SERVICE MARKETING

1. INSTITUTE OF ENGINEERING AND TECHNOLOGY
KALABURAGI
DEPARTMENT OF MBA
PRESENTATION ON
SUBMITTED TO SUBMITTED BY
Prof. BASAVARAJ S M AMARESH I D

3. HISTORY
 Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL).
 Bharti Airtel is the largest cellular service provider in India ,with more than 261 million subscribers across 20
countries as of August 2012.

 Bharti Airtel was Founded in July 07, 1995 by Sunil Bharti Mittal.
 people Sunil Mittal ( Chairman ) & ( MD ) SANJAY KAPOOR ( CEO ) Delhi

4. SERVICES
1. Mobile- Prepaid - Postpaid (2G,3G,4G).
2. Home Phones – Fixed Line - Fixed Wireless
Phones
3. Broadband &Internet
4. Blackberry (2G,3G,4G).
5. Calling Cards
6. Wireless Internet – Data Card - USB Modem
7. Airtel Digital Tv (DTH).

5. SERVICE TO VARIOUS COUNTRY
MARKET
Currently it provides it services to
Nigeria, Burkina Faso, Chad, Congo
Brazzaville, Democratic Republic of
Congo etc.
Recently Airtel started its services to
South Africa and Cameroon

6. OBJECTIVES
 Enriching lives means putting the customer at
the heart of everything we do
 We will meet their needs based on our deep
understanding of their ambitions, wherever they
are
 By having this focus we will enrich our own lives
and those of our other key stakeholders