Join Dan Flanigan, VP of Products at Percussion Software and Karl Wirth, CEO and Co-Founder of Evergage and learn how to personalize to make every website experience awesome.
Learn more at: http://www.percussion.com & http://www.evergage.com
3. AGENDA.!
#personalizenow
§ Website challenges marketers face today
§ Customer personas determine relevant content
§ Personalization makes every web experience
awesome
5. #personalizenow
Evergage enables marketers to increase
conversions using real-time visitor persona
and intent data to personalize the digital
experience for every visitor.
All without IT.
6. #personalizenow
Percussion
So,ware's
award-‐winning
web
content
management
system
is
used
by
higher
educa8on,
government
agencies,
and
businesses
to
create
engaging,
effec8ve
content
that
looks
great
on
any
device.
8. LOW ENGAGEMENT.
#personalizenow
You could be engaging visitors better
so they spend MORE TIME ON-SITE OR IN-APP
and learn more about your company and offerings
19. TODAY, A WEBSITE DOESN’T RESPOND.
BUT A FUNDRAISER DOES.
RELATIONSHIP: Given $1M
PERSONA: Alumni
INTENT: Learn about Events
RELATIONSHIP: Never given
PERSONA: Alumni
INTENT: Give, not sure how much
20. TODAY, A WEBSITE DOESN’T RESPOND.
BUT AN ADMISSION OFFICER DOES.
RELATIONSHIP: None
PERSONA: High school Senior
INTENT: Learn about Aid
RELATIONSHIP: Alumni
PERSONA: Parent of Senior
INTENT: Make decision about
whether to bother applying
22. #personalizenow
CAPTURE BEHAVIOR
(visually out of the site)
§ Per-Visitor, User, Account
Anonymous to Named
§ Clickstream, Context, Tags
Time on page and in
category
Progress in funnel
§ Attributes, Transactions
§ Form Fields, Surveys
§ History from other systems
UNDERSTAND
PERSONA – INTENT
§ Set up rules to segment
§ Analyze differences amongst
segments
RESPOND IN
REAL-TIME
§ Visually browse site and
target communications.
§ Personalize site in <300ms
23. YOUR WEBSITE = YOUR BEST FUNDRAISER
1. UNDERSTAND PERSONA-INTENT
4 visits to getting started topics
2 visits to same Planter in last 2 hours
15 minutes comparing options
But now bouncing off site
RELATIONSHIP: Never given
PERSONA: Alumni
INTENT: Give, not sure how much
2. RESPOND
24. YOUR WEBSITE = BEST ADMISSIONS OFFICER
1. UNDERSTAND PERSONA-INTENT
4 visits to getting started topics
2 visits to same Planter in last 2 hours
15 minutes comparing options
But now bouncing off site
RELATIONSHIP: None
PERSONA: High school Senior
INTENT: Learn about Aid
2. RESPOND
26. PERSONALIZATION ENABLES TARGETED
RESPONSE.
1. UNDERSTAND PERSONA-INTENT
4 visits to getting started topics
2 visits to same Planter in last 2 hours
15 minutes comparing options
But now bouncing off site
RELATIONSHIP: Visited, no buy
PERSONA: Beginner gardener
INTENT: Purchase full bed today
2. RESPOND
27. REAL-TIME MARKETING ENABLES A TARGETED
RESPONSE
1. UNDERSTAND PERSONA-INTENT
Comes in deep-linked to article
Spends 5 minutes reading, leaves
RELATIONSHIP: Visit occasionally
PERSONA: Personal investor
INTENT: Read 1 article then leave
2. RESPOND
Take a tour of MarketWatch.
See what else we can offer. Start ›
30. #personalizenow
Walk
a
mile
in
their
shoes
Give
before
you
take
Personaliza1on
is
a
dialogue,
not
a
monologue
31. Q&A
www.percussion.com
Learn more about Percussion at
www.percussion.com
#personalizenow
www.Evergage.com/Blog
Free Real-Time Personalization Resources:
www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-a-demo
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