The document provides advice on developing an effective web strategy. It discusses identifying the target market, performing a SWOT analysis, notes on a 2015 presentation by venture capitalist Mary Meeker on internet trends, the benefits of responsive versus mobile-optimized web design, and flat versus realistic design aesthetics. Tips are provided on key aspects of an effective website like a clear front page and use of design principles to guide visitors.
Digital Prerequisites for Social Media StrategiesRandi Priluck
These slides cover the important factors that marketers must consider before planning and executing a social media marketing strategy. The slides accompany the text Social Media & Mobile Marketing Strategy from Oxford University Press. These social media teaching resources help faculty teach courses in digital marketing and media.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
If you love A B testing, eCommerce sites should be your favorite playground. These sites have so much happening at every level that you can never test too much.
Here we’re featuring:
• Home-Page Test Ideas
• Product-Page Test Ideas
• Checkout Testing Ideas
• Thank You-Page Testing Ideas
This is the second annual instalment of our January "success" seminar.
I came up with the idea last year when I wanted to do something a little different in a seminar and asked myself the question "If I had an hour to tell some friends about the best current opportunities in web marketing, what would I talk about?"
We had great feedback at the Seminar and if I can find the time I'll create a screencast of the slides and put the whole presentation online.
These slides are not "complete" without the presentation, but you may find them of interest if you're interested in seeing what sort of opportunities excite someone who's now been in the industry for 12 years!
What can you learn from the brands you have never heard of?Oban International
It is all too easy to focus on global brands and familiar national brands in our home market as case studies for innovation or best practice. However, numerous successful brands around the world are (so far) only well-known in their local markets. Analysing how and why these companies are prospering, can teach other firms looking to expand into new territories how to make the most of the opportunity. During the recent SheerLuxe conference in London, we discussed examples of what you can learn from brands you’ve never heard of, with a range of luxury brands.
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
Digital Prerequisites for Social Media StrategiesRandi Priluck
These slides cover the important factors that marketers must consider before planning and executing a social media marketing strategy. The slides accompany the text Social Media & Mobile Marketing Strategy from Oxford University Press. These social media teaching resources help faculty teach courses in digital marketing and media.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
If you love A B testing, eCommerce sites should be your favorite playground. These sites have so much happening at every level that you can never test too much.
Here we’re featuring:
• Home-Page Test Ideas
• Product-Page Test Ideas
• Checkout Testing Ideas
• Thank You-Page Testing Ideas
This is the second annual instalment of our January "success" seminar.
I came up with the idea last year when I wanted to do something a little different in a seminar and asked myself the question "If I had an hour to tell some friends about the best current opportunities in web marketing, what would I talk about?"
We had great feedback at the Seminar and if I can find the time I'll create a screencast of the slides and put the whole presentation online.
These slides are not "complete" without the presentation, but you may find them of interest if you're interested in seeing what sort of opportunities excite someone who's now been in the industry for 12 years!
What can you learn from the brands you have never heard of?Oban International
It is all too easy to focus on global brands and familiar national brands in our home market as case studies for innovation or best practice. However, numerous successful brands around the world are (so far) only well-known in their local markets. Analysing how and why these companies are prospering, can teach other firms looking to expand into new territories how to make the most of the opportunity. During the recent SheerLuxe conference in London, we discussed examples of what you can learn from brands you’ve never heard of, with a range of luxury brands.
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
Evolution & AMPlification of Mobile Search Marketing [Driving Traffic & Conve...LeadSquared
In this webinar, Abhishek Mehta from AdLift talks about the evolution and amplification of mobile search marketing! In the webinar, he also talks about:
1) Importance of Mobile SEO for driving traffic and conversions
2) AMP - How it can drive your business conversion rate
3) Why you should go mobile for Local SEO
4) Mobile UI/UX - How to create a mobile landing page that converts
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
Evolution & AMPlification of Mobile Search Marketing [Driving Traffic & Conve...LeadSquared
In this webinar, Abhishek Mehta from AdLift talks about the evolution and amplification of mobile search marketing! In the webinar, he also talks about:
1) Importance of Mobile SEO for driving traffic and conversions
2) AMP - How it can drive your business conversion rate
3) Why you should go mobile for Local SEO
4) Mobile UI/UX - How to create a mobile landing page that converts
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Caso prático de adoção de Scrum e práticas ágeis como metodologia para equipes internas e terceirização de desenvolvimento de software na área de Novas Mídias da Globosat, a maior programadora de TV por assinatura da América Latina, com abrangência em projetos de internet e mídias interativas.
Esta palestra apresenta as principais técnicas para classificação de documentos, através do uso do Apache Mahout, a popular biblioteca Java para aprendizado de máquina.
A palestra apresenta um case real onde utilizamos inteligência artificial para classificar convocações judiciais, que são extraidas de editais públicos e precisam ser encaminhadas aos advogados conveniados. O objetivo deste trabalho foi minimizar a intervenção humana durante a análise dos documentos, separando as convocações que precisam ser encaminhadas daquelas que devem ser descartadas.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
Digital Marketing Strategy for Small to Large Business in central Kentucky & Nationwide. Expanding your business online and improving overall web presence.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Webinar: How to Create Meaningful Mobile Experience with Responsive DesignBridgeline Digital
Think of the last time you used your smartphone or tablet to access a website. Were you able to find the information you were looking for? Did you have trouble navigating the page because of screen size limitations? Did you leave the website before making a purchase due to these problems?
Responsive Design improves the customer experience and helps your customers find the product or service information they are looking for.
Watch our webinar to learn:
• The Importance of Mobile User Behavior Search Engine Optimization Considerations
• How To Create a Consistent User Experience Across All Channels
• Create Contextualized Interactions To Deliver the Right Experience to the Right Device
12 Ways Insurance Providers Can Increase Lead Quantity And Quality in 2017The Web Showroom
It is more difficult than ever for insurance businesses to attract high quality customers from digital. Changes in the digital landscape, a more sophisticated consumer and ever increased competition have had a compounding effect in 2016.
This slide-deck will educate insurance providers on the most critical developments in digital throughout 2016 that is impacting bottom line revenue and customer acquisition. This includes 12 proven techniques that insurance providers must do in the next 12 months in order to generate better quality leads from digital in 2017.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Revenue Keys- Begur Village Survey-Sketchrevenuekeys
Find Land Survey Number View A Begur village Begur Hobli Bangalore The Revenue Department of Karnataka By The Survey Sketch Made Citizen Simple Easy to Find Survey Number,s
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
1. Advice
on
how
to
build
an
effective
web
strategy.
Web
&
Digital
Marketing
Consumer
Trends
2015
2. Meet
Wallace
Director
at
Baynet
Technologies
since
2008
Consultant
for
Web,
Marketing
and
Business
Development
Strategies
Core
understanding
of
User
Experience
Developed
hundreds
of
websites,
blogs,
and
marketing
collateral
3. Let’s
talk.
Identifying
your
target
market
SWOT
Analysis
Meet
Mary
Meeker
of
KPCB
2015
vs
2014
Internet
consumption
stats
Responsive
v.
Mobile
Web
Design:
Flat
or
Real
Design
One
Pagers
Effective
Messaging
About
Baynet
Technologies
Fin
6. Target
Market
–
Action
Items
Look
at
your
current
clients
Check
out
your
competition
Analyze
your
product
or
service
–
4
P’s
of
Marketing
¤ Product
¤ Price
¤ Place
¤ Promotion
Choose
a
specific
demographic
¤ Age
¤ Location
¤ Gender
¤ Income
¤ Education
Level
¤ Marital
or
Family
status
¤ Occupation
¤ Ethnic
Background
7. Target
Market
–
Action
Items
Consider
the
psychographics
of
your
clients
¤ Personality
¤ Attitudes
¤ Values
¤ Interests
or
Hobbies
¤ Lifestyles
¤ Behavior
Evaluate
your
decision
¤ Are
there
enough
people
that
meet
my
criteria?
¤ Will
my
target
market
really
benefit
from
my
services?
¤ Will
my
target
market
see
a
need
for
my
services?
¤ Do
I
understand
what
drives
my
target
market
to
make
decisions?
¤ Can
I
reach
them
with
my
message?
10. Mary
Meeker
Mary
Meeker
is
an
American
venture
capitalist
and
former
Wall
Street
securities
analyst.
Her
primary
work
is
on
Internet
and
new
technologies.
She
is
a
partner
at
the
Silicon
Valley
venture
capital
firm
Kleiner
Perkins
Caufield
&
Byers.
13. 2015
Consumer
Internet
Trends
1. Strong,
but
slowing
growth
in
Mobile
2. Average
3
hours
a
day
on
mobile
vs.
<
1hr
five-‐years
ago
3. 55%
on
mobile
2015,
52%
on
mobile
in
2013,
50%
in
2012
4. Biggest
driver
=
Video
&
Images
5. Payments
6. Total
spend
on
Internet
Ads
=
$50B,
of
which
Mobile
Ads
=
$13B
7. Observations
about
online
innovation
in
China
14. 2014
Consumer
Internet
Trends
20%
growth
y-‐o-‐y
smartphone
subscribers
in
China,
India,
Brazil
and
Indonesia
52%
growth
y-‐o-‐y
in
tablets
globally
81%
growth
y-‐o-‐y
in
mobile
data
consumption,
videos
being
a
strong
driver.
25%
of
the
United
States
only
consume
Internet
via
Mobile
26%
of
emails
are
opened
on
Mobile
in
the
United
States,
10%
on
a
tablet
Mobile
>
Desktop
when
it
comes
to
Internet
consumption
Source:
KPCB.com/InternetTrends
17. Benefits
of
Responsive
Design
Google
Prefers
Responsive
One
Website,
One
URL
Combats
a
high
bounce
rate
Enhanced
User
Experience
Effortless
Multi
Device
Adaption
Easier
to
maintain
Higher
conversion
rates
20. Benefits
of
Mobile
Optimized
Improved
User
Experience
Faster
load
times
Engagement
&
Context
Brand
Identity
Integration
with
Offline
Media
–
QR
Codes
More
flexible
and
cost
effective
than
an
App
23. Web
Design:
Flat
vs.
Realism
Front
page
of
Dribbble.com
(Summer
2014),
a
popular
design-‐sharing
website
amongst
web
designers.
24. Benefits
of
Flat
Design
Easier
on
the
eyes
(typically)
Easier
to
build
into
Responsive
Appeals
to
a
younger,
hipper
audience
Connects
with
those
in
tech
Popular
at
this
moment
(Overtook
Realism
in
2013)
25. Benefits
of
Realism
Appears
Richer,
more
Vibrant
Showcases
photos
better
Tough
to
build
too
much
realism
into
responsive
Easy
to
convert
to
Mobile
Works
better
for
a
well
targeted
market
Most
real
estate
consumers
still
do
not
have
a
preference
for
real
estate
data.
27. Benefits
of
a
one
page
design
Simple
¤ 4-‐5
sections
■ WWWWW&H
Enhanced
user
experience
Easily
made
responsive
Current
Simple
to
maintain
28. Website
–
Action
Items
Clear
Front
Page
¤ Must
be
crystal
clear
on
who
you
are
and
what
product
or
service
you
offer.
Remember
the
average
adult
has
an
8
second
attention
span.
You
want
to
capture
their
interest
immediately.
Bear
Left
¤ Research
shows
people’s
eyes
lock
to
the
top
left
of
a
webpage
first
(it
is
the
opposite
in
Eastern
Cultures,
but
converting).
Place
your
logo
and
possibly
your
contact
details
here.
Navigation
buttons
should
also
be
stacked
on
the
left
if
you
choose
a
vertical
design.
Design
Principles
¤ Guide
visitors
to
browse
your
site
through
the
use
of
simple
design
like
large
buttons
or
bright
colors.
Keep
it
interesting.
Keep
it
Simple
¤ Balance
simplicity
and
sophistication,
creates
a
better
user
experience.
Customer’s
Needs
¤ Ease
of
use
and
clear
language
are
vital
to
ensuring
your
customer’s
needs
are
met.
29. Website
–
Action
Items
Easy
on
the
eyes
¤ Create
enough
negative
space
so
copy
is
easily
read,
and
be
careful
with
contrast
in
colors.
Copy
should
always
be
dark
characters
on
light
backgrounds.
Button
Placement
¤ Good
button
placement
ensures
easy
browsing
of
your
site.
Be
considerate
of
button
placement
when
designing
a
site.
Broken
Links
¤ Check
for
broken
links
pre-‐launch
and
post
launch
and
every
few
months.
Purpose
¤ Every
page
must
have
its
own
specific
purpose.
If
it
does
not
sell
your
product
or
services
you
probably
should
not
have
it
on
your
website.
Also,
ensure
every
page
has
a
call
to
action.
Consistency
¤ Use
the
same
style
of
font
and
sizes
for
heading,
sub-‐headers,
copy,
and
footers.
Color
themes,
imagery
or
illustrations.
31. Messaging
Source:
StatisticBrain.com
Average
Attention
Span
2015
-‐
8.25
seconds
Average
Attention
Span
2012
-‐
12
seconds
Average
Attention
Span
of
a
Goldfish
-‐
9
Seconds
Number
of
times
per
hour
an
office
worker
checks
email
-‐
30
Average
length
of
internet
video
watched
-‐
2.7
minutes
%
of
page
views
that
last
less
than
4
seconds
-‐
17%
%
of
page
views
that
lasted
more
than
10
minutes
-‐
4%
33. Messaging
Old
Newsletter
• Too
much
copy
• Not
enough
interesting
visuals
• Not
enough
or
no
clear
call
to
action
Today’s
Newsletter
• Branded
• Hero
Visual
• Highlighted
sections
with
calls
to
action
• Digestible
Copy
• Social
Media
Links
–
if
you
have
them.
34. Messaging
–
Action
Items
Company Feature
(descriptive) Benefit
(value)
Athletic
Clothes These
clothes
fit
well
and
looks
nice.
These
clothes
make
you
feel
healthy
and
attractive.
Restaurant Serves
food,
cooks,
cleans
You
spent
all
day
at
work,
come
in,
relax,
and
we’ll
take
care
of
dinner.Circle
Bar
B
Ranch Working
farm,
horse
stables,
trail
rides,
beach
and
cabins.
Escape
your
routine
life
and
become
a
cowboy,
or
cowgirl
for
the
weekend.Real
Estate
Source:
The
$100
Startup,
Chris
Guillebeau
35. 2015
Real
Estate
Website
Trends
Trending
Up
¤ Simplified
Navigation
–
Strong
Value
Proposition
¤ Large
Hero
Visual
¤ Curated
Testimonials
–
with
Portraits
or
better,
Video
¤ Pre-‐Defined
Search
Areas
¤ Community
Pages
with
Video
¤ Simplified
Bios
/
Resumes
¤ Case
Studies
–
creating
opportunities
Trending
Down
¤ Large
complex
website
builds
¤ Dedicated
vendor
lists,
or
things
to
do
¤ Complex
IDX/MLS
Search
interfaces
¤ Anything
framed
¤ Non-‐responsive
builds