This document outlines SEO-friendly website design guidelines to enhance Google ranking, emphasizing the avoidance of JavaScript navigation, frames, and dynamically generated content that complicate indexing. It highlights the importance of valid HTML code, well-written titles, meta descriptions, and high-quality content, as well as solutions like using sitemaps and proper use of heading tags. Additionally, it advises on maintaining fast loading times and avoiding duplicate content to improve search engine visibility and user experience.

1. SEO Friendly Website Design Guidelines
Below are a few SEO tips and search engine optimization strategies to improve Google ranking
of a new website in the organic search results.
Avoid JavaScript Web Navigation Systems -
The use of JavaScript navigation systems can cause problems by preventing search engine
spiders from fully indexing (crawling) the content of your website. If your website uses
JavaScript DHTML navigation system, ensure that you implement a static text link sitemap to
allow full website access to search engine spiders, allowing them to find and index all your
content.
Avoid Frames - As SEO experts, we continually advise clients to avoid using Frames based
web design.
There's no doubt that Frames make for bad SEO by causing website accessibility and usability
problems.
Even a well optimized web site design will struggle to achieve a high search engine ranking,
compared to a
non Frames web site design, even with proper use of the <NOFRAMES> tag for alternative
content. Consider
An example of where the navigation system of a website is in Frame A and the page content is
in Frame B.
In the example (above) the Page Content Frame (B) is now search engine indexed as a totally
different page
to the Navigation Frame (A). Hence when visitor's reach the content Frame from organic
search results they
are left without any website navigation as the Frameset is not constructed properly. This is a
website
accessibility disaster and Frames prove little better for SEO either.
Avoid Dynamically Generated Content - Dynamically generated page URL's (URL’s including
?, =, &, %) are
much harder for some search engines to index. When choosing a Content Management System
(CMS) try to
pick one which creates static HTML pages like content.htm, content.html, content.asp,
content.php or

2. similar, rather than dynamic URLs like the one below:
http://mysite.com/servlets/sfs;jsessionid=5C95?s=tSMChYU&i=11&b=11&t=/Default/gateway
Importance of Valid HTML Code - Implementing valid HTML code will improve search
engine friendliness,
reducing the likelihood of website crawling and indexing problems. It's always worth validating
HTML code
on the most influential pages of your website. Whilst some HTML errors may not affect the
ability of search
engine spiders to crawl and index your website;
some errors can stop Googlebot in its tracks and cause serious problems including partial
website indexing.
Targeting Website Content - It is always essential that each website page has a well written
HTML title
(80 characters maximum including spaces) and Meta description (maximum length of 250
characters). The
Meta description should read well and be designed to attract visitors, not just a list of
keywords or spam!
The Meta description should depict what the page is about and use the main target keywords
in a
grammatically correct sentence.
Quality Website Copywriting - The more original and useful the content of a webpage, the
higher it will
likely rank in Google. Search engines assess the quality of website copywriting in a number of
ways,
including the time spent by visitors on a webpage after it has been selected from the SERPS
results. In
addition, quality original content attracts natural links from other websites to your website
which can
significantly boost search engine visibility and traffic.
Avoid automatic redirects - Avoid a Google penalty by using a 301 re-direct if you intend
redirecting
visitors to another web site domain. Never use automated Meta Refresh redirects or JavaScript
to redirect
traffic as Google may incorrectly determine that you are using doorway pages and ban your
domain.
Avoid Website duplicate content - Wherever possible, try to avoid duplicate content on
other website
domains, duplicate pages (including multiple pages on the same domain with extremely similar
content)
or mirror sites as these can cause problems with Supplemental Results in Google.
Image Alt Attributes
Search engines will read alt attributes and may take them into consideration when determining
the relevancy of the page to the keywords a searcher queries. It is probably also used in
ranking image-based search engines like Google Images.
Use Heading Tags Properly (H1, H2, H3, H4, H5, H6)
Make good use of heading tags in your web page content; they provide search engines with
information on the structure of the HTML document, and they often place higher value on
these tags relative to other text on the web page.

3. Website Loading Time
Under 3second is best loading time for website
Page speed remains a ranking factor in Google’s algorithm for both desktop and mobile sites.
That Faster load times will indeed improve your ranking, as well as help you gain more organic
traffic.
Sitemaps
Sitemaps are purely designed to tell the search engines about all of the content on the
website.
In terms of sitemaps I always recommend to use 4 different sitemaps:
XML
RSS Feed
HTML