Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
A great customer experience is the cost of doing business across the Asia Pacific region – CMO Council concludes after surveying 287 senior marketing executives across this region. This rising expectation in Asia is outpacing the rest of the world. But yet, only as low as 2% consumers surveyed felt they had their expectations exceeded. That has made contextual marketing no longer a thing of the future, but rather a necessity for any brand to succeed today.
Start your SAP Hybris Marketing Free Trial - here! http://hybris.com/en/free-trial-marketing
CX2016: Transform Retail Customer Engagement Across Every ChannelMaria Humphrey
In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.
On Site Behavioral Automation
Funnel Design & Optimization
Maximizing Opt-In Rates
Increase Customer Life Time Value, and Reduce Churn
Improve Cart Recovery
Reactivating Dormant Users
Nurture and Engage Leads
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
A great customer experience is the cost of doing business across the Asia Pacific region – CMO Council concludes after surveying 287 senior marketing executives across this region. This rising expectation in Asia is outpacing the rest of the world. But yet, only as low as 2% consumers surveyed felt they had their expectations exceeded. That has made contextual marketing no longer a thing of the future, but rather a necessity for any brand to succeed today.
Start your SAP Hybris Marketing Free Trial - here! http://hybris.com/en/free-trial-marketing
CX2016: Transform Retail Customer Engagement Across Every ChannelMaria Humphrey
In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.
On Site Behavioral Automation
Funnel Design & Optimization
Maximizing Opt-In Rates
Increase Customer Life Time Value, and Reduce Churn
Improve Cart Recovery
Reactivating Dormant Users
Nurture and Engage Leads
CX16 Reimagining Retail in the Age of the ShopperMaria Humphrey
Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey.
Join Salesforce SVP Retail, Shelley Bransten, and a diverse set of retailers including ALDO, Safeway and HSN as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...Maria Humphrey
Reaching every touch point of your customer journey may seem near impossible, but not in today's world. Today, you have the ability to reach your customers at the right moment and in the right place. In this session, learn how to leverage cross-channel insights to optimize your marketing program.
Paul Voss, CRM Director of Rack Room Shoes, will take you through his strategy for aligning email, mobile, and services programs to create 1-to-1 customer journeys that have driven well over $50MM in ROI. After connecting Marketing Cloud to its CRM database, eComm platform (Hybris), and loyalty program (Amia/Smartbutton), RRS was able to use data to create personalized customer journeys. This data has been used to help drive higher SMS open rates and offer conversion as well.
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersDavid Nickelson, PsyD, JD
Aimia is helping OTC Pharmaceutical and Vitamin, Mineral and Supplement (VMS) companies create long-term engagement and increase the life time value of their consumers. Check out this infographic to learn more about how.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Municipal
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our st
CX16 Reimagining Retail in the Age of the ShopperMaria Humphrey
Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey.
Join Salesforce SVP Retail, Shelley Bransten, and a diverse set of retailers including ALDO, Safeway and HSN as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...Maria Humphrey
Reaching every touch point of your customer journey may seem near impossible, but not in today's world. Today, you have the ability to reach your customers at the right moment and in the right place. In this session, learn how to leverage cross-channel insights to optimize your marketing program.
Paul Voss, CRM Director of Rack Room Shoes, will take you through his strategy for aligning email, mobile, and services programs to create 1-to-1 customer journeys that have driven well over $50MM in ROI. After connecting Marketing Cloud to its CRM database, eComm platform (Hybris), and loyalty program (Amia/Smartbutton), RRS was able to use data to create personalized customer journeys. This data has been used to help drive higher SMS open rates and offer conversion as well.
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersDavid Nickelson, PsyD, JD
Aimia is helping OTC Pharmaceutical and Vitamin, Mineral and Supplement (VMS) companies create long-term engagement and increase the life time value of their consumers. Check out this infographic to learn more about how.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Municipal
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our st
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
Developing a customer data platform to provide omnichannel customer visibility for a retailer serving +100M households.
The Global Customer Insight team for one of the world's largest retailers, serving over 100M households, wanted to create a unified customer data platform to provide complete visibility across their customer's omnichannel touchpoints. Historically, the retailer had less than 50% visibility to their customer's omnichannel engagement. As a result, their analysis and data
scientists relied on data from multiple sources and legacy technology platforms to generate customer insights for stakeholders, resulting in reduced productivity, multi-day run-times, and incomplete insights
Learn more: https://www.tredence.com/services/customer-analytics
Improve your omichannel strategy with better ecommerce☁Jake Weaver ☁
5 key success factors in this paper help guide development of big data apps optimized to support enterprise business opportunities — which often means turning to the cloud for scale and cost
effectiveness.
Marketer accepts a 2% conversion rate as ‘good’, ignoring the effect on the 98% who do not convert. The customer is one of hundreds of thousands of targets, and is bombarded with irrelevant marketing. The Hybris Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.
To succeed companies should extend their visions of the customer journey beyond the front-end experience and take a deep dive through all major processes that touch the customer such as order-to-cash, availability-to-promise, plan-to-manufacture, overall supply-chain management as well as the underlying technology architecture.
Today’s customers aren’t interested in just buying products or services. They buy experiences. The best companies build communities to create relationships with customers that extend long after their initial purchase.
[Series] Critical Channels of Choice - Part 1: CX Now…CX How? Explore the StackPrecisely
As a CX and marketing professional, you are responsible for communicating and
engaging with your prospects and clients in their moment of need. We’d like to
introduce you to our powerful portfolio of digital solutions designed for CX and
marketing professionals.
View this on-demand webinar to explore the key channels where your customers
want to engage with you – and how as a customer-obsessed organization, you can
embrace new market opportunities and exceed their expectations.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Law Firm Websites in 2018: Bottlenecks & Recommendationsedynamic
The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
Progressive Web Apps, also known as Installable Web Apps or Hybrid Web Apps, is the latest industry trend helping businesses create more engaged and loyal customers by presenting regular web pages or websites as traditional applications or native mobile applications to the users.
A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Mid-market marketers’ task is lot tougher compared to large enterprise marketers due to limited budget, lean resources, and complex client needs. For mid-market businesses, it’s vital to be able to compete on a level playing field with industry giants.
Learn how a winning combination of a best-in-class digital experience platform in combination with an award-winning agency with a full Marketing Operations model can drive business success and measurable marketing ROI.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Scott Stocker shares the best practices you can follow while upgrading your Sitecore environment to its latest version. He also shares handy solutions for common challenges you may face.
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
Caroline Schmid, edynamic’s Vice President for Demand Generation Services will help you to encounter your customers and prospects one-to-one in her session – combining marketing technologies for omni-channel communication.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
1. Is Your CMS ‘Fit for Purpose’ in the Era of
the Customer Experience War?
Greg Baxter, SVP Customer Experience, edynamic
greg.baxter@edynamic.net
9178262864
2. We are a global digital marketing
and technology agency focused on
customer engagement & revenue.
4. CX drives revenue.
CX leaders’ average revenue outgrows
laggards by more than double digits.
89% of businesses now expect to compete
mostly on the basis of customer experience.89%
Now to be truly competitive your company
must become customer obsessed, which
means you need to have deep knowledge
of, and engagement with your customers.
4
5. Be Relevant or Lose Customers
B2B is far from immune.
70% of business buyers says it’s absolutely critical for companies
to provide a personalized experience.
74% of business buyers conduct more than half of their
research online before making an offline purchase.
75% of B2B buyers would purchase again from suppliers that
offered omni-channel capabilities.
6. Customers who had an
unpleasant experience on
your site are 88% less
likely to return to your
website - Adobe
50% of consumers are
likely to switch brands if a
company doesn’t
anticipate their needs -
Salesforce
Get closer than ever to
your customers. So close
that you tell them what
they need well before they
realize it themselves." -
Steve Jobs
Get closer than ever to
your customers. So close
that you tell them what
they need well before they
realize it themselves.-
Steve Jobs
Companies with the
strongest omnichannel
customer engagement
strategies retain an
average of 89% of their
customers - Aberdeen
By 2020, the demand for
an omnichannel customer
experience will be
amplified by the need for
nearly perfect execution -
PWC
57% of users say they
won’t recommend a
business with a poorly-
designed mobile site -
SocPub
The writing is literally
on the wall…
7. The Casualty List…
CMS – RIP
ECM – RIP
WCM - RIP
The definition of a DXP is an integrated software foundation for engaging users across all digital touchpoints.
Gartner 2018
8. 3 things your new platform
must do well to survive the data age….
Change the analytics
view from traffic and
brand amplification to
conversion and
engagement –
measure real financial
& business outcomes.
Optimize using
personalization and
testing so the site
senses and adapts to
customer needs and
drives the best
possible conversion
outcomes.
Offer true Omni-
channel capabilities so
that customers get a
consistent experience
across channels –
every touchpoint
aligns with a planned
business outcome.
1 2 3
12. For first-time visitors to the home page, the text
for the Careline call to action was personalized
based on in-the-moment data— inviting data-
specific visitors to use the Careline if they have
specific types of questions. This call to action
performed 38% better than the default in driving
conversions for the Careline call to action.
13. Visitors who used the site for quick purchases
were targeted in a bid to encourage them to
engage in content and use tools such as the
allergy tool, recipe generator, and feeding guide.
UsingCTAs and content recommendations,
conversion rates were lifted by 205%.
14. The third scenario was designed to meet the goal
of driving visitors to the web shop and purchasing
online. Personalization was used for visitors to
indicate—using behavioral profiling— what their
“in the moment” situation and interests were.
Relevant products and calls to action were
aligned to their behavioral profile.Conversion
rates of 68% and greater were achieved.
15. Beyond personalization, the Nutricia team
developed an A/B test for the home page and the
member sign-up goal. One half of visitors were
presented with the default call to action.The
other half were presented with the option of a
free gift.The gift option outperformed the
default by 50%. Based on the financial value of
each new member, this single test delivered an
ROI of more than 500%.
20. 3 things your new platform
must do well to survive the data age….
Change the analytics
view from traffic and
brand amplification to
conversion and
engagement –
measure real financial
& business outcomes.
Optimize using
personalization and
testing so the site
senses and adapts to
customer needs and
drives the best
possible conversion
outcomes.
Offer true Omni-
channel capabilities so
that customers get a
consistent experience
across channels –
every touchpoint
aligns with a planned
business outcome.
1 2 3
21.
22. It’s time to be a marketing
superhero – is your CMS up to it?