This document provides an overview and tips for web designs that work. It discusses knowing your target audience and company identity. Trends for 2012 include needing fast page loads, simplified content, increased social media integration, and prioritizing mobile designs. Search engine optimization remains important, and the document provides examples of on-page and off-page SEO factors. The conclusion emphasizes understanding your business and customers, following trends like speed and mobility, and optimizing websites for search engines.