Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
WEBINAR: Behavioral and demographic segmentation how to make the right choice...MoEngage Inc.
Customer experience and personalization can make or break an online business today. In this webinar, we'll touch upon the two most-popular customer segmentation methods - demographics and behavior. Join Krishnan V R, Performance Marketer with Zoomcar, India's most popular self-drive rental company, and Yash Reddy, VP of Global Sales at MoEngage Inc, as they discuss how each of these segmentation methods work, examples, and understand which tactic to use when.
YOU'LL LEARN:
1) Definitions- What is behavioral and demographic segmentation, the differences and the process.
2) How it works- How both types of segmentation processes work, where and how. How app marketers can benefit from them for better targeting and higher engagement.
3) Custom segmentation- How to customize segments, the benefits and why you should consider customizing your segments.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
WEBINAR: Behavioral and demographic segmentation how to make the right choice...MoEngage Inc.
Customer experience and personalization can make or break an online business today. In this webinar, we'll touch upon the two most-popular customer segmentation methods - demographics and behavior. Join Krishnan V R, Performance Marketer with Zoomcar, India's most popular self-drive rental company, and Yash Reddy, VP of Global Sales at MoEngage Inc, as they discuss how each of these segmentation methods work, examples, and understand which tactic to use when.
YOU'LL LEARN:
1) Definitions- What is behavioral and demographic segmentation, the differences and the process.
2) How it works- How both types of segmentation processes work, where and how. How app marketers can benefit from them for better targeting and higher engagement.
3) Custom segmentation- How to customize segments, the benefits and why you should consider customizing your segments.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Customer Lifecycle Management in 2019 and BeyondCleverTap
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
What's the Best KPI for Mobile App Growth?CleverTap
There’s an even better KPI to track for measuring growth than conversion rate. We’ll give you that unique KPI, explain what app conversion rates are, show you industry benchmarks, and explain why these rates aren’t good enough on their own to predict your app’s revenue and growth. - https://clevertap.com/blog/best-conversion-rate-for-mobile-app-downloads/
Keep Up With Ecommerce Trends: Drive Conversions this Holiday SeasonCleverTap
This SlideShare includes:
-Tips to drive conversions this holiday season
-Highlights from the ecommerce Benchmark Report
-Why user retention is the new growth lever for ecommerce apps
-How Lenskart Scaled Omnichannel Marketing Automation
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
How Mobile Payment Apps Engage & Retain UsersCleverTap
We break down the mobile payment app user lifecycle and share what we found out by analyzing over 5 billion data points across 583 million users. Get access to data-backed recommendations to improve user retention, keep users engaged and make them come back for more, month after month.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Quantifying the impact of marketing campaigns on your business using Real ImpactCleverTap
Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and by what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Today’s customers are always on, and always interacting. They’ve embraced cloud, social, mobile, and connected products, and they expect the companies with whom they do business to communicate with them when, where, and how they prefer. That's why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers—so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment.
Register for future webinars in the The Future is Now Webinar Series: pages.exacttarget.com/thefutureisnow
Customer Lifecycle Management in 2019 and BeyondCleverTap
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
What's the Best KPI for Mobile App Growth?CleverTap
There’s an even better KPI to track for measuring growth than conversion rate. We’ll give you that unique KPI, explain what app conversion rates are, show you industry benchmarks, and explain why these rates aren’t good enough on their own to predict your app’s revenue and growth. - https://clevertap.com/blog/best-conversion-rate-for-mobile-app-downloads/
Keep Up With Ecommerce Trends: Drive Conversions this Holiday SeasonCleverTap
This SlideShare includes:
-Tips to drive conversions this holiday season
-Highlights from the ecommerce Benchmark Report
-Why user retention is the new growth lever for ecommerce apps
-How Lenskart Scaled Omnichannel Marketing Automation
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
How Mobile Payment Apps Engage & Retain UsersCleverTap
We break down the mobile payment app user lifecycle and share what we found out by analyzing over 5 billion data points across 583 million users. Get access to data-backed recommendations to improve user retention, keep users engaged and make them come back for more, month after month.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Quantifying the impact of marketing campaigns on your business using Real ImpactCleverTap
Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and by what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Today’s customers are always on, and always interacting. They’ve embraced cloud, social, mobile, and connected products, and they expect the companies with whom they do business to communicate with them when, where, and how they prefer. That's why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers—so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment.
Register for future webinars in the The Future is Now Webinar Series: pages.exacttarget.com/thefutureisnow
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
This presentation was delivered on October 1st at the 2011 DMA Annual Conference in Boston.
Designed for both Business-to-Business and Business-to-Consumer marketers, it provides a concise overview of how to plan and manage email marketing programs that support the company’s marketing, sales and customer service objectives.
Red Eye Presentation Building Lifecycle Strategies (Pdf)katieTraynier
As email continues to grow, the traditional ‘newsletter’ approach is declining in effectiveness. To be successful online companies must respond to customer engagement with email campaigns relevant to specific online behaviour.
Engagement Data is key to consumer purchasing intentions. Behavioural Data provides email marketers with information to drive relevant and timely communications. Together, these two strategies give marketers the ability to manage a customer’s entire online lifecycle, providing ongoing revenue increase and reduced cost of sale.
This presentation will look at what online companies need to be doing to engage customers and improve conversion for the long term.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
MoEngage_eTail Europe Presentation London 2022.pdfMoEngage Inc.
Due to the limitations of current platforms, Customer Engagement has been forced to become more campaign-driven. They don't provide insights, forcing you to run campaigns on guesswork. Humans, on the other hand, are highly complex creatures. Millions of your customers have a wide range of preferences. Brands must be customer-centric and proactive in their approach to catering to these distinct preferences to gain trust.
So, how do you delight customers if you lack meaningful insights? Our VP for EMEA, Jason Smith, discusses how brands can connect with their customers more personally by using an insights-led approach.
APS Presentation London 2022_ Start Building Experiences.pptx.pdfMoEngage Inc.
Today's savvy customers expect brands to provide a consistent and personalised experience across all available channels.
Based on our research, we discovered that incorrect personalisation could result in the customer being lost. In Europe alone, 55% of consumers found irrelevant and inconsistent brand communication to be highly frustrating.
So, how do you personalise your customers' interactions with your brand?
This slide presentation will provide you with actionable insights for your personalisation strategy, allowing you to start building relationships and stop losing customers.
WhatsApp Marketing in 2021: How Consumer Brands Can Benefit in the U.K..MoEngage Inc.
WhatsApp is one of the most popular messaging channels for consumers today. In this article, we've covered:
1. The reasons why consumers prefer WhatsApp over SMS
2. How some top brands win with WhatsApp marketing in the U.K.
3. Steps to get started
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
3 ways financial companies can earn trust with GenZ and MillennialsMoEngage Inc.
Financial education - how to make it accessible and make it fun
Transparency - being transparent in the product, process, and most importantly, the messaging.
Incentivizing referral - getting your friends to talk about it. Spreading word of mouth.
ASO Tips & Strategies For Organic App Growth During The LockdownMoEngage Inc.
With global businesses across all verticals rethinking their marketing spends, organic app growth has emerged as one of the top-most priorities for brands. But how do you approach app store optimization and resulting organic growth? Find out about the nuances of ASO that can help rank your app for quick wins and long term benefits.
Check out apps from verticals like news, ride-sharing (taxi), and health & fitness, on how they have adapted their offerings to better suit the market (and users) now and are winning.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
Personalization in banking- How to build relationships with Alyson Clarke of ...MoEngage Inc.
Marketing is evolving. We are quickly going from a transactional way of doing business, to a relationship-based approach.
Much of the current banking industry lacks the relationship-building methodologies that so many other industries have already adopted.
This has been fine in the past when banking was a relatively protected industry with tons of barriers to entry, but as the world evolves, this is changing and they will need to get more competitive.
The topics discussed here include -
1) Exactly where the banks are lacking in personalization and how much it is costing them.
2) 4 ways banks can rapidly enhance their personalization and improve engagement.
3) The roadmap banks should use to improve their personalization and start building real relationships with clients.
4) The 3 stages of banking personalization and how banks can move up to the highest level.
Acquisition vs. retention The importance of customer LTV with Olive Sen of OL...MoEngage Inc.
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
They spoke about -
Why do acquisition and retention matter?
A brief outline of a typical customer acquisition strategy.
What a typical customer retention strategy looks like.
An example of how acquisition and retention pan out in a real-world scenario.
The one piece of advice to marketers and product owners trying to grow their app's retention rates.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
*Webinar* CCPA: Get Your Business ReadyMoEngage Inc.
The impact of non-compliance with the California Consumer Privacy Act (CCPA) could be severe! If you're a business owner or an executive responsible for data and compliance for your organization, this presentation by Marit Davey - Data Privacy Compliance Expert can be helpful.
Here's what our customers have to say about MoEngage. If you'd like to connect with one of our mobile marketing specialists, send an email to hello@moengage.com
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
Driving Mobile User Engagement using In-App messagesMoEngage Inc.
Slides used in our Webinar on "Driving Mobile User Engagement using In-App Messages". Learn how you can drive better mobile user engagement through best practices in using 'In-App Messages'. To know more, visit http://moengage.com
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Is Email Marketing Dead? Think Again!
3Xmore email accounts
when compared with
Facebook and Twitter
44% users check their email
for a deal from a
company they know
$38 ROI
for
every $ spent
Source:
https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/
https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
3. If Done Right, Emails Can Outperform Social Media and
Deliver Higher Conversions for Your Retail Business
10% users brought back to complete a
purchase with dynamic cart
abandonment emails
34% uninstalled users reactivated
via emails
Retargeting Ads
$1.72
$0.27Average
CPC
On Emails
Average
CPA
Retargeting Ads On Emails
$18.68
$2.7
Email marketing results delivered via MoEngage's intelligent marketing platform
4. Are You Ready for Emails 2.0?
• Trigger emails based on user behavior and lifecycle
• Slice and dice users based on in-app/web behavior, past response to emails, previous purchases, brand
affinity and more
• Tailor offers and product recommendations
• Integrate email marketing seamlessly with other channels for a unified experience
• Price drop and stock alerts
5. R.I.P. Email Marketing
Reach users at the right time with the right message
Intuitive design and messaging
Personalize recommendations for users
6. Reach Users at the Right Time with the Right Message
Benefits:
• Enhance reach
• Higher engagement and conversions
Use Cases:
• Promote new products
• Create awareness around flash sale or micro
moments in your app
Not all users access emails at the same time
• Identify the most active time to send emails
• Offer tailored recommendations
7. Intuitive Design and Messaging
Emails can be interactive and engaging
• Build responsive email layouts for different devices
• Include interactive elements and carefully designed CTAs
Benefits:
• Improve click through and open rates
• Capture user attention and boost email
engagement
Use Cases:
• Reactivate inactive users
• Promote special events and offers
8. Personalize Recommendations for Users
Include the most relevant offerings for each user
• Personalize products based on user behavior
• Trigger discounts based on user activity or event
Benefits:
• Build user engagement for your email
marketing efforts
• Boost conversions and ROI
Use Cases:
• Retarget app or web drop-offs
• Price drop alerts upon cart abandonment
9. Email Marketing Made Intelligent with MoEngage
Deploy lifecycle email campaigns to on-board, activate, cross-sell, and bring back uninstalled users.
Segment, design, and deliver via a single platform
Track user actions across web and mobile in real-time
Integrate email seamlessly with push, web push and in-app messaging
Execute campaigns based on lifecycle and behavior
Dynamic product messaging at scale
10. About MoEngage
MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world.
Push In-app
NATIV
Email
Web
Push
Connectors
SMS
by GROUPON