Social network based astrology consultation ( through skype/ google hangout / Facebook/ whatsapp) for busy people who do not get time to meet an astrologer connectivity to a few major cities with 5 to 10 lakhs or above population and high internet penetration The medium we use will be English. astrology is one of the fastest growing industries in India with cash flows of more than Rs.40000 crore

1. WEB BASED ASTROLOGY
CONSULTATION
BUSINESS PLAN PROJECT
AJAL JOSE AKKARA WEB 52

2. ASTROLOGY: AN INTRO

3. THE BUSINESS CONCEPT
• SOCIAL NETWORK BASED ASTROLOGY CONSULTATION ( THROUGH SKYPE/
GOOGLE HANGOUT / FACEBOOK/ WHATSAPP) FOR BUSY PEOPLE WHO DO NOT
GET TIME TO MEET AN ASTROLOGER
• CONNECTIVITY TO A FEW MAJOR CITIES WITH 5 TO 10 LAKHS OR ABOVE
POPULATION AND HIGH INTERNET PENETRATION
• THE MEDIUM WE USE WILL BE ENGLISH.

4. INDUSTRY
• ACCORDING TO TIMES OF INDIA DATED FEBRUARY 3, 2011
(HTTP://TIMESOFINDIA.INDIATIMES.COM/INDIA/ASTROLOGY-IS-A-SCIENCE-BOMBAY-
HC/ARTICLESHOW/7418795.CMS), BOMBAY HIGH COURT DISMISSED A PIL FILED BY JANHITH
MANCH AND DECLARED THAT ASTROLOGY IS A SCIENCE.
• ASTROLOGY WAS MENTIONED IN VEDAS AND PURANAS THAT DATES BACK TO AROUND 5000
BC.
• AS PER AN ARTICLE BY SOMA WADHWA IN THE OUTLOOK IN 2004, ASTROLOGY IS ONE OF
THE FASTEST GROWING INDUSTRIES IN INDIA WITH CASH FLOWS OF MORE THAN RS.40000
CRORE
• STEADILY GROWING MARKET. INR 45000 TO 50000 CRORE CASH FLOW IN 2015
• METHODOLOGY OF APPROACH DIFFERENT FROM ASTROLOGER TO ASTROLOGER- PURE
ASTROLOGY TO NADI JYOTHISHA TO PALMISTRY TO PRASHNA
• CLIENTS OF ALL AGE GROUPS
• SOFTWARE PACKEGES DEVELOPED – JAGANNATH HORA, SOULMATE, LIFE SIGN , START

5. BUSINESS
• VISION
• TO HELP OUR CLIENTS KNOW THEIR FUTURE AND MILESTONES IN THEIR LIFE
• TO BE THE BEST FIRM IN THE ASTROLOGY BUSINESS WITH ACCURATE , TIMELY AND
CUSTOMIZED PREDICTIONS.
• EARN A REPUTATION AS A GOOD ASTROLOGY FIRM WITH A CONCRETE CLIENT BASE
• MISSION
• MEGASTAR ASTRO CENTRE IS DEDICATED TO PROVIDE HIGH –QUALITY, ACCURATE AND
CUSTOMIZED ASTROLOGICAL READINGS TO CLIENTS THAT HELP THEM MEET THEIR CAREER
GOALS , AND BUILD A BETTER AND HAPPIER FAMILY LIFE. WE WILL WORK TO UNDERSTAND
THEIR NEEDS AND REQUIREMENTS AND TAILOR OUR SERVICES ACCORDINGLY, FOLLOW UP
ON THE QUALITY OF OUR SERVICES AND PROVIDE SOLUTIONS WHEN AND WHERE
REQUIRED. FOR MOST PEOPLE ACROSS THE WORLD FORTUNE TELLING HAS BECOME
SCEPTICAL , OUR MISSION IS TO SPREAD AN AWARENESS LIKE HOW YOGA HAS BECOME.
HENCE WE WILL TAKE OUR FEES ONLY IF THE CLIENT IS HAPPY. OUR MOTIVE IS TO GIVE
CLEAR ANSWERS TO QUERIES AND ALSO NOT TO DE-MOTIVATE OUR CLIENTS. AMBIGUOUS
ANSWERS WILL NOT BE GIVEN .

6. BUSINESS (CONTD……)
• THIS BUSINESS IS SERVICE ORIENTED
• HEAVY INVESTMENT ON HUMAN CAPITAL
• USE THE PLATFORM OF SKYPE / GOOGLE HANGOUT/ FACEBOOK / WHATSAPP TO
CONNECT WITH THE CLIENTS. THE ASTROLOGER AT INDIAN SIDE USUALLY ASKS
FOR SOME DATA LIKE DATE OF BIRTH, TIME OF BIRTH , PLACE OF BIRTH
BEFOREHAND BY E-MAIL AND ANALYZES THE HOROSCOPE BEFORE ONLINE VIDEO
CONNECTION IS ESTABLISHED. IF THE CLIENT WANTS A PALM READING ALSO, THE
PHOTO OF HIS PALM ALSO IS NEEDED.
• ON ESTABLISHING THE VIDEO CALL, HE EXPLAINS HIS OBSERVATIONS ON THE
HOROSCOPE AND ITS VARIOUS ASPECTS TO THE CLIENT AND GIVES HIM /HER
SOME TIME TO CLARIFY DOUBTS. THE INTERPRETER TRANSLATES AND MEDIATES.
• WE CAN EITHER ARRANGE THE INTERPRETER AND THE CLIENT IN ONE ROOM OR
HAVE A CONFERENCE CALL. FACEBOOK AND WHATSAPP CANNOT MAKE
CONFERENCE CALLS. IF THE TRANSLATOR AND THE CLIENT ARE IN DIFFERENT
PLACES SKYPE OR HANGOUT ARE TO BE USED.

7. BUSINESS (CONTD……)
• THE FIRM WILL BE LOCATED IN KAKKANAD, A SUBURB OF KOCHI.
• WE PLAN TO RENT A SMALL VILLA, ONE WITH TWO BEDROOMS. SINCE THE BUSINESS IS
CONDUCTED ONLINE ONLY, THE LOCATION NEED NOT BE PRIME AND HENCE WE CAN SAVE
ON THE RENT .
• THE SPACE SHOULD BE ENOUGH TO ACCOMMODATE 6 / 7 PEOPLE AND AN EQUAL NO OF
CHAIRS , TABLES AND LAPTOPS/DESKTOPS.HIGH SPEED INTERNET CONNECTION
PREFERABLY OPTICAL FIBRE CONNECTIVITY WILL BE PROVIDED.
• THE STAFF INCLUDE 2 ASTROLOGERS, A SECRETARY FOR KEEPING TRACK OF
APPOINTMENTS AND A PEON FOR MENIAL JOBS FOR THE FIRST YEAR.
• WE PLAN TO HIRE ONE ASTROLOGER PER YEAR .
• THE REMAINING SPACE WILL BE UTILIZED WHEN WE START THE CLASSES. WE PLAN TO
START THE CLASSES FROM THE SECOND YEAR.
• WE WILL HIRE ONE MORE VILLA WITH 3 BEDROOMS FOR PROVIDING ACCOMMODATION FOR
THE STUDENTS.
• WE ALSO PLAN TO PROVIDE BIRTH STONES BASED ON A PERSON’S HOROSCOPE AND
AMULETS FOR THEIR SPECIFIC PROBLEMS

8. MARKET ANALYSIS & MARKETING PLAN
• SWOT ANALYSIS
• 1.STRENGTHS
• 1.WE EMPLOY ASTROLOGERS WHO HAVE QUALITY THAT MEETS COMPANY STANDARDS , FOR THIS A VERY
TOUGH TRAINING TESTING METHOD WOULD BE USED.
• 2.WE HAVE THE FIRST-COMER ADVANTAGE IN THE FIELD
• 2.WEAKNESSES
• 1.THE BUSINESS IS SOLELY BASED ON HUMAN CAPITAL. HENCE IF A COMPETENT PERSON CANNOT BE FOUND,
WE WILL HAVE TO KEEP THE SLOT VACANT RATHER THAN POSTING A MEDIOCRE PERSON.
• 2.INDIVIDUAL EXPERTISE ONLY CAN BE UTILIZED AND THIS CANNOT BE CAPTURED EASILY ON SOFTWARE
• 3.OPPORTUNITIES
• 1.STOCK MARKET /TRADING ANALYSIS
• 2.PROPERTY ANALYSIS
• 3. CAREER SELECTION
• 4.THREATS
• 1.MANY NEW ONLINE ASTROLOGY CENTRES MANAGED BY SINGLE ASTROLOGERS ARE COMING UP IN INDIA
• 2. ONLINE ASTROLOGY CENTRES ALREADY IN PRACTICE IN THE WESTERN COUNTRIES .

9. PESTEL ANALYSIS
Political Political instability, if exists, can help the business positively .
In stable political situations, it has no impact
Economical Downward economy has a positive impact . People who has
their bad times/ businesses turn to astrologers more for help
and advice
Social The more socially elite people consult astrologers more
Technological In technologically advanced countries, more people has
access to internet and hence the beneficial to this business
Ecological No Impact
Legal No legal framework that bans astrologers from practicing.
Hence no impact.

10. 7 P’S OF MARKETING

11. PROMOTION
• WE PLAN FOR A WORD-OF-MOUTH PUBLICITY UNTIL A CLIENT BASE IS FORMED.
• SMALL ADVERTISEMENTS IN INTERNATIONAL MAGAZINES WILL BE GIVEN.
• WE WILL ALSO UTILIZE SOCIAL MEDIA (FACEBOOK,TWITTER , YOUTUBE ETC) FOR
ADVERTISING.
• WE WILL UPLOAD VIDEOS ON YOUTUBE GIVING DETAILS , LIKE WHAT IS
ASTROLOGY , WHAT CAN YOU EXPECT , AND OTHER SUCH ASPECTS.
• THE INTERPRETER WILL GIVE WORD-OF-MOUTH PUBLICITY AT HIS/ HER
HOMETOWN THROUGH HIS/HER FRIENDS AND FAMILY MEMBERS. WE TRY TO BUILD
UP A LOYAL CLIENT BASE INITIALLY.
• WE CAN ALSO USE THE HELP OF THE ASTROLOGERS WE HAVE RECRUITED. THEY
TOO CAN PITCH IN AND SPREAD A WORD TO THEIR EXISTING CLIENTS WHO IN
TURN CAN TALK TO THEIR FRIENDS AND RELATIVES ABROAD.
• SECOND STEP IS TO DISTRIBUTE FLIERS AND BROCHURES IN MELAS AND
EXHIBITIONS WITH THE NAMES AND DETAILS OF OUR INTERPRETERS THROUGH
WHOM WE COULD BE CONTACTED.
• COLOURFUL BROCHURES WITH TESTIMONIALS FROM OTHER CLIENTS NEED TO BE

12. DESIGN AND DEVELOPMENT
• COMPACT AND ACCURATE ASTROLOGY CONSULTATION WITH SOLUTIONS TO THE CLIENTS’
PROBLEMS.
• WE USE THE BEST ASTROLOGERS IN THE FIELD AND LATEST SOFTWARE .
• WE CAN GIVE 4 ONE TO ONE AND HALF HOUR CONSULTATIONS PER DAY PER ASTROLOGER WITH A
FEE OF RS.6000/-.
• WE PROVIDE BIRTHSTONES AND AMULETS
• AS A FUTURE PLAN WE CAN GIVE AN INTEGRATED TWO-MONTH COURSE ON ASTROLOGY,
PALMISTRY, REIKI , YOGA AND VAASTHU WITH MAIN FOCUS ON ASTROLOGY FOR FOREIGN
NATIONALS ONLY.
• ONLY 5 STUDENTS PER YEAR AT A RATE OF ONE LAKH FIFTY THOUSAND PER COURSE.
• PROVIDE THEM WITH AN EXTENSIVE EXPOSURE TO ASTROLOGY. AFTER THE COURSE, THE ATTENDEES
WILL BE FULLY EQUIPPED TO PRACTICE ASTROLOGY .
• ATTENDEES WILL BE PROVIDED ACCOMMODATION AND FOOD DURING THE COURSE
• WE CAN CARRY OUR NAME AND AFFILIATION IN FOREIGN COUNTRIES THROUGH OUR STUDENTS .
• WE CAN ALSO ORGANIZE PROGRAMS AT TOURIST LOCATIONS AND YOGA AND AYURVEDIC
TREATMENT CENTRES SPECIALIZED FOR HEALTH TOURISM. WE CAN DISTRIBUTE FLYERS AT
HOTELS, RESTAURANTS AND RESORTS.
• WE WILL SEND DIRECT MAILS TO LARGE COMPANIES. MANY COMPANIES / INDUSTRIES CONSULT
ASTROLOGERS ON A NEW PRODUCT LAUNCH OR EXPANSION PLANS. WE CAN PROVIDE THEM

13. DESIGN AND DEVELOPMENT (CONTD…)
• THE FIRM WILL BE REGISTERED AS A PROPRIETORSHIP IN THE MAIN
ASTROLOGER’S NAME. (HE WILL BE THE SOLE PROPRIETOR.)
• MANAGED BY A PERSON WHO IS WELL KNOWN AS AN ASTROLOGER AND ONE
ASTROLOGER WORK UNDER HIM.
• A PART-TIME FINANCE MANAGER , AN OFFICE ASSISTANT FOR TAKING
PRINTOUTS, KEEPING TRACK OF CONSULTATIONS ETC AND A PEON FOR
MENIAL JOBS .
• WHEN THE CLASSES START WE WILL HIRE TEACHERS FOR YOGA, REIKI AND
VAASTHU ON CONTRACT BASIS.

14. OPERATION AND MANAGEMENT
• TWO LAPTOPS (EACH COSTING APPROXIMATELY 15,000/- ) WITH BUILT IN WEBCAM
AND SPEAKERS AND ONE PRELOADED WITH ASTROLOGICAL SOFTWARE PER
ASTROLOGER.
• A HIGH SPEED INTERNET CONNECTION, PREFERABLY AN OPTICAL FIBRE
CONNECTIVITY . FOR OF CONNECTION, THE INSTALLATION CHARGE AND
PURCHASE OF MODEM WILL COME TO AROUND INR ONE LAKH AND MONTHLY
RENTAL CHARGES WILL ALSO BE INR ONE LAKH.
• CONSULTATIONS ON PRIOR APPOINTMENTS ONLY.
• WE WILL GIVE ADVERTISEMENTS IN THE SOCIAL MEDIA NETWORKS AND POPULAR
INTERNATIONAL MAGAZINES FOR RECRUITING THE INTERPRETER.
• THE MAIN JOB OF THE INTERPRETER WILL BE TO DO THE ADVERTISING AND SCHEDULING OF
CONSULTATIONS ABROAD .HE/SHE , AFTER CONFIRMING CONVENIENT TIMES OF BOTH THE
ASTROLOGER AND CLIENT, WILL FIX A TIME.
• HE/SHE WILL ALSO COLLECT THE BASIC DETAILS LIKE DATE, TIME AND PLACE OF BIRTH FROM
THE CLIENT AND SEND IT TO THE ASTROLOGER THE DAY BEFORE ITSELF.
• THE ASTROLOGER WILL LOOK INTO HIS HOROSCOPE. WHEN THE CLIENT IS ONLINE ALONG
WITH THE INTERPRETER, THE ASTROLOGER WILL EXPLAIN TO HIM/HER THE FINDINGS AND
SUMMARY OF HIS HOROSCOPE FOR THE FIRST HALF-AN-HOUR. THEN THE CLIENT CAN ASK
DOUBTS AND SPECIFIC INFORMATION HE NEEDS.

15. OPERATION AND MANAGEMENT (CONTD…)
• INITIALLY WE ARE AIMING TO GIVE CONNECTIVITY TO A FEW MAJOR CITIES
WITH 5 TO 10 LAKHS OR ABOVE POPULATION AND HIGH INTERNET
PENETRATION.
• IF THE CLIENT NEEDS GEMSTONES, HE HAS TO GIVE THE 50% OF THE PRICE
ON ORDERING.
• WORN AS RINGS ON SPECIFIC FINGERS INSTRUCTED BY THE ASTROLOGER.
• WE WILL SET IT IN SILVER/ BRONZE/ ANY OTHER METAL HE DESIRES AND SENDS IT
TO HIM VIA PROFESSIONAL COURIER SERVICES AS CASH-ON-DELIVERY .
• PRICES OF GEMSTONES VARY DEPENDING ON THE QUALITY, COLOUR AND SIZE.
• WE BUY BEST QUALITY GEMSTONES FROM JAIPUR AS THE CLIENTS ORDER IT. THE
WHOLE PROCESS OF BUYING, SETTING AS A RING AND SHIPPING WILL TAKE
AROUND 25 DAYS.
• AN ASTROLOGER CAN DO 4 CONSULTATIONS PER DAY. FOR THE FIRST YEAR
WE ARE HIRING ONLY ONE ASTROLOGER AND INTERPRETER AND

16. OPERATION AND MANAGEMENT (CONTD…)
• FROM THE SECOND YEAR ,TWO MONTHS WILL BE UTILIZED FOR ARRANGING
CLASSES FOR FOREIGN STUDENTS.
• ONLY 5 STUDENTS WILL BE ACCEPTED PER YEAR FOR A FEE OF INR 1.5 LACS
.FOOD AND ACCOMMODATION WILL BE PROVIDED.WE PLAN TO RENT A 3-
BEDROOM VILLA FOR THAT PURPOSE.
• ALSO SERVE AS A MARKETING STRATEGY IN THE LONG RUN BECAUSE WE CAN
CARRY OUR NAME AND AFFILIATION IN FOREIGN COUNTRIES THROUGH OUR
STUDENTS.
• THE ATTENDEES, WHILE PRACTICING AT THEIR HOMETOWNS WILL NEED TO BUY
STONES THROUGH US ONLY - A SUBSTANTIAL SECONDARY REVENUE SOURCE IN
THE LONG RUN.

17. FINANCE PLAN
• FINANCE PLAN IN EXCEL

18. RISKS AND CONTINGENCY PLAN

19. HUMAN RESOURCES
• RECRUITMENT
• BASED ON EXPERIENCE AND KNOWLEDGE
• TRAINING WILL BE PROVIDED ON ETIQUETTE AND COMMUNICATIVE ENGLISH
• SALARY INR 120000/- P.M
• PF WILL BE PROVIDED
• A PART-TIME FINANCE MANAGER, A SECRETARY AND A PEON
• PART TIME YOGA, REIKI AND VAASTHU TEACHERS FOR TAKING CLASSES FROM THE SECOND YEAR
ONWARDS
• INTERPRETERS WILL BE RECRUITED BY GIVING ADVERTISEMENTS IN INTERNATIONAL MAGAZINES
AND ONLINE
• PERSONNEL
• MAIN ASTROLOGER AND ONE ASTROLOGER WORKING UNDER HIM
• INTERPRETERS

20. FUTURE EXPANSION PLANS
• AN ASTROLOGER WILL BE RECRUITED EVERY YEAR
• TWO MONTH ASTROLOGY CLASSES FOR 5 FOREIGNERS FROM SECOND YEAR
ONWARDS
• FOOD AND ACCOMMODATION WILL BE PROVIDED
• CLASSES ON VAASTHU, REIKI AND YOGA ALONG WITH ASTROLOGY.
• ATTENDEE CAN SELECT ANY TWO ELECTIVES APART FROM ASTROLOGY
• THE ATTENDEE WILL BE FULLY EQUIPPED TO PRACTICE ASTROLOGY AT HIS/HER
HOMETOWN

21. SUMMARY
• ASTROLOGY IN INDIA IS A VERY PROFITABLE BUSINESS – THERE ARE
ASTROLOGERS WHO EARN AS MUCH AS 18 MILLION A YEAR!
• WE ARE PROVIDING SOCIAL MEDIA BASED ASTROLOGY SERVICES .
• INFRASTRUCTURE USED IS LAPTOPS WITH WEBCAM AND HIGH SPEED
INTERNET
• MARKETING IS THROUGH WORD OF MOUTH/ SOCIAL MEDIA/ INTERNATIONAL
PRINT MEDIA
• WE PLAN TO GIVE ASTROLOGY CLASSES AS FUTURE PLAN