3 ways financial companies can earn trust with GenZ and Millennials

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This document discusses how financial companies can earn trust with Gen Z and Millennials aged 8-39. It identifies three key factors: providing financial education on their phones through gamified apps; transparency about products, processes and messaging; and incentivizing referrals which can increase signups and cross-category usage. Gamified education apps that pay users to learn in bite-sized modules are suggested as the new way of learning.

Technology

GenZ and Millennials
➔ GenZ - 8-23 years old
➔ Millennials - 24-39 years old
74 Million Americans belong to GenZ category.

What do we mean by Trust?
➔ Firm belief in the reliability, truth, ability, or strength of
someone or something
➔ Currency for attention

3 ways ﬁnancial companies
can earn trust with GenZ and
Millennials - what are they?

Financial Education
Classroom?
Seminars?

Financial Education
Classroom?
Seminars?
On their phone.

On their phone. Gamiﬁed.
90% of GenZers identify themselves as "Gamers".
Before 21, Most of GenZers have spent 10,000+ hours
playing video games.

The internet has made Gen Zers “Adept Researchers”.
They are curious, and love to learn.

On the Phone + Games + Education =
The new way of learning.

Duolinguo
A Gamiﬁed Language
Education App

300M users learning languages
10mins/session
Duolinguo
A Gamiﬁed Language Education App

FinEd App with 300+ Bite-Sized Lessons
Users get paid to learn.
$0.7
8
300+ bite-sized
educational Modules
Earn pineapples
by completing modules.
Redeem pineapples
for rewards within the app.

Transparency & Signs of Trust
➔ Willingness to refer your service within their network
➔ Add on products and services

200% increase in digital bank signups
28% increase in cross-category usage

3 key factors
• Financial education - how to make it accessible and
make it fun
• Transparency - being transparent in the product,
process, and most importantly, the messaging.
• Incentivizing referral - getting your friends to talk
about it. Spreading word of mouth.

Reach us at:
Ehren Maedge
VP North America
MoEngage Inc
ehren@moengage.com
Bolun Li
Founder and CEO
ZOGO Finance
bolun@zogoﬁnance.com
Michael Bohs
Head of Product
Perpay
Michael.bohs@perpay.com

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3 ways financial companies can earn trust with GenZ and Millennials

2. GenZ and Millennials ➔ GenZ - 8-23 years old ➔ Millennials - 24-39 years old 74 Million Americans belong to GenZ category.

3. What do we mean by Trust? ➔ Firm belief in the reliability, truth, ability, or strength of someone or something ➔ Currency for attention

4. 3 ways ﬁnancial companies can earn trust with GenZ and Millennials - what are they?

5. Financial Education

6. Financial Education Classroom? Seminars?

7. Financial Education Classroom? Seminars? On their phone.

8. On their phone. Gamiﬁed. 90% of GenZers identify themselves as "Gamers". Before 21, Most of GenZers have spent 10,000+ hours playing video games.

9. The internet has made Gen Zers “Adept Researchers”. They are curious, and love to learn.

10. On the Phone + Games + Education = The new way of learning.

11. Duolinguo A Gamiﬁed Language Education App

12. 300M users learning languages 10mins/session Duolinguo A Gamiﬁed Language Education App

13.

14. FinEd App with 300+ Bite-Sized Lessons Users get paid to learn. $0.7 8 300+ bite-sized educational Modules Earn pineapples by completing modules. Redeem pineapples for rewards within the app.

15. Transparency

16. Transparency & Signs of Trust ➔ Willingness to refer your service within their network ➔ Add on products and services

17. Incentivizing referral

18.

19. 200% increase in digital bank signups 28% increase in cross-category usage

20.

21. 3 key factors • Financial education - how to make it accessible and make it fun • Transparency - being transparent in the product, process, and most importantly, the messaging. • Incentivizing referral - getting your friends to talk about it. Spreading word of mouth.

22. Reach us at: Ehren Maedge VP North America MoEngage Inc ehren@moengage.com Bolun Li Founder and CEO ZOGO Finance bolun@zogoﬁnance.com Michael Bohs Head of Product Perpay Michael.bohs@perpay.com

23. Thank You!

3 ways financial companies can earn trust with GenZ and Millennials

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