Digital Marketing - Columbia Business SchoolSamir Das
This certificate certifies that Samir Das attended and successfully completed a digital marketing course covering customer engagement, social media, planning and analytics at Columbia Business School in May 2020. The certificate is signed by the academic director and vice dean of administration and chief operating officer of Columbia Business School.
This document provides an overview of the design and services of the Garrigan Lyman Group webpage and Mad House Associates. The GLG webpage features a central header with roll over buttons, connections to social media, and scrolling images and tweets related to #LoveLi. It also displays thumbnails of GLG's past projects. An example project for Isme focuses on empowering and celebrating 50+ women with a brand voice and generating news, stunts, and social media content. Mad House Associates offers research and insight, branding and brand management, digital media including design, development, and marketing services like SEO, email, content, and video production.
How to get started with Facebook Ads
Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives
Marketing and Community Engagement in the New WorldMarketingINC
This document summarizes the results of a community engagement process conducted by the city of Hampton, Virginia. Over 30 communication methods were used to obtain input from residents, including videos, social media, traditional marketing, face-to-face meetings and surveys. The engagement process obtained over 2 million impressions and increased public meeting attendance by over 2,000%. Feedback was obtained on community needs, values and the city budget. The input was then used to shape decisions, including an approved budget without major controversies. The engagement process demonstrated that obtaining community input through diverse communication channels can lead to informed decisions that meet community needs.
This document discusses marketing and communication initiatives including writing samples, marketing campaigns, and public relations efforts. It details collaborating on press releases that resulted in media coverage across various outlets. It also lists the social media accounts used to promote professional and personal brands, noting metrics that show growth in followers and engagement. The document invites connecting to discuss trends, topics, or business ideas.
The document discusses ways that the gift recommendation system Giftless could improve using social data from users. As more users provide data on gift interests and purchases, the system can [1] suggest more popular gifts based on what items receive the most clicks, [2] prioritize certain categories and products that data shows tend to be most popular gifts, and [3] personalize suggestions based on relationships between users and how much they typically spend on different contacts. It also outlines goals for the coming weeks including tracking ad conversions, finalizing a new landing page, and beginning user interviews.
This document outlines 5 exceptionally great reasons to get started with Facebook ads today. It notes that with Facebook ads, you can target prospects based on detailed profile information as well as people similar to your current customers or who have visited your website. The document encourages learning more about Facebook ads by signing up for a $99 one-month trial offer where they will create and run an ad campaign, or by joining their mailing list to receive ongoing marketing tips.
Marriott Hotels is launching a digital advertising campaign targeting young professionals and couples ages 25-35 seeking late summer getaways and honeymoons. The campaign will use Google Adwords, blogs with travel stories and reviews, and social media platforms to drive customers to Marriott's website. With a $30 million budget, the campaign aims to increase bookings by 10% by Labor Day and raise brand awareness among younger generations.
Digital Marketing - Columbia Business SchoolSamir Das
This certificate certifies that Samir Das attended and successfully completed a digital marketing course covering customer engagement, social media, planning and analytics at Columbia Business School in May 2020. The certificate is signed by the academic director and vice dean of administration and chief operating officer of Columbia Business School.
This document provides an overview of the design and services of the Garrigan Lyman Group webpage and Mad House Associates. The GLG webpage features a central header with roll over buttons, connections to social media, and scrolling images and tweets related to #LoveLi. It also displays thumbnails of GLG's past projects. An example project for Isme focuses on empowering and celebrating 50+ women with a brand voice and generating news, stunts, and social media content. Mad House Associates offers research and insight, branding and brand management, digital media including design, development, and marketing services like SEO, email, content, and video production.
How to get started with Facebook Ads
Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives
Marketing and Community Engagement in the New WorldMarketingINC
This document summarizes the results of a community engagement process conducted by the city of Hampton, Virginia. Over 30 communication methods were used to obtain input from residents, including videos, social media, traditional marketing, face-to-face meetings and surveys. The engagement process obtained over 2 million impressions and increased public meeting attendance by over 2,000%. Feedback was obtained on community needs, values and the city budget. The input was then used to shape decisions, including an approved budget without major controversies. The engagement process demonstrated that obtaining community input through diverse communication channels can lead to informed decisions that meet community needs.
This document discusses marketing and communication initiatives including writing samples, marketing campaigns, and public relations efforts. It details collaborating on press releases that resulted in media coverage across various outlets. It also lists the social media accounts used to promote professional and personal brands, noting metrics that show growth in followers and engagement. The document invites connecting to discuss trends, topics, or business ideas.
The document discusses ways that the gift recommendation system Giftless could improve using social data from users. As more users provide data on gift interests and purchases, the system can [1] suggest more popular gifts based on what items receive the most clicks, [2] prioritize certain categories and products that data shows tend to be most popular gifts, and [3] personalize suggestions based on relationships between users and how much they typically spend on different contacts. It also outlines goals for the coming weeks including tracking ad conversions, finalizing a new landing page, and beginning user interviews.
This document outlines 5 exceptionally great reasons to get started with Facebook ads today. It notes that with Facebook ads, you can target prospects based on detailed profile information as well as people similar to your current customers or who have visited your website. The document encourages learning more about Facebook ads by signing up for a $99 one-month trial offer where they will create and run an ad campaign, or by joining their mailing list to receive ongoing marketing tips.
Marriott Hotels is launching a digital advertising campaign targeting young professionals and couples ages 25-35 seeking late summer getaways and honeymoons. The campaign will use Google Adwords, blogs with travel stories and reviews, and social media platforms to drive customers to Marriott's website. With a $30 million budget, the campaign aims to increase bookings by 10% by Labor Day and raise brand awareness among younger generations.
The document outlines 14 keys to social media success according to Allison Tibbs, a small business marketing coach. The keys are: KLT (Know, Like, Trust), CCC (Contact, Connect, Create), EI (Expose & Involve), and TRACKS (rules of engagement for social media). Following these keys can help businesses build awareness, interest, and engagement online to answer calls to action and find social media success.
James Hills has extensive experience leading social media marketing campaigns. He has developed campaigns for companies like BuyCostumes, ProFlowers, and Sears that generated hundreds of millions of social media impressions. His strategies focus on identifying customer desires and engaging influencers and bloggers. He has expertise managing multiple social media platforms and developing communities.
Conversation Management is not just management. It’s a marketing strategy of likes. In the practical case of DCM, we explain how people like you and even love your brand. Customer satisfaction becomes customer involvement in DCM’s communication.
Handling On-Site Tracking and Attribution in MarketingDerric Haynie
This deck lines out some of the common mistakes marketers make when tracking their user/customer activity and how to avoid them by adding UTM parameters, event tracking, and embedding hidden fields in forms.
The Growing Power Of Social Media For BusinessNet Stripes
This document discusses the benefits of using social media for businesses. It states that social media allows businesses to reach thousands of potential customers each month and gain valuable customer insights from data. It also claims that social media can increase brand awareness and loyalty when businesses connect with customers online. Additionally, the document argues that social media can generate higher converting leads and sales through regular interaction and timely customer service.
Digital marketing in a pandemic alex oliveira @prediqAlex F. Oliveira
Digital Marketing is harder than ever. During this pandemic you have to get rid of your previous playbook and spend time creating a new strategy that adapts to the new normal.
1. Focus on your customer. Get to know your Customer Journey map. It's very likely that it's changed since the coronavirus
2. Update and manage your best Digital Marketing channel. Your Website! Get an audit, optimize your pages for speed, do keyword research, create new and fresh content, etc.
3. Elevate your customer's experience for the touchpoints throughout their journey
4. Analyze your current lead generation strategies. Create and test new tactics. Make sure your landing pages and forms are providing your visitors with an amazing user experience.
5. Expect less from Social Media Marketing. Stop thinking about Social Media as a way to generate more leads and sales. Use those channels for engagement and customer service. If you're not going to run ads you'll be wasting your time. Groups and Influencer still works, but it truly depends on your product or service.
Let's review.
-Make sure you know your customer
-where they spend their time
-what content they want to consume
-how you'll reach them
-what tools you'll use to analyze the insights
Michael Biedenstein is a marketing specialist for Des Peres Parks and Recreation who presented on tweaking their marketing toolbox. He discussed the marketing tools he uses which have changed from push marketing to more targeted and pull approaches using social media, emails, flyers and posters. He provided examples of targeted marketing campaigns for local events like a punt, pass and kick competition, dive-in movie and dodgeball league where he utilized different combinations of tools like activity guides, emails, signs and social media posts tailored to each event's audience.
15 pieces of advice i wish my ph d advisor had given meantiw
The document provides 11 pieces of advice that the author wishes their PhD advisor had given them, including taking more math courses, carefully choosing research problems, focusing on publishing in high impact venues, managing their time well, learning to write and speak effectively, understanding the research process, considering career options, collaborating with peers, identifying role models, having fun, and dealing with rejection.
The document discusses habitual networking and personal branding. It emphasizes consistency, frequency, and authenticity when networking. It quotes Michael Jordan about failing repeatedly but ultimately succeeding. Consistency involves knowing your brand message and sticking to your brand. Frequency means networking a lot and all the time. Authenticity is about being interested in others and having reciprocal relationships. The document encourages being chronically helpful when networking.
Selling in the digital age presentationKim Williams
As business leaders have increasingly adopted digital platforms for communicating, marketing, prospecting and researching, we have seen the emergence of the Digital Decision-maker. This seminar will explore the changing landscape of selling to digitally-engaged leaders and businesses. We will look at the 10 musts for every sales professional, including how to use LinkedIn for selling, the relevance of social media to networking and prospecting and the value of creating your professional personal brand.
Networking with the Next Generation of Decision MakersKim Williams
Faced by a generation that grew up with the power of multiple technologies, how does the professional sales person connect with the Next Generation of Decision Makers?
This document discusses social media metrics, including what metrics to measure, why they are important, and how to measure them. It identifies key metrics as reach, engagement, sentiment, and affect. Reach refers to the number of subscribers/followers, engagement looks at reactions to reach, sentiment examines the quality of reactions, and affect considers the value of reactions. Measuring these metrics helps with retention. The document recommends tools like HootSuite, Google Alerts, and Google Analytics to measure social media performance and create a dashboard to track goals and progress across different channels.
The document discusses the concept of joy and defines it as a feeling of personal congruence that arises when a person's identity and actions align. It also introduces the idea that life presents four inevitable demands: design, desire, discipline, and delight, and that how one responds to these demands determines the level of joy experienced. The demands cannot be avoided but responding to them positively through design, desire, discipline and delight can lead to greater fulfillment.
Cvpr2010 open source vision software, intro and training part vii point cloud...antiw
The document discusses point cloud data representation in ROS. It begins with an introduction to ROS and point clouds, explaining that point clouds represent 3D information as a collection of points, with each point containing XYZ coordinates and possibly additional data like color. Point clouds are an important representation for robot perception and manipulation tasks. They can be acquired from sensors like lidar, stereo cameras, and simulated data. The document then discusses how point clouds are represented as data structures in code, with each point as a vector of float values and the entire cloud as a vector of points.
Rotary District 7690 Lee County DisasterKim Williams
This document encourages volunteering time, talents, and donations as an outward display of inner virtue and privilege. It promotes leading by positive example and joining others in community service.
The document discusses various digital marketing channels including social media marketing, paid advertising, email campaigns, mobile strategy, search optimization, and analytics. It provides an overview of key elements of digital marketing like search marketing, paid placement, email marketing, SMS marketing, and social media marketing. The document also presents a case study of how one company improved its online visibility, traffic, and bookings through search engine optimization, paid search campaigns, and other digital marketing efforts over time.
1 Naild Digital Marketing Overview Web (2)Kim Williams
This document discusses key elements of digital marketing including search optimization, paid advertising, email campaigns, website hosting, analytics, mobile strategy, social marketing, and search, paid, and SEO marketing. It outlines the evolution of marketing channels and pillars of success. Social media is described as a revolutionary form of marketing that is growing in importance and influences purchasing more than a company's own website. Barriers to digital marketing success include lack of staff knowledge, time, management understanding, and absence of a strategy, but all are fixable.
The document discusses the three Cs of successful networking: constantly, consistently, and concern-ly. Constantly networking means doing it a lot and all the time. Consistency means knowing your brand message and sticking to it. Concern-ly means being interested in others and seeking to help them, not just promoting yourself. The three Cs if followed can help with successfully networking and building a brand.
The document outlines 14 keys to social media success according to Allison Tibbs, a small business marketing coach. The keys are: KLT (Know, Like, Trust), CCC (Contact, Connect, Create), EI (Expose & Involve), and TRACKS (rules of engagement for social media). Following these keys can help businesses build awareness, interest, and engagement online to answer calls to action and find social media success.
James Hills has extensive experience leading social media marketing campaigns. He has developed campaigns for companies like BuyCostumes, ProFlowers, and Sears that generated hundreds of millions of social media impressions. His strategies focus on identifying customer desires and engaging influencers and bloggers. He has expertise managing multiple social media platforms and developing communities.
Conversation Management is not just management. It’s a marketing strategy of likes. In the practical case of DCM, we explain how people like you and even love your brand. Customer satisfaction becomes customer involvement in DCM’s communication.
Handling On-Site Tracking and Attribution in MarketingDerric Haynie
This deck lines out some of the common mistakes marketers make when tracking their user/customer activity and how to avoid them by adding UTM parameters, event tracking, and embedding hidden fields in forms.
The Growing Power Of Social Media For BusinessNet Stripes
This document discusses the benefits of using social media for businesses. It states that social media allows businesses to reach thousands of potential customers each month and gain valuable customer insights from data. It also claims that social media can increase brand awareness and loyalty when businesses connect with customers online. Additionally, the document argues that social media can generate higher converting leads and sales through regular interaction and timely customer service.
Digital marketing in a pandemic alex oliveira @prediqAlex F. Oliveira
Digital Marketing is harder than ever. During this pandemic you have to get rid of your previous playbook and spend time creating a new strategy that adapts to the new normal.
1. Focus on your customer. Get to know your Customer Journey map. It's very likely that it's changed since the coronavirus
2. Update and manage your best Digital Marketing channel. Your Website! Get an audit, optimize your pages for speed, do keyword research, create new and fresh content, etc.
3. Elevate your customer's experience for the touchpoints throughout their journey
4. Analyze your current lead generation strategies. Create and test new tactics. Make sure your landing pages and forms are providing your visitors with an amazing user experience.
5. Expect less from Social Media Marketing. Stop thinking about Social Media as a way to generate more leads and sales. Use those channels for engagement and customer service. If you're not going to run ads you'll be wasting your time. Groups and Influencer still works, but it truly depends on your product or service.
Let's review.
-Make sure you know your customer
-where they spend their time
-what content they want to consume
-how you'll reach them
-what tools you'll use to analyze the insights
Michael Biedenstein is a marketing specialist for Des Peres Parks and Recreation who presented on tweaking their marketing toolbox. He discussed the marketing tools he uses which have changed from push marketing to more targeted and pull approaches using social media, emails, flyers and posters. He provided examples of targeted marketing campaigns for local events like a punt, pass and kick competition, dive-in movie and dodgeball league where he utilized different combinations of tools like activity guides, emails, signs and social media posts tailored to each event's audience.
15 pieces of advice i wish my ph d advisor had given meantiw
The document provides 11 pieces of advice that the author wishes their PhD advisor had given them, including taking more math courses, carefully choosing research problems, focusing on publishing in high impact venues, managing their time well, learning to write and speak effectively, understanding the research process, considering career options, collaborating with peers, identifying role models, having fun, and dealing with rejection.
The document discusses habitual networking and personal branding. It emphasizes consistency, frequency, and authenticity when networking. It quotes Michael Jordan about failing repeatedly but ultimately succeeding. Consistency involves knowing your brand message and sticking to your brand. Frequency means networking a lot and all the time. Authenticity is about being interested in others and having reciprocal relationships. The document encourages being chronically helpful when networking.
Selling in the digital age presentationKim Williams
As business leaders have increasingly adopted digital platforms for communicating, marketing, prospecting and researching, we have seen the emergence of the Digital Decision-maker. This seminar will explore the changing landscape of selling to digitally-engaged leaders and businesses. We will look at the 10 musts for every sales professional, including how to use LinkedIn for selling, the relevance of social media to networking and prospecting and the value of creating your professional personal brand.
Networking with the Next Generation of Decision MakersKim Williams
Faced by a generation that grew up with the power of multiple technologies, how does the professional sales person connect with the Next Generation of Decision Makers?
This document discusses social media metrics, including what metrics to measure, why they are important, and how to measure them. It identifies key metrics as reach, engagement, sentiment, and affect. Reach refers to the number of subscribers/followers, engagement looks at reactions to reach, sentiment examines the quality of reactions, and affect considers the value of reactions. Measuring these metrics helps with retention. The document recommends tools like HootSuite, Google Alerts, and Google Analytics to measure social media performance and create a dashboard to track goals and progress across different channels.
The document discusses the concept of joy and defines it as a feeling of personal congruence that arises when a person's identity and actions align. It also introduces the idea that life presents four inevitable demands: design, desire, discipline, and delight, and that how one responds to these demands determines the level of joy experienced. The demands cannot be avoided but responding to them positively through design, desire, discipline and delight can lead to greater fulfillment.
Cvpr2010 open source vision software, intro and training part vii point cloud...antiw
The document discusses point cloud data representation in ROS. It begins with an introduction to ROS and point clouds, explaining that point clouds represent 3D information as a collection of points, with each point containing XYZ coordinates and possibly additional data like color. Point clouds are an important representation for robot perception and manipulation tasks. They can be acquired from sensors like lidar, stereo cameras, and simulated data. The document then discusses how point clouds are represented as data structures in code, with each point as a vector of float values and the entire cloud as a vector of points.
Rotary District 7690 Lee County DisasterKim Williams
This document encourages volunteering time, talents, and donations as an outward display of inner virtue and privilege. It promotes leading by positive example and joining others in community service.
The document discusses various digital marketing channels including social media marketing, paid advertising, email campaigns, mobile strategy, search optimization, and analytics. It provides an overview of key elements of digital marketing like search marketing, paid placement, email marketing, SMS marketing, and social media marketing. The document also presents a case study of how one company improved its online visibility, traffic, and bookings through search engine optimization, paid search campaigns, and other digital marketing efforts over time.
1 Naild Digital Marketing Overview Web (2)Kim Williams
This document discusses key elements of digital marketing including search optimization, paid advertising, email campaigns, website hosting, analytics, mobile strategy, social marketing, and search, paid, and SEO marketing. It outlines the evolution of marketing channels and pillars of success. Social media is described as a revolutionary form of marketing that is growing in importance and influences purchasing more than a company's own website. Barriers to digital marketing success include lack of staff knowledge, time, management understanding, and absence of a strategy, but all are fixable.
The document discusses the three Cs of successful networking: constantly, consistently, and concern-ly. Constantly networking means doing it a lot and all the time. Consistency means knowing your brand message and sticking to it. Concern-ly means being interested in others and seeking to help them, not just promoting yourself. The three Cs if followed can help with successfully networking and building a brand.
This document discusses the role and uniqueness of social media marketing. It begins by outlining the digital marketing landscape and how traditional marketing budgets are shrinking while digital gains a larger portion. It then explains how social media differs from traditional advertising in that it is permission-based, encourages conversation and sharing, and allows brands to evolve organically. The document emphasizes that properly understanding and embracing social media marketing is critical for business. It concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and ultimately sales.
This document provides an overview and tips for web designs that work. It discusses knowing your target audience and company identity. Trends for 2012 include needing fast page loads, simplified content, increased social media integration, and prioritizing mobile designs. Search engine optimization remains important, and the document provides examples of on-page and off-page SEO factors. The conclusion emphasizes understanding your business and customers, following trends like speed and mobility, and optimizing websites for search engines.
2 Naild Digital Marketing Overview IndepthKim Williams
The document discusses key aspects of digital marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, and mobile marketing. It provides an overview of SEO and PPC strategies, explaining how they differ and can both be used to achieve high search engine rankings. The document also emphasizes analyzing keyword phrases, optimizing webpages, monitoring campaign performance, and controlling advertising budgets. Additionally, it stresses the growing importance of mobile marketing and detecting mobile users to provide optimized content.
This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.
This document discusses leveraging social media for marketing. It begins with an overview of the digital marketing landscape and the role of social media. It emphasizes that properly understanding and embracing social media marketing is critical for businesses. It then discusses how to measure social media success and provides examples of social media analytics tools to create a social media dashboard to track goals and measure performance. The presentation concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and sales when used properly.
Increasing Sales Productivity with Social SellingKurt Shaver
For sales managers and sales leaders from Kurt Shaver of The Sales Foundry. Get a free assessment of your sales team's LinkedIn skills at http;//bit.ly/Assess_My_team
Top 125 Content Marketing Influencers 2019Social Animal
Content marketing will continue to influence marketing and business in a bigger, and more impactful way in 2019.
And who are the thought leaders and influencers making a difference?
Here are 125 thought leaders worthy of your attention.
Connect with the top content marketing experts in the world and learn who’s perfect to help you build your brand.
Kate Cooper, MD of BLOOM defines Social Business and how, if leveraged correctly can bring about positive change within an organisation and deliver long-term, strategic results across multiple business functions.
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com
The document summarizes Buzz12's digital marketing services, which include developing a complete digital strategy through research, strategy, content creation, social media management, email newsletters, and reputation management. Buzz12 has been helping companies with their digital marketing since 2009 and works with clients across various industries. Their goal is to engage prospects through social media and drive them to clients' websites through a "magic funnel" approach using the right combination of digital marketing efforts.
Community Management: Developing a Social Business StrategyMall of America
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
This document provides an overview of social media marketing. It discusses the 4 C's of social media, how brands can integrate social media into their websites and budgets. It also addresses common problems and questions brands should consider before entering social media marketing. The document outlines 12 steps marketers should take before jumping into social media and steps for a successful social media marketing strategy, including listening, planning, creating content, building community and measuring results. Finally, it analyzes how some brands like EasyJet, JetBlue and Starbucks have succeeded on social media through engaging with customers.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
Ge social selling orientation - Group ASocial Jack
This document provides an orientation for a social selling course on using LinkedIn for new business development. The course objectives include boosting network ranking, improving personal branding, gaining social selling skills, and setting up a daily 20-minute routine. Social selling involves developing relationships through social networks like LinkedIn to help advance business and sales. It has become a popular sales technique as many business buyers now use social media in their purchasing decisions.
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Social Media and the Lost Art of Marketing Principlespvr352
The document discusses how social media marketing has led companies to abandon traditional marketing principles. It advocates applying the traditional marketing concepts of targeting awareness, engaging prospects, and building customer loyalty to social media. The document provides examples of both right and wrong ways companies have used social media in relation to these principles. It argues social media requires tailoring the message to channels rather than copying strategies and avoiding "myopia" by viewing it only as a promotion channel rather than a new distribution method for the brand.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
Being There Before The Sale - Social Fresh Charlotte 2010 - Greg CangialosiSocial Fresh Conference
The document discusses how marketing should focus on being present before the sale by turning into a publishing organization with an editorial calendar, using tools for distribution and conversations, monitoring discussions, and frequent communications. It emphasizes using social networks to engage customers and build relationships and trust before people buy. The takeaways are that social media is serious business and sales come from participation, avoiding superficial interactions and building real relationships.
Taking Your Business To The Next Level with Social MediaActionplanr
Brenda Horton presented on using social media to grow a business. She discussed how social media has revolutionized business relationships and communication. She outlined key social media platforms and statistics on their usage. Horton explained that the sales funnel starts with online relationships and educating customers to solve their problems, followed by calls to action to generate leads and sales. Finally, she stressed the importance of having an internet marketing plan that envisions goals, plans actions, tracks results, and adapts the strategy based on what is learned.
#SocialSucess - An Inbound Marketing Case StudyKieran Flanagan
Salesforce.com launched an inbound marketing experiment called Social Success to establish itself as a thought leader in social business and drive more organic traffic. The campaign involved creating a microsite with social media and content marketing best practices. In the first month, the site drove an 80% increase in non-customer traffic and 300% more traffic from social sites, exceeding signup and download targets. Lessons learned include prioritizing content, cross-promotion, and measuring performance to continue improving results.
The document discusses using social media strategically for business growth. It emphasizes engaging with customers through social media rather than just broadcasting messages. It highlights that the rules have changed, with customers now empowered and conversations replacing broadcasts. It stresses developing a strategic approach and customer-led mindset for social media, including setting goals, implementing plans, and monitoring performance and impact.
2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Part of the BĒM Group Social Media Marketing Series Presented by Kim E. Williams @WilliamsKim
3. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Agenda – in 30 minutes Overview of Digital Marketing Landscape Role of Social Media Uniqueness of Social Media How it can work for you - kinda
4. Overview Social Marketing Paid Advertising Email Campaigns Mobile Strategy Search Optimization Google Analytics Great Website Solid Hosting
8. Role of Social Understanding & embracing social network marketing is mission critical.
9. Understanding & embracing social network marketing PROPERLY is mission critical. Uniqueness of Social
10. Understanding & embracing social network marketing PROPERLY is mission critical. Social Works!? DO’s – Branding, Search Optimization DON’Ts – Leads, Sales
11. Understanding & embracing social network marketing PROPERLY is mission critical. Social Works!? Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.
12. Social Reputation – What? Reach Engagement Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences. Sentiment Affect
13. Social Reputation – What? Reach Subscribers, Fans, Connections and Followers…
18. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Conclusions Social Media is one tool to market ecommerce online Social Media is an effective tool to increase Search visibility and Brand awareness Search and Brand sells – thus does Social Media