The Digital Handshake™ is a simple way to mimic the time-proven method of shaking someone's hand to begin a relationship and it’s rapidly becoming standard sales etiquette. We designed the Digital Handshake™ as a way to bridge that gap and accelerate trust in the sales process. The Digital Handshake™ involves sending a video (of you) after a first sales call, so the potential client can put a face to your name. The video can be a one-off or an evergreen video that you can re-use. This video can be embedded in a web page or, for a more personal touch, delivered as a video email.