BJ Fogg's Behavior Model
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The document discusses Fogg's Behavior Model (B=MAT) which states that for a behavior to occur, there must be sufficient Motivation, Ability, and a Trigger present at the same time. Motivation includes core human motivators like sensation, anticipation, and social cohesion. Ability can be increased through training or simplicity. Triggers are about timing and include sparks, signals, and facilitators. The model provides a framework for understanding behavior and designing interventions to change behaviors.
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BJ Fogg's Behavior Model
- 1. b=mat Fogg’s Behavior Model Kristen Sunde Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 3. AKRASIA what we want to do what we do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 6. Dr. BJ Fogg Founder: Persuasive Technology Lab at Stanford Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 8. B=MAT Motivators Behavior = Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 9. B=MAT Motivators Behavior = Ability Triggers Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 10. B=MAT Motivators Behavior = Ability Triggers at same time Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 11. B=MAT NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO motivators Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 12. B=MAT NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO motivators Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 15. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 16. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 17. B=MAT MOTIVATORS Three core motivators central to the human experience. M Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 18. MOTIVATOR: SENSATION PLEASURE PAIN B=MATM Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 19. MOTIVATOR: ANTICIPATION HOPE FEAR B=MATM Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 20. MOTIVATOR: SOCIAL COHESION SOCIAL REJECTION SOCIAL ACCEPTANCE B=MATM Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 21. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 22. B=MAT ABILITY A To do something someone must be able to do it. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 24. B=MAT ABILITY A There are two ways to increase ability. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 26. TRAIN (hard path) Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 27. Increase ability.... B=MAT ABILITY A Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 28. Increase ability... by making a task easy to do. B=MAT ABILITY A Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 29. B=MAT ABILITY A Fogg’s Behavior Model Increase ability... by making a task easy to do. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 30. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Increase ability... by making a task easy to do. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 31. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 32. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 33. B=MAT ABILITY » SIMPLICITY A Fogg’s Behavior Model Simplicity is a function of the target user’s scarcist resource at the moment. Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft
- 34. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 35. B=MAT motivators NO MOTIVATION HIGH MOTIVATION abilityHARD TO DO EASY TO DO Triggers Succeed Here * *Triggers fail here TRIGGERS ARE ALL ABOUT TIMING Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 36. Spark B=MATT TRIGGER: SPARK low motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 37. Spark B=MATT TRIGGER: SPARK low motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 38. B=MATT TRIGGER: SIGNAL Signal high motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 39. B=MATT TRIGGER: SIGNAL Signal high motivation, easy to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 40. B=MATT TRIGGER: FACILITATOR Facilitator high motivation, hard to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 41. B=MATT TRIGGER: FACILITATOR Facilitator high motivation, hard to do Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft Fogg’s Behavior Model
- 44. DIVE DEEPER: BehaviorGrid.org BehaviorWizard.org Learn how b=mat is used to examine 15 ways that behavior can change at: Fogg’s Behavior Model Source:http://www.behaviormodel.org/PresentedbyKristenSunde:11/26/14atTradecraft