Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing. www.gameofbuzz.com

1. GETTING STARTED WITH BUSINESS BLOGGING
INTRODUCTION TOINTRODUCTION TO
BLOGGINGBLOGGING

2. GETTING STARTED WITH BUSINESS BLOGGING
WHAT IS A BLOG?WHAT IS A BLOG?
• Blogs are all about opening up your
knowledge, expertise, processes and goals
to your customers
• Blogs are online chronicles that are
updated frequently, even daily. An update,
(also called an entry or a post) is usually
quite short, perhaps just a few sentences,
and readers can respond with comments.
People who write blogs are bloggers.

3. GETTING STARTED WITH BUSINESS BLOGGING
BLOG COMPONENTS
1. Logo/name to
identify the blog
2. Recent updates at
the top, with time
and date of
publication
3. Comments
4. Information about
the writer, or the
blog’s purpose

4. GETTING STARTED WITH BUSINESS BLOGGING
BLOG COMPONENTS
5. Archives of recent
posts, often sorted
by month and year
6. Archives sorted
by topic (category)
7. Syndication via
RSS or Atom Web
feed formats
8. Blogs read or
recommended by
the blogger
9. Information about
the blogging tool

5. GETTING STARTED WITH BUSINESS BLOGGING
BUZZ MARKETING ANDBUZZ MARKETING AND
WORD OF MOUTHWORD OF MOUTH
• Create a blog for a brand, company,
product, service, event, or new
initiative.
• Look for blogs and bloggers who
might be interested in your product
and get them talking about you.

6. GETTING STARTED WITH BUSINESS BLOGGING

7. GETTING STARTED WITH BUSINESS BLOGGING

8. GETTING STARTED WITH BUSINESS BLOGGING
Marqui’s Payblogger ProgramMarqui’s Payblogger Program

9. GETTING STARTED WITH BUSINESS BLOGGING
WHY ARE BLOGS GOOD BUZZWHY ARE BLOGS GOOD BUZZ
MARKETING, WORD-OF-MOUTH, VIRALMARKETING, WORD-OF-MOUTH, VIRAL
TOOLS?TOOLS?
• Blog activity is measurable and quantifiable
• Blogs encourage conversation between blogger
and reader
• Blogs are excellent tools for obtaining feedback
• Blog postings can be spread more quickly and
instantaneously
• Blogs are search engine magnets
• Blogs are a grass-roots medium
• Blogs have a personal feel

10. GETTING STARTED WITH BUSINESS BLOGGING
BENEFITS OF BLOGGINGBENEFITS OF BLOGGING
• Providing a way to interact with customers
• Being a clearinghouse of information and
expertise
• Getting valuable feedback – including
criticism – from those who know your
products and services best: customers
• Changing public opinion during times of
negative attention
• Simplifying and amplifying collaboration
between employees

11. GETTING STARTED WITH BUSINESS BLOGGING
FOR EXAMPLEFOR EXAMPLE
• Make contact with readers all the
time, instead of just when your print
or broadcast publication is fresh

12. GETTING STARTED WITH BUSINESS BLOGGING
Communicate constantly: FCNOWCommunicate constantly: FCNOW

13. GETTING STARTED WITH BUSINESS BLOGGING
FOR EXAMPLEFOR EXAMPLE
• Don’t just say you’re expert,
demonstrate it by writing
knowledgably on the topics you are
an expert in

14. GETTING STARTED WITH BUSINESS BLOGGING
Demonstrate expertise: English CutDemonstrate expertise: English Cut

15. GETTING STARTED WITH BUSINESS BLOGGING
FOR EXAMPLEFOR EXAMPLE
• Give people a way to contact you
when things go wrong, so that you
are part of the conversation

16. GETTING STARTED WITH BUSINESS BLOGGING
Find out what’s wrong: Apartment TherapyFind out what’s wrong: Apartment Therapy

17. GETTING STARTED WITH BUSINESS BLOGGING
Blog Success Stories – Stonyfield FarmsBlog Success Stories – Stonyfield Farms

18. GETTING STARTED WITH BUSINESS BLOGGING
Blog SuccessBlog Success Stories – DenaliStories – Denali

19. GETTING STARTED WITH BUSINESS BLOGGING
Blog SuccessBlog Success Stories – GreenviewStories – Greenview

20. GETTING STARTED WITH BUSINESS BLOGGING
WHY SHOULD A COMPANYWHY SHOULD A COMPANY
HAVE A BLOG?HAVE A BLOG?
• COMMUNICATE
• INTERACT
• BUILD TRUST

21. GETTING STARTED WITH BUSINESS BLOGGING
WHY SHOULD A COMPANYWHY SHOULD A COMPANY
HAVE A BLOG?HAVE A BLOG?
• Reach customers, potential
customers, and others in your
industry
• Use the Web optimally, instead of as
an electronic brochure
• Extend the reach of your brand
through better search engine
rankings

22. GETTING STARTED WITH BUSINESS BLOGGING
WHYWHY NOTNOT HAVE A BLOG?HAVE A BLOG?
• The usual objections are
– Time
– Money
– Expertise
– Fear of the blogosphere

23. GETTING STARTED WITH BUSINESS BLOGGING
SETTING GOALS FOR YOURSETTING GOALS FOR YOUR
COMPANY BLOGCOMPANY BLOG
• Inform or educate the public and your
current customers/constituents
• Provide customer service or help using a
product or service
• Convey a sense of company personality
and culture
• Entertain readers and customers
• Drive users to take action
• Encourage dialogue with current and
potential customers

24. GETTING STARTED WITH BUSINESS BLOGGING
WHO SHOULD BLOG?WHO SHOULD BLOG?
• CEOs?
• Engineers?
• Marketing execs?

25. GETTING STARTED WITH BUSINESS BLOGGING
A BLOGGER SHOULD BE:A BLOGGER SHOULD BE:
• On top of his or her topic
• Able to write quickly and coherently
• Be personable and humorous
• Be quick on his or her feet
• And above all: be interesting!

26. GETTING STARTED WITH BUSINESS BLOGGING
READINGREADING
• Want Truth in Advertising? Try a
Blog
Fortune Magazine
• Why There's No Escaping the Blog
Fortune Magazine
• Blogs Will Change Your Business
Business Week
http://www.businessweek.com/magazine/content/05_