This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
How & Why You Should Spend On SEM if You're Winning at SEODigital Reach
Things are going great - your website is growing in organic traffic and you’re driving valuable conversions. Now, it’s time to invest in paid search.
Wait, what? Why jump to paid? Organic traffic is free!
The success of organic is telling you useful information about your website - mostly, that it’s a good answer for relevant queries. You can use that information to drive profitable paid traffic. Then, even more powerfully, you can create a synergistic feedback loop that will increase profitability for both disciplines.
If you want to turn your organic success into greater momentum, listen to our Head of Operations Andrew Seidman discuss how to transform your inbound traffic sources.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Combining Web Analytics and User ExperienceAndrew Janis
A presentation by Fred Beecher and Andrew Janis at MIMA Summit 2010 in Minneapolis. The presentation focuses on combining the quantitative power of web analytics with qualitative User Experience research to gain actionable insights about how people navigate websites.
How & Why You Should Spend On SEM if You're Winning at SEODigital Reach
Things are going great - your website is growing in organic traffic and you’re driving valuable conversions. Now, it’s time to invest in paid search.
Wait, what? Why jump to paid? Organic traffic is free!
The success of organic is telling you useful information about your website - mostly, that it’s a good answer for relevant queries. You can use that information to drive profitable paid traffic. Then, even more powerfully, you can create a synergistic feedback loop that will increase profitability for both disciplines.
If you want to turn your organic success into greater momentum, listen to our Head of Operations Andrew Seidman discuss how to transform your inbound traffic sources.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Combining Web Analytics and User ExperienceAndrew Janis
A presentation by Fred Beecher and Andrew Janis at MIMA Summit 2010 in Minneapolis. The presentation focuses on combining the quantitative power of web analytics with qualitative User Experience research to gain actionable insights about how people navigate websites.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Forecasting organic traffic can seem like a daunting task. However, collecting the right data and breaking it down into logical steps makes it far easier. This deck runs through my approach to forecasting, and of course a look at some of the 'must mention' caveats.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Published by Amir Jabbari, the document provides the reader with an introductory explanation of web analytics, the main skills needed to become a proficient web analyst, main terminology related to the field of web analytics, and how to interpret the metrics in a meaningful way.
"Why are we losing traffic?"
It's a common question and concern facing SEO professionals, marketers, business owners, and stakeholders.
And we all know Traffic = Customers = Revenue.
Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders.
Don’t worry. With the right tips, recovering lost organic traffic is easier than you might think.
Watch this webinar and learn how to:
- Uncover what's causing the most significant drops in your organic traffic.
- Assess what loss of traffic costs your company.
- Recover your lost traffic using a proven framework.
In this webinar, Wayne Cichanski, Vice President of Search & Site Experience at iQuanti, arms you with tips to help you diagnose traffic loss, discover what may have caused it, and determine how to address it.
You’ll also learn the steps to determine the revenue impact of a traffic loss and how to recoup those losses.
Almost all websites will experience a decline in traffic at some point.
It pays to be prepared.
Watch now to discover the simple steps that you can take to mitigate the damage associated with traffic loss and get back on track quickly.
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert
Workshop presented 6/14/2016 to digital practitioners at the Smithsonian Institution, Washington D.C. Workshop includes:
- Web Analytics Process
- GA Basics
- Exercise: “Solutions Gallery”
- Exercise: Segments
- Exercise: Custom Reports
- Demo: Goals
- Exercise: Dashboards
- New(ish) features
- Universal Analytics
- A few best practices
- A few ‘real world’ questions
Keeping Your Media Relations Well-Oiled - Kathryn Delia & Kayla Macke [Energy...Energy Digital Summit
This presentation was written by Kathryn Delia, Global Oil & Gas Marketing Director for Ernst and Young and Kayla Macke, External Relations for Trading and Supply at Shell Oil. The ladies were invited to present as was breakout speakers for the inaugural Energy Digital Summit in June 2014. The presented on the subject of keeping your media relations internally and externally "well-oiled" in the oil & gas industry. There was much discussion on the importance of keeping the media informed during a crisis by providing various media updates. They also shared best practices for using social media to share the news.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Forecasting organic traffic can seem like a daunting task. However, collecting the right data and breaking it down into logical steps makes it far easier. This deck runs through my approach to forecasting, and of course a look at some of the 'must mention' caveats.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Published by Amir Jabbari, the document provides the reader with an introductory explanation of web analytics, the main skills needed to become a proficient web analyst, main terminology related to the field of web analytics, and how to interpret the metrics in a meaningful way.
"Why are we losing traffic?"
It's a common question and concern facing SEO professionals, marketers, business owners, and stakeholders.
And we all know Traffic = Customers = Revenue.
Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders.
Don’t worry. With the right tips, recovering lost organic traffic is easier than you might think.
Watch this webinar and learn how to:
- Uncover what's causing the most significant drops in your organic traffic.
- Assess what loss of traffic costs your company.
- Recover your lost traffic using a proven framework.
In this webinar, Wayne Cichanski, Vice President of Search & Site Experience at iQuanti, arms you with tips to help you diagnose traffic loss, discover what may have caused it, and determine how to address it.
You’ll also learn the steps to determine the revenue impact of a traffic loss and how to recoup those losses.
Almost all websites will experience a decline in traffic at some point.
It pays to be prepared.
Watch now to discover the simple steps that you can take to mitigate the damage associated with traffic loss and get back on track quickly.
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert
Workshop presented 6/14/2016 to digital practitioners at the Smithsonian Institution, Washington D.C. Workshop includes:
- Web Analytics Process
- GA Basics
- Exercise: “Solutions Gallery”
- Exercise: Segments
- Exercise: Custom Reports
- Demo: Goals
- Exercise: Dashboards
- New(ish) features
- Universal Analytics
- A few best practices
- A few ‘real world’ questions
Keeping Your Media Relations Well-Oiled - Kathryn Delia & Kayla Macke [Energy...Energy Digital Summit
This presentation was written by Kathryn Delia, Global Oil & Gas Marketing Director for Ernst and Young and Kayla Macke, External Relations for Trading and Supply at Shell Oil. The ladies were invited to present as was breakout speakers for the inaugural Energy Digital Summit in June 2014. The presented on the subject of keeping your media relations internally and externally "well-oiled" in the oil & gas industry. There was much discussion on the importance of keeping the media informed during a crisis by providing various media updates. They also shared best practices for using social media to share the news.
Beyond Marketing: Leveraging Digital to Promote and Protect - Dan Webber [Ene...Energy Digital Summit
This presentation was written by Dan Webber, VP, Edelman Public Relations. Dan was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014.
Energy: New Media Strategies & The C-Suite - Jeff James [Energy Digital Summi...Energy Digital Summit
This presentation was written by Jeff James, from Signet Interactive. Jeff James was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Inspiration from the Future Present - Joel Tarver [Energy Digital Summit 2015]Energy Digital Summit
This presentation was written by Joel Tarver of Baker Hughes. Joel was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
Personal Branding: Career Management Strategies - Chris Westfall [Energy Digi...Energy Digital Summit
This presentation was written by Chris Westfall, US National Elevator Pitch Champion. Chris was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Brands and Identity: The Power of StoryTelling - Scott Stone [Energy Digital ...Energy Digital Summit
This presentation was written by Scott Stone, Director, Brand, Digital & Social at ConocoPhillips. Scott was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Modern Marketing in Oil & Gas - Jason Rushforth [Oracle Marketing Cloud]Energy Digital Summit
This presentation was written by Jason Rushforth, VP President, Industry Solutions & Compliance Challenges. Jason was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Communicating in Constellations - Steve Rubel [Energy Digital Summit 2015]Energy Digital Summit
This presentation was written by Steve Rubel, Chief Content Strategist at Edelman. Steve was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Blurred Lines: Finding Clarity with Your Audience In the Fight for Time Atten...Energy Digital Summit
This presentation was written by Michael Pranikoff, Global Director of Emerging Media at PR Newswire. Michael was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
This presentation was written by Stacy Martinet, CMO of Mashable. Stacy was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Innovation = Invention + Exploitation - MaryAnne Maldonado [Energy Digital Su...Energy Digital Summit
This presentation was written by MaryAnne Maldonado, VP of Houston Technology Center. MaryAnn was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
The Business of Marketing - Maria Carballosa [Energy Digital Summit 2015]Energy Digital Summit
This presentation was written by Maria Carballo, CMO of DrillingInfo. Maria was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Listening to, Engaging with and Caring for Customers with Social Storytelling...Energy Digital Summit
This presentation was written by Adam Brown with Salesforce.com. Adam was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Why Being on the Forefront is Vital For Industry Associations - Ben Broussard...Energy Digital Summit
This presentation was written by Ben Broussard, Director of Marketing & Development for the Louisiana Oil & Gas Association. Ben was invited to present as a breakout speaker for the inaugural Energy Digital Summit in January 2015.
The Big Bang: Revolution or Evolution? - Scott Berg [ Energy Digital Summit 2...Energy Digital Summit
This presentation was written by Scott Berg, formerly of IHS. Scott was invited to present as a keynote speaker for the inaugural Energy Digital Summit in January 2015.
Content Creation in Social Media - Kelley Brown [Energy Digital Summit 2014]Energy Digital Summit
This presentation was written by Kelley Brown, Director of Social Media, BP America. Kelley was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014.
The Value of Building Social Communities - Maria Amezaga [Energy Digital Summ...Energy Digital Summit
This presentation was written b Maria Amezaga, Global Social Strategy Manager at Shell. Maria was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. Find out why Shell was one of the fastest growing companies with a large loyal social media following.
Wearables and Technology: A Mobile Panel Moderated by Deven Nongbri - Energy ...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Susan Farrell, Captavi
Kelsey Ruger, Cogmine
Juston Western, Cogmine
Joel Tarver, Baker Hughes
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Why Visual Content is Key for Oil & Gas Communications - Bill Roth [Energy Di...Energy Digital Summit
This presentation was written by Bill Roth of Energy Takeout. Bill Roth was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
The Changing Face of Business: What It Means for Energy - Jessica Pointer [En...Energy Digital Summit
This presentation was written by Jessica Pointer, Public Relations Professional. Jessica Pointer was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of the convergence of public relations and social media.
Developing Grassroots Campaigns to Build Your Social Presence - Mary Leschper...Energy Digital Summit
This presentation was written by Mary Leschper, Social Media Analyst at the American Petroleum Institute. Mary was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of grassroots marketing and social media.
Integrated Social and Digital Communications: A Practical Application - Dr. K...Energy Digital Summit
This presentation was written by Dr. Konstanze Alex-Brown, Global Communications, Social Media Strategy at Dell Corporation. Dr. Brown was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of marriage of social media, digital communications and building community in Energy & Technology.
A New Brand Day: Your brand and America's Energy Boom - Dr. David Kippen [Ene...Energy Digital Summit
This presentation was written by Dr. David Kippen, CEO of Evivva Brands. Dr. Kippen was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. He presented on the topics of branding and storytelling in the Energy sector.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David Underwood [Energy Digital Summit 2015]
1. Measuring What Really
Matters: Search Marketing
Metrics & Tracking Tips
TopSpot Internet Marketing
David Underwood - President
2. { Topics for Today}
1. The Search Landscape Today
2. SEO vs. Paid Search or SEO and Paid Search
3. Analytics Today – Measuring what really matters
4. Post Conversion Behavior – Beyond the click
5. Life Time Value of a Customer
6. { SEO and Paid Search}
How many of you have had this debate?
How many of you feel that you can stop doing paid search
once your organic traffic increases?
7. { SEO and Paid Search}
REASON #1
Keyword research & Not Provided
Utilizing the flexibility of keyword testing with paid search can
guide your SEO focus. Find out which keywords deliver the most
qualified visitors that lead to conversions. This will help avoid
misguided SEO strategy.
8. { SEO and Paid Search}
REASON #2
Alternative Search Phrases
It is difficult to “optimize” your site for every potential quality
search phrase. By utilizing ppc and SEO as compliments of each
other you are able to cover more of the search results for
important searches.
Interesting Fact – 100 Billion Searches done each month on
Google (15% per day – 500 million are first time searches)
9. { SEO and Paid Search}
REASON #2
Alternative Search Phrases
Size
Material
Application
Requirement
Type
10. { SEO and Paid Search}
REASON #3
Landing Page & Content Improvement
Evaluating your paid search program “quality score”, you will be
able to use that information to improve your SEO strategy.
Vice versa, SEO can help improve content and relevancy on
pages thus improving the performance of you PPC campaign.
11. { SEO and Paid Search}
REASON #4
Online Attribution – understanding user search behaviors
For years companies have always given any credit for a
conversion to the “last click”. This is not at all what is really
happening. Users are utilizing multiple devices, searches,
sources, and paths to ultimately make a decision.
We will cover more on attribution in a bit
15. {Analytics Strategies}
Internal Site Search
How many of you have internal site search on your site?
How many of you look at site search data in your analytics?
How many of you do anything with this data?
18. {Analytics Strategies}
Internal Site Search
Path
Content >
Site Search>
Search Terms
Example:
Testimonials was
number one
searched term in
Site Search
24. {Analytics Strategies}
Internal Site Search
• Monthly Site Search Usage Decreased by 52%
• More People Were Using the Filter Finder vs. Site
Search
So What! Where’s the Business Impact?
25. {Analytics Strategies}
Internal Site Search
Ecommerce Conversion Rate is Up 6.84%
Transactions Are Up 12.17%
Revenue is Up 19.52%
Average Order Value is Up 6.55%
26. {Analytics Strategies}
Internal Site Search
Tips & Takeaways
• How we search for companies online often differs from how we search their sites.
• Utilize Google Analytics (or other tracking) to learn what users are looking for.
• Type in these important terms to see how your site responds.
• Use data to guide your content strategy (do you need new pages or information)
• Data can guide your Business Strategy (ex. Food Grade Urethane)
32. Google Analytics Report
Conversions
² Top Conversion Paths
{Analytics Strategies}
Multichannel Attribution
33. User Behavior Examples
02/18/2013 3 p.m. cpc (how to adjust raised floors)
Virginia mason medical center
02/22/2013 12 p.m. organic (how to fix raised floor)
Virginia mason medical center
03/04/2013 1 p.m. cpc (how to adjust raised floors)
Virginia mason medical center
03/04/2013 2 p.m. cpc (data center raised floor)
Virginia mason medical center
Online Form
{Analytics Strategies}
Multichannel Attribution
35. We utilize a tool to watch companies visiting sites to evaluate
user behavior
• Set up “triggers” to email your sales team when a particular company
visits your site. (Particular pages, return visitor)
• Utilize this information to “target” companies who have shown interest
in your business
• Provide the information they may be interested in by watching their
patterns. (Products, Services, Data Sheet, Drawings, etc.)
• Think of it as Caller ID for your website
• Probably more of a business development tool.
{Analytics Strategies}
Visitor View (Business Development)
36. • Receive an email alert that
“United Rentals” visited
our site and the pages
viewed.
Can Set alerts based on:
• Pages viewed
• Keywords
• Location
• Company Name
• Industry
{Analytics Strategies}
Visitor View (Business Development)
39. Not All Conversions are created equal
{Analytics Strategies}
Conversion Quality
40. Most Analytics tools will just show that a conversion occurred regardless
of the quality or value.
It is important to evaluate the quality of the conversions by reviewing the
context of leads or phone calls.
{Analytics Strategies}
Conversion Quality
41. Example of Google Analytics
{Analytics Strategies}
Conversion Quality
42. Not all Conversions are Created Equal
{Analytics Strategies}
Conversion Quality
43. Key Takeaways
• A bad lead can be worse than no lead at all.
• Most analytics tools just show that a conversion (or goal was met)
occurred.
• Can cause a disconnect between marketing & sales.
• Evaluating the context of your leads can help you truly determine the
actual cost per opportunity.
{Analytics Strategies}
Conversion Quality
45. A well designed
landing page can
provide all of the
information that the
user may need and
can encourage
phone calls.
A unique phone # will
appear when a user
visits from different
sources
{Analytics Strategies}
Call Tracking
51. • Your internet marketing is one piece of the puzzle….what happens post
conversion?
• The company holds responsibility on how they are handling the inquiries or
phone calls.
• The site’s conversion rate may be a lot better than the company’s conversion
rate.
• How fast are you responding to online inquiries? Ex. of email submission
• How are you handling the phone calls on your end? This is a crucial and this
can have a major impact on ROI.
{Post Conversion Behavior}
52. Out of 26 phone calls, there were 16 hang-ups….what happened?
21 out of the 26 callers reached a voicemail.
{Post Conversion Behavior}
53. Any call less than 1:07 was a hang-up. That was how long it
takes to allow visitor to leave a voicemail.
{Post Conversion Behavior}
54. Procter and Gamble called 3 times. 2 of the calls ended with
them hanging up on the automated system.
{Post Conversion Behavior}
55. One company removed the operator option from the automated
system without thinking about the user experience.
Result – 220 phone calls in 6 weeks that lasted less than 59 seconds
(impossible for a conversion to occur)
Solution – we convinced them to add an operator option
150% increase in call duration
53 second increase in average length of call
{Post Conversion Behavior}
57. Lifetime Value of a Client
Source -Lifetime Value of a Customer – Justin Cutroni – Analytics Advocate @ Google,
Phil Mui – Chief Product Engineer Officer at Acxiom
Quick Question?
Which of these displays better results?
A
B
$10,000
$10,000
100 Visits
50 Visits
25 conversions
12 conversions
58. Lifetime Value of a Client
Source -Lifetime Value of a Customer – Justin Cutroni – Analytics Advocate @ Google,
Phil Mui – Chief Product Engineer Officer at Acxiom
Quick Question?
Which of these displays better results?
A
B
$10,000
$10,000
100 Visits
50 Visits
25 conversions
12 conversions
Determining your customer value is key in measuring the
effectiveness of you search marketing
60. {Lifetime Value of a Client}
The best way to maximize your ROI is to cut your
acquisition costs
61. Lifetime Value of a Client
Source -Lifetime Value of a Customer – Justin Cutroni – Analytics Advocate @ Google,
Phil Mui – Chief Product Engineer Officer at Acxiom
Companies need to start Evaluating the true Value of a Customer
CPC
Visits
Page views
Conversions
Customer
Value
62. Lifetime Value of a Client
Source -Lifetime Value of a Customer – Justin Cutroni – Analytics Advocate @ Google,
Phil Mui – Chief Product Engineer Officer at Acxiom
Tips & Takeaways
• Identify what makes your ideal customer (Ideal Customer DNA) –
what they buy and complementary products/services, frequency,
what types of information they need.
• Don’t focus only on improving your website conversion rate.
• Think about marriages (not one night stands), especially with B2B.
Repeat customers is your main source of profit.
63. Lifetime Value of a Client
A Simplified Summary and what does this really mean?
Maximize User Experience (Customer Experience)
Show up where and how they are Searching
Provide a Website that meets their needs and expectations
Use Analytics to evaluate their behaviors and needs.
Don’t forget Customer Service.