ASO Tips & Strategies For Organic App Growth During The Lockdown
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With global businesses across all verticals rethinking their marketing spends, organic app growth has emerged as one of the top-most priorities for brands. But how do you approach app store optimization and resulting organic growth? Find out about the nuances of ASO that can help rank your app for quick wins and long term benefits. Check out apps from verticals like news, ride-sharing (taxi), and health & fitness, on how they have adapted their offerings to better suit the market (and users) now and are winning.
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ASO Tips & Strategies For Organic App Growth During The Lockdown
- 1. Organic app growth during the lockdown Denis Shelkov ASO Lead, AppFollow
- 2. Take a look at the news apps
- 3. News apps have already passed their visibility peak in App Store. ‘Sky News’ app has lost 33% of its visibility since April 1st UK App Store News apps
- 4. ‘Microsoft News’ is the only big news app that have changed its app page in the UK during the lockdown News apps
- 5. Seems like people are already tired of news. So news keywords have lost popularity since the end of March UK App Store News apps
- 6. Average CR increased the most (+2.2%) for the News category in April UK App Store News apps
- 7. Get inspired by the workout apps
- 8. Home workout apps are the winners in app stores Search UK App Store Workout apps
- 9. ‘Home workout’ keywords are at the peak of popularity right now UK App Store Workout apps
- 10. Strategy #1: Prioritize app features that are more useful at the moment and show them first on the app page Strategy
- 11. ‘OrganicFit’ updated the title and screenshots Workout apps
- 12. ‘Workout for women’ updated the title and screenshots Workout apps
- 13. ‘Home workouts’ app had 4.5 more daily installs from Search since the start of the lockdown ‘Home workouts’ app, UK App Store Workout apps
- 14. Get inspired by the taxi apps
- 15. Taxi & ride apps in Germany are losing their ranks in Search. ‘FREE NOW’ app has lost 53% of visibility since March 9th German App Store Taxi apps
- 16. One of the ride apps has 44% less daily installs from Search in April comparing to March ‘Ride app’, German App Store Taxi apps
- 17. Strategy #2: Add new values to your product and promote this values in app stores Strategy
- 18. Biggest taxi apps in Russia added delivery services and promoting them on the app pages Taxi apps
- 19. ‘Maxim’ app has even improved its visibility by 5% after adding delivery services to the app Russian App Store Taxi apps
- 20. ASO Best Practices ● Prioritize features that are useful at the moment ● Add new values to the app ● Make them visible on the app page using text, screenshots and video ● Promote them by adding new keywords and through the social media