This document discusses analytics and marketing myths. It begins by listing common myths such as analytics only matters at the end or is too complicated. The document then discusses defining analytics as the measurement of customer actions and using it as a common language between teams. It presents the customer funnel and how tools can integrate to form a closed-loop system. Finally, it outlines a three step process for inbound marketing and sales using analytics: think, do, and review tactics and metrics at each stage of the funnel.
Nine ideas for marketing apps in a handy infographic.
Why marketing apps? Engage in a much more meaningful level than cookie-cutter websites and landing pages.
Nine ideas for marketing apps in a handy infographic.
Why marketing apps? Engage in a much more meaningful level than cookie-cutter websites and landing pages.
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
Predictive Lead Scoring - What's All The Buzz About? [SF Marketo User Group P...Mintigo1
Mark your calendars and plan to attend the San Francisco Marketo User Group meeting. Take the opportunity to share with, and learn from, Marketo users from various industries and experience levels. Reserve your seat today!
Topic: Predictive Scoring
We are pleased to have Tony Yang Director, Demand Generation with Mintigo as our speaker. Learn how they launched this program in their organization and how you can apply predictive scoring in your current lead generation program.
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
A guide to technology for marketers. Marketers today have a HUGE number of technology choices. This presentation spells out strategy and tactics for making marketing technology decisions.
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
Predictive Lead Scoring - What's All The Buzz About? [SF Marketo User Group P...Mintigo1
Mark your calendars and plan to attend the San Francisco Marketo User Group meeting. Take the opportunity to share with, and learn from, Marketo users from various industries and experience levels. Reserve your seat today!
Topic: Predictive Scoring
We are pleased to have Tony Yang Director, Demand Generation with Mintigo as our speaker. Learn how they launched this program in their organization and how you can apply predictive scoring in your current lead generation program.
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
A guide to technology for marketers. Marketers today have a HUGE number of technology choices. This presentation spells out strategy and tactics for making marketing technology decisions.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
Scientific Secrets of SuperHero Sales Managers- #inbound18Carole Mahoney
If managers are spending the same amount of time coaching, motivating, and keeping their teams accountable, why are some more successful than others? What does over 360 million data points say about the impact managers have on their salespeople? How much time should they be spending? Is there such a thing as too much time?
Research shows that 20 billion a year is spent on sales training, yet within in an hour people lose 50% of it, 70% within 24 hours, and 90% in one week. During my #inbound17 breakour session, I share the scientific research we used to help salespeople on plan reach 160% of quota in less than 5 months and teams barely making quota to reach 130% within 3 months. Scaling customer success isn't a matter of trial and error. You don't have to figure out on your own how to develop self-sufficient sales record breakers- science can help.
Hacking Your Psychology- Be the Salesperson Your Buyer NeedsCarole Mahoney
How do the best salespeople do it? It's not what they do, but how they think that sets them apart and enables them to adapt to any buying process or learn any sales methodology and execute it effectively.
Inbound2015 carole mahoney-the rules of inbound engagementCarole Mahoney
So many inbound leads, so few inbound sales people. What's an inbound buyer to do?
What's the secret to creating, approaching and nurturing your inbound leads into customer evangelists? How should salespeople nurture and follow up with leads the inbound way?
Check out this presentation from #inbound15 if you are looking to convert more inbound leads into customer evangelists with some of the simple secrets of inbound engagement. Discover what questions to ask to go from download to customer evangelist with an easy to remember buyer focused process
HUGME Group Case with Kepware TechnologiesCarole Mahoney
Introduction the group case study of Kepware Technologies as they "...go completely inbound." by developing buyer personae and sales, marketing, and service alignment.
Overcoming the Most Common Content Creation ChallengesCarole Mahoney
Corey Eridon, Inbound Marketing Content Manager at HubSpot, shares her hacks, tips, and strategies for dealing with content marketing challenges at the July 8, 2013 HUGME (Hubspot User Group-Maine).
Buyer Persona Profiles: Development, Application, Testing & AnalysisCarole Mahoney
What is a minimally viable persona? How can you use buyer persona profiles in your sales, marketing, and other aspects of your business? Learn this and more about ingagements for businesses.
What e-commerce sites can do right now to cash in on the online holiday shopping rush, and a high level overview of setting e-commerce internet marketing strategy.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Analyze this all things analytics- without presenter notesCarole Mahoney
Ad Club of Maine slide presentation without the presenter notes. See how to apply long standing marketing theory and process to inbound internet marketing using analytics.
5 Steps to Harness the Power of Internet MarketingCarole Mahoney
Internet marketing is still marketing. The way people buy has changed, therefore the tactics have changes. But the concept of understanding your audience is just as true today as it was yesterday.
5 Steps to Harnessing the Power of Internet MarketingCarole Mahoney
Internet Marketing is still marketing, however the strategies and tactics have changed and will continue to change. Using a 5 step process, MiM helps companies realize ROI on their internet marketing investment by operating from their customer\'s perspective and leveraging closed loop reporting.
How To Use Analytics To Improve Your WebsiteCarole Mahoney
Don’t drown yourself in data- align your analytics to your marketing plan and get the information you need to make educated decisions on what to improve on your website and internet marketing.
1. All Things Analytics with
Carole Mahoney, President of Mahoney Internet Marketing
@minetmarketing
linkedin.com/in/carolemahoney facebook.com/mahoneyinternetmarketing
@mahoneyinternet
Analyze this Google- you are not the end all and be all.
Thanks to AdClub for Hosting- Stephanie at Shad’s
Advertising and Dan Routh at Burgess for putting this
together. (love the creative from Dan!)
Special thanks to Hubspot for sponsoring! Story how and
why I asked them to sponsor, who they are and what they
do and how we work together.
2. • Analytics doesn’t Marketing & Sales
matter until the end.
Analytics Myths
• Analytics is for
techie math geeks,
not creative.
• You can only react
to data, not predict
or plan.
• It’s impossible to
measure everything.
• Analytics is too
complicated for the
lay person to
understand.
Some of the myths that I have heard from other agencies,
business owners, and marketers. My goal is to give you a
reason why each one of these myths are untrue and give
you some ideas on how to do it for your business and/or
client.
3. Analytics is...
• Wikipedia.org says: “Web Analytics is the measurement of the
behavior of visitors to a website. In a commercial context, it refers to the
measurement of which aspects the website work towards the business
objectives.”
• I say: “Analytics is the measurement of ACTIONS web visitors take, (or
don’t take) in their buying process. In a commercial context, it is the tool
used to align the buying process to the organizational selling process,
thereby aligning sales and marketing together to reach and
communicate with the prospect or customer.”
• In other words, use Analytics as the common language between you,
your customer, your marketing team and your sales team.
With everyone speaking the same language, it is much
easier to understand what is going on, explore the
possible reasons why, and take action to improve or
expand it. Use it as common ground to have an open and
learning organization.
4. Analytics and the Funnel (s)
Credit to J. Nimetz- Search Engine Guide
Buyers have a process, sales people have a process, and
marketing has a process. No wonder everyone is
confused. So how can Analytics help reduce the friction
and increase revenue and a positive customer
experience?
5. (Analytics) Tools and the Loop
Credit to Hubspot
Everyone claims to have the ROI solution. But who really
gets it?
6. (Analytics)
Tools and the
Funnel (s)
It is really a smart integration that is needed to get true
closed loop analytics. Tools that I recommend (and play
nice together)
7. How to Start:
3 Steps for Inbound Internet
Marketing (& Sales)
A simplified scientific process for marketing and sales.
Analytics is the backbone to every step.
8. Step 1= Think.
• What are the business goals and consequences of not reaching those goals?
How do those goals drill down to traffic, leads, conversion and retention?
• Who is the best target customer, how they gather information, what
motivates them, how they will approach the business in their quest for
an answer?
• What campaigns and tactics are you going to use to reach your quotas?
What are the KPIs for those?
• What do you need them to do at every step of the process? How will you
measure their progress? How will you make improvements?
• How will you define a qualified lead with sales? How will you collaborate
with sales for everything from messaging to reporting?
Think about your personas, align analytics metrics to
validate the personas.
You also need to think about how you will measure
success, what information you or the client needs to
prove ROI, and what reports you need to analyze
optimization recommendations.
9. Tactics for Step 1
Business Success
KPI
Goal Event
Form conversion
rate
Completed RFP
or RFI form Download Rate
Increase
online leads Downloaded Most visited page
whitepaper
Page/Form
Bounce Rate
For example, if you are running a PPC campaign you will
want to know:
1-Impressions (or reach)
2-CTR (or recorded response)
3-Visits to page (interest)
4-Time on page (interest)
5-Conversion rate
Offline measurement:
If you are doing a radio spot, when does it air, to what
audience? Use a specific url for the radio ad (if possible)
and measure the traffic to determine response to the
radio spot.
10. Persona is not a new word.
Who are your BEST customers?
(It’s not everyone.)
What is important to them? Personas= buying modes.
Why should they buy from you? What is your unique selling
proposition? What do you do better than anyone?
How do they describe their need? What keywords do THEY use?
(not your industry lingo)
How will they find you? Google? Facebook? Twitter? Forums?
Blogs?
How will they interact with you online? Conversion mapping-
11. Step 2= Do.
• Wireframe
• Design
• Development
• Content Creation
• Social Media
• E-commerce
• Campaign Creation and launch
Wireframe before design. Determine how the site will function and flow.
What pages are needed to drive traffic to? What additional info will your
customers need? What keywords will be used on those pages for SEO?
Then bring in design with images and color. Function before form. = less
design changes
Development= according to the wireframe. Less mistakes, less redo.
Content creation= Assign keywords to pages. List blog topics with
corresponding long tail keywords. (specific) Write whitepapers. Story
board video, etc.
Social media- share your content- set it free!
Campaign creation and launch= events, promotions, lead nurturing.
Email, PPC, Video
12. Prospects need and possible approach
How they could enter the funnel
The prospect’s questions
Online (or offline)
conversion
Lead Nurturing &
Qualification
Customer Retention
First time I have shown this publicly.... welcome to the
new storyboard wireframe, or as I call it, the conversion
map.
Answers it provides:
What campaigns and tactics are you going to use to reach
your quotas? What are the KPIs for those?
What do you need them to do at every step of the
process? How will you measure their progress? How will
you make improvements?
How will you define a qualified lead with sales? How will
you collaborate with sales for everything from messaging
to reporting?
13. Step 3= Review
(metrics according to the funnel)
• Web Traffic Sources
• Blog Analytics
• SEO Ranking
• Social Media Reach
• (Campaign) Click Through Rate (CTR)
• Conversion Rate (CR)
• Cost per Lead (CPL)
• Lead to Customer Rate (LCR)
• Average Order Value (AOV)
• Customer Lifetime Value (CLV)
What increased CR, CTR? AOV? Are you on target to meet
goals? Do goals need to be revised? New tactics tried?
In relation to analytics, run A/B & multivariate tests on
campaigns, in multiple channels. Test your content on
web pages and blogs, test the creative, test the target
audience. What increased CR, CTR? AOV?
14. Metrics for the
Web Traffic Sources
Blog Analytics CTR LCR
SEO Ranking CPL AOV CLV
Social Media Reach CR CAC
hubspot and other tools in the funnel- a better image?
16. Closed Loop Analytics
Top of the Funnel
Awareness/ Prospect
Middle of the Funnel
Customer Management (CRM) Interest/Rapport& Qualify/ Research
Client Retention/ Cross Sell/ Service
Bottom of the Funnel
Commit/Close/ Purchase