These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this. Contact bjfogg@stanford.edu for more info.
10 Ice Breaker Games - How to get to know your officeElodie A.
Joining a new group can be pretty intimidating. I remember when I joined the team at Officevibe, I was pretty nervous, and wanted to make sure I became friends with the team as quickly as possible.
Learn more on our blog:
https://www.officevibe.com/blog/ice-breaker-games
learn more about Officevibe:
https://www.officevibe.com/
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
10 Ice Breaker Games - How to get to know your officeElodie A.
Joining a new group can be pretty intimidating. I remember when I joined the team at Officevibe, I was pretty nervous, and wanted to make sure I became friends with the team as quickly as possible.
Learn more on our blog:
https://www.officevibe.com/blog/ice-breaker-games
learn more about Officevibe:
https://www.officevibe.com/
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
A Seed/Startup Venture Fund & Collaboration Community working with, supporting and compensating Incubators, Universities and Economic Development Agencies
The lecture on Value Proposition Canvas Part A explains why the concept is of so much importance especially to first time entrepreneurs.
Startups sustainability requires in-depth understanding of the target customers. Failing at this stage will have costly repercussions for the entrepreneur and his business.
Part A discuss the Value Proposition Canvas definition, value proposition examples, and how Value Proposition Canvas is different than Business Slogans.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Startup DNA: the formula behind successful startups in Silicon Valley (update...Yevgeniy Brikman
[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
An Introduction to Growth Hacking. Goes over what product / market fit is and how to achieve it. Explains each piece of the Growth Hacker Funnel: Acquisition, Activation, Retention, Referral, Revenue. And gives numerous examples and tools that growth hackers use for each step in the funnel.
Robert cialdini's influence- the psychology of persuasionThomas Wooldridge
Learn the six principles of influence. Cialdini also calls them Weapons of influence. Influencing people was thought as a rare art form but Cialdini breaks it down and teaches everyday people the six strategies to effectively get people to do what you want.
West Virginia GEAR UP is a federally funded program that helps students in ten counties prepare to succeed in education and training beyond high school. “GEAR UP” stands for “Gaining Early Awareness and Readiness for Undergraduate Programs,” and the program’s goal is to help more students pursue their dreams of earning a college diploma or skillset certificate.
West Virginia GEAR UP is managed by the West Virginia Higher Education Policy Commission (Commission), in collaboration with the West Virginia Community and Technical College System, the West Virginia Department of Education, the West Virginia Department of Education and the Arts and many other community partners.
The GEAR UP program operates on seven-year cycles. The Commission is administering its second consecutive GEAR UP grant, which began in 2014 and will conclude in 2021.
This presentation provides an introduction to the purpose and administration of the 2014-2021 project and is intended for project personnel working in districts and schools served by the West Virginia GEAR UP program.
Co-authors/presenters: Melissa Gattuso, Dr. Adam S. Green, Jason Luyster, Elizabeth Manuel, Heather McChesney and Scott McDonie.
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
A Seed/Startup Venture Fund & Collaboration Community working with, supporting and compensating Incubators, Universities and Economic Development Agencies
The lecture on Value Proposition Canvas Part A explains why the concept is of so much importance especially to first time entrepreneurs.
Startups sustainability requires in-depth understanding of the target customers. Failing at this stage will have costly repercussions for the entrepreneur and his business.
Part A discuss the Value Proposition Canvas definition, value proposition examples, and how Value Proposition Canvas is different than Business Slogans.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Startup DNA: the formula behind successful startups in Silicon Valley (update...Yevgeniy Brikman
[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
An Introduction to Growth Hacking. Goes over what product / market fit is and how to achieve it. Explains each piece of the Growth Hacker Funnel: Acquisition, Activation, Retention, Referral, Revenue. And gives numerous examples and tools that growth hackers use for each step in the funnel.
Robert cialdini's influence- the psychology of persuasionThomas Wooldridge
Learn the six principles of influence. Cialdini also calls them Weapons of influence. Influencing people was thought as a rare art form but Cialdini breaks it down and teaches everyday people the six strategies to effectively get people to do what you want.
West Virginia GEAR UP is a federally funded program that helps students in ten counties prepare to succeed in education and training beyond high school. “GEAR UP” stands for “Gaining Early Awareness and Readiness for Undergraduate Programs,” and the program’s goal is to help more students pursue their dreams of earning a college diploma or skillset certificate.
West Virginia GEAR UP is managed by the West Virginia Higher Education Policy Commission (Commission), in collaboration with the West Virginia Community and Technical College System, the West Virginia Department of Education, the West Virginia Department of Education and the Arts and many other community partners.
The GEAR UP program operates on seven-year cycles. The Commission is administering its second consecutive GEAR UP grant, which began in 2014 and will conclude in 2021.
This presentation provides an introduction to the purpose and administration of the 2014-2021 project and is intended for project personnel working in districts and schools served by the West Virginia GEAR UP program.
Co-authors/presenters: Melissa Gattuso, Dr. Adam S. Green, Jason Luyster, Elizabeth Manuel, Heather McChesney and Scott McDonie.
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
There are definitions for many E-commerce related terms.
There are some basic HTML codes with explanations and examples. This project also contains a basic structure of a website, application form and to form tables on a website.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Running head NETWORK SECURITY RESEARCH PAPER 1NETWORK SECURITY.docxjeanettehully
Running head: NETWORK SECURITY RESEARCH PAPER 1
NETWORK SECURITY2
· Marginal draft 1. There is significant work required in future drafts and your final capstone paper.
· While you used the CTU APA template, there were a number of formatting errors
· Don’t use fully justified text. Text should be left justified.
· Incorrect use of headings throughout the paper
· Move your research questions to the introduction.
· The organization and flow of your paper makes it difficult to follow. Make sure you correctly use headings to separate the major points of your paper and the sections logically flow from one to the next.
· I got confused separating the current situation from your research and analysis.
· Be clear separating opinion from facts. Include in-text citations to support definitions, and facts from your references.
· You must provide more introduction, content, and explanation of tools, concepts, and approaches. Be organized and deliberate on the information making sure it logically answers your research questions.
· There are a number of sections that aren’t required and distract from your paper (e.g., proposed solutions, descriptions of future work).
· Your writing, grammar, word choice, and sentence structure need improvement. Often, it is difficult to understand your meaning. I recommend you work with the CTU tutor to improve your writing. They can also help with organization and flow.
· Work to avoid overusing adjectives (e.g., very, great, crucial, highest).
· Minimize use of ‘this’, replace with explicit term meant.
· Solid job on your reference page formatting.
· Please see detailed comments embedded in the paper.
Item
Points
Awarded
Report Template Preparation
10
8
Sections of the Body
15
11
Outline
10
9
References
5
5
Editing
10
6
Late Penalty
-7
Total
50
32
COMPUTER SCIENCE CAP STONE PAPERComment by Keith A Hartley: This should be the title of your paper’s topic.
Student’s Name : Ritesh Parepally
Colorado Technical University
Abstract
Comment by Keith A Hartley: Recommend you remove all these extra spaces and use the “page break” command to force a new page.
Comment by Keith A Hartley: Remove all extra spaces.
Contents
NETWORK SECURITY OF ONLINE E COMMERCE WEB SITES USING GENETIC ALGORITHM AND IMPROVING THE FRAMEWORK3
Introduction3
Problem description3
Current situation4
Use of anti-malware and antivirus8
Securing the website through the use of SSL certificates8
Additional research I will do9
Proposed
Solution
10
Project scope11
Importance of capstone project11
Conclusion.…………………………………………………………………………12
References………………………………………………………………………………..14
NETWORK SECURITY OF ONLINE E COMMERCE WEB SITES USING GENETIC ALGORITHM AND IMPROVING THE FRAMEWORK Comment by Keith A Hartley: This should use the ‘normal’ text style and not be in all caps.
Introduction
This is a research pap ...
SearchLove Boston 2019 - Will Critchlow - SEO + CRO: When ‘What’s Good for Us...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
6 digital marketing trends driving credit union growth dialogue theoryDialogue Theory
There are more challenges than ever facing credit union marketers focused on gaining new members, increasing services-per-household, and driving personal and business loan growth - including challenges from digital-only banks and an increasingly complex marketing landscape.
This presentation is a summary of some of the forces impacting credit unions, and ideas for how credit unions can continue to compete for mindshare, grow, and best serve their members.
We decided to remove (almost) all forms from our website and to ungate our content. This presentation provides insights into our lead generation process and why we decided to make a drastic change to it.
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg
This is a subset of the slides I showed during my talk at Design for Persuasion in Brussels on Oct 1 2009.
For more on ideas in these slides (including the slides I cut out of this version), see www.bjfogg.com and www.behaviormodel.org
10 Million In 10 Weeks -- What Stanford Learned Building Facebook AppsBJ Fogg
Slides to share at GSP West in March 2008. We know these slides are not pretty. We did them in Google Docs as an experiment and didn't really polish the visuals.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
Web Credibility - BJ Fogg - Stanford University
1. What Makes a Website Credible? BJ Fogg, Ph.D. Persuasive Technology Lab Stanford University [email_address] This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/2.5/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
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5. Why does Web credibility matter? Few have studied this (publicly) Web has least credible info of any medium Web has most credible info of any medium Web sites are first customer contact point The Web is not going away Big money is at stake Web presence is vital for most companies Web-based info & services are common Web users can be naïve or lazy The practical bottom line: Those who can design for credibility gain a strategic advantage.
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36. Results -- Analysis of all comments Analyzed over 2600 comments and classified them Note that a comment could be classified in more than one category, such as a comment criticizing the visual design and doubting the accuracy of the information. Topic of Credibility Comment Incidence Design Look 46.1% Information Design/Structure 28.5% Information Focus 25.1% Company Motive 15.5% Usefulness of Information 14.8% Accuracy of Information 14.3% Name Recognition & Reputation 14.1% Advertising 13.8% Bias of Information 11.6% Tone of the Writing 9.0% Identity of Site Sponsor 8.8% Functionality of Site 8.6% Customer Service 6.4% Past Experience with Site 4.6% Information Clarity 3.7% Performance on a Test 3.6% Readability 3.6% Affiliations 3.4%
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39. A health website with high credibility “ Addresses important issues” “ Lack of marketing copy makes it more credible” “ Laid out in a very matter-of-fact manner” “ Very professional looking” “ Gov affiliation makes it credible” “ Site owners don’t have ulterior motives for presenting the information” “ The vocabulary seems to come from more of an expert” “ It looks like it’s intended for doctors and researchers, not for everyday consumers of medical services -- this boosts its credibility.” What people said
40. “ I tried to find information from this website, but had trouble” “ Lack of the sources for the info presented” “ Too many ads” “ Online greeting cards don’t seem very health-oriented” “ it seems like it is commercialized ” “ Pop-health look and feel, like one of those covers at the Safeway magazine rack.” “ Changing of url to thriveonline.oxygen.com makes me immediately think it’s a sham” “ A lite health site” What people said A health website with low credibility
41. Results -- Overall vs Health Sites Topic of Credibility Comment All Sites % Health Sites % Design Look 46.1 41.8 Information Design/Structure 28.5 28.3 Information Focus 25.1 33.0 Company Motive 15.5 17.8 Usefulness of Information 14.8 20.5 Accuracy of Information 14.3 18.7 Name Recognition & Reputation 14.1 10.9 Advertising 13.8 21.3 Bias of Information 11.6 14.8 Tone of the Writing 9.0 8.3 Identity of Site Sponsor 8.8 9.1 Functionality of Site 8.6 8.3 Customer Service 6.4 0.4 Past Experience with Site 4.6 2.1 Information Clarity 3.7 6.0 Performance on a Test 3.6 1.7 Readability 3.6 3.5 Affiliations 3.4 5.6
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48. The key to designing for credibility “ To increase the credibility impact of a website, find what elements your target audience interprets most favorably and make those elements most prominent.” Fogg’s Maxim for Credible Design