Leaders
55+ Billion
Events Recorded per Month
40+ Billion
Messages Sent per
Month
500+ Million
User Profiles Processed
Every Month
Featured twice as one of the
highest-rated in the
‘Mobile Marketing Automation’
MQ
in terms of customer experience
Digital CX Competency partners
for achieving scale and
innovation with AWS
Vendor Landscape for
Mobile Engagement
Automation
solutions
4. Agenda
California Consumer Privacy Act (CCPA)
CCPA Background
Applicability
Personal Information under CCPA
Selling Consumer information
Comparison of key GDPR and CCPA requirements
Data Privacy Landscape
Data Privacy in the news
Consumer sentiment
Consumer rights within CCPA
Exceptions To The Law
CCPA impact to Businesses
Responding to DSAR Requests
CCPA Key Requirements
How to comply
Final Thoughts
6. CCPA back story
"These giant corporations
know absolutely
everything about you, and
you have no rights."
7. The CCPA was signed into law in California on June 28th, 2018;
Effective Date: January 1, 2020.
Estimated Enforcement Date: July 2020.
12-month lookback for consumer rights requests.
Intended to give consumers more control over their data
through notice and choice.
California Consumer Privacy Act: background
8. Most of the CCPA’s obligations apply directly to a “business,” which:
Determines the purposes and means of processing personal
information
Does business in California and meets one or more of the
following thresholds:
Has yearly revenue of more than $25 million,
Either annually sells, buys, or shares the personal data of at least 50,000
consumers, devices, or households
Generates at least 50% of its yearly revenue from selling consumers’
personal information. [Targeted to ad tech]
CCPA’s Applicability
9. According to the CCPA, personal information broadly includes any
information which relates to, identifies, describes, can be associated with,
or can reasonably be linked with, directly or indirectly, a specific consumer
or household.
This information can be a name, unique personal identifier, postal address,
online identifier, email address, Internet Protocol address, account name,
driver’s license number, Social Security number, passport number, certain
education information, and biometric information among others.
It includes behavioral data derived from digital interactions between a
brand and consumers, and any inferences your company draws from such
data, like a consumer’s buyer persona or preferences.
Personal Information Under The CCPA
10. Selling consumer information
Under the CCPA, the word “selling” encompasses or covers any exchange
of consumers’ personal data “for either monetary or other valuable
consideration.”
No money has to change hands in order for personal data to be sold
11. Comparison of key GDPR and CCPA requirements
GDPR
Scope Scope EU personal data processed ↓ California resident's personal data collected
Rights Right to access Right to access all EU personal data processed ↓
Right to access California personal data collected in last
12 months, delineated between sold and transferred
Right to portability
Must export and import certain EU personal data in a user-
friendly format
↓
All access requests must be exported in user-friendly
format, but there is no import requirement
Right to correction Right to correct errors in EU peronal data processed ✕ Not included in CCPA
Right to stop processing
right to withraw content or otherwise stop processing of EU
personal data
↓
Right to opt-out of selling personal data only, must
include opt-out link on website
Right to stop automated decision making
Right to require a human to make decisions that have a legal
effect
✕ Not included in CCPA
Right to stop 3rd party transfer
Right to withdraw concent for data transfers involving
second purposes of special categories of data
↓ Right to opt-out of selling personal data to third parties
Right to erasure Right to erase EU personal data under certain conditions =
Right to erase personal data collected, under certain
conditions
Legal basis Right to Equal services and price At most, implicitly required ↑ Eplicitly required
Enforcement Private right of action damages No floor or ceiling ↓
Floor of $100 and ceiling of $750 per consumer per
incident
Regulator enforcement penalties Ceiling of 4% of global annua; revenues ↑ No ceiling - $7,500 per violation
CCPA
Source: PwC
12. ‘It’s about time’: Facebook faces first lawsuit from
U.S. regulators after Cambridge Analytica scandal
Dec. 19, 2018 at 2:41 p.m. PST
March 11, 2019 | SACRAMENTO
California has become a battleground for the
protection of consumer privacy rules
February 11, 2019
The U.S. government and Facebook are
negotiating a record, multibillion-dollar fine
for the company’s privacy lapses.
4,590 views | Jul 22, 2019, 10:01am
Equifax Just Got Fined Up To $700 Million For
That Massive 2017 Hack
Data Privacy in the news
Twitter and Facebook could be facing
billions in fines after Ireland investigations
PUBLISHED MON, OCT 7 2019
13. Consumer sentiment
10% of consumers feel they have complete control over their
personal information
25% of consumers believe most companies handle their sensitive data
responsibly
88% of consumers say their willingness to share data depends on how much
they trust a company
Nearly the same amount of consumers say they’ll take their business elsewhere if they
don’t trust a company
More than half of consumers said they’d make an effort to get their information back from
a company if they had that choice
Here’s what PwC found when they surveyed 2,000 U.S. consumers over age 18 in 2017:
14. Consumer rights within CCPA
Right to know all personal data collected by a business
Right to say no to the sale of personal data
Right to delete personal data
Right to be informed of what categories of personal data will be collected prior to its
collection, and to be informed of any changes to this collection
Mandated opt-in before sale of children’s information (under the age of 16)
Right to know categories of third parties with whom personal data is shared
Right to know categories of sources of information from whom personal data is acquired
Right to know the business or commercial purpose of collecting personal information
Private right of action when companies breach personal data
15. Responding to DSAR Requests
Register, log, and authenticate the DSAR:
- Companies need an easy way to receive, log, and
authenticate the DSAR, and to automatically notify the
person and company leads.
Collect the personal information:
- Assign and manage the collection or deletion of
information, usually from multiple data
stores with multiple owners/managers.
Review and approve the information:
- Review the request and the personal information, and
ensure that you are delivering what is required to the right
person
Safely deliver the customer information:
- Personal information needs to be delivered to the right
person, in a secure way
• Risks:
• Missed or unauthenticated requests:
- Without automation, important requests could be missed.
- Without authentication, cannot trust the requestor.
• Risks:
• Tracking, data minimization, and security:
- Requests need to be managed to make sure deadline are met.
- Systems that manage DSARs should keep the personal
information centralized and encrypted.
• Risks:
• Audit, data minimization:
- Approvals must be tracked and auditable.
• - Big risks if data is delivered to the wrong person
• Risks:
• Authentication, verification, and security:
- Systems that manage DSARs should keep the personal
information centralized and encrypted.
16. Data inventory and mapping of in-scope personal data and instances of
“selling” data
New individual rights to data access and erasure
New individual right to opt-out of data selling
Updating service-level agreements with third-party data processors
Remediation of information security gaps and system vulnerabilities
CCPA key requirements
17. Privacy Notice Clearly disclose to requesting consumers the categories as well as specific pieces of
personal information you have collected
Privacy Policy Before or at the point of data collection, inform consumers about the specific types
of personal data to be collected as well as the purposes for which the types of
personal information will be used
Access and
Deletion Request
Disclose and deliver or delete personal information (for free) as requested by your
consumers. However, keep in mind that your business is not under an obligation to
furnish personal data to a consumer more than two times in a twelve-month period.
Data Mapping
Exercise / Self
Assess
De-identify or else link any information that, in the usual course of business, isn’t
maintained in a way that would be deemed personal information.
How to comply
18. Final Thoughts
Being prepared in order to avoid costly enforcement actions
Meeting subject access requests - you need to be able to identify content related to a
data subject, classify and protect consumer data, and delete upon request. you need to
be able to identify content related to a data subject, classify and protect consumer data,
and delete upon request.
You will have to update privacy notices, other procedures and policies, and your website
Your business must start mapping all the personal data that it collects as well as locations
where such personal data is stored in order to promptly meet or respond to any request
under the CCPA.
Work with someone who is knowledgeable about the law in order to determine how
your business, clients, vendors and other third parties are defined under the CCPA, and
then concentrate on the implications for your business.
Don’t expect this to be the last privacy act.
Although the CCPA has already been amended, it might go through more updates before
it comes into effect.