This document provides an on-page SEO checklist and explanations for key on-page optimization strategies including: (1) conducting keyword research; (2) optimizing page titles and meta descriptions; and (3) using H1-H6 heading tags appropriately. It also discusses image alt text, URL optimization, content optimization, page speed optimization, the robots.txt file, anchor text, and XML sitemaps. The goal is to help websites rank higher in search engines and improve the user experience through on-page search engine optimization techniques.

1. DIGITAL MARKETING
ON-PAGE SEO
Prepared By : Het Patel

2. ON-PAGE SEO CHECKLIST
(1) Key Word research (8) Robots Tag
(2) Title and Meta Description (9) Anchor Tag
(3) H1 to H6 Tags (10) sitemap.xml
(4) Image Alter Tags
(5) URL Optimization
(6) Contant Optimization
(7) Loading Speed Optimisation

3. (1) Keyword Research
● Keyword is the process of finding the most searches word by the visitors on the
search engine, which helps to know the best word to target for the website.
● There for some tools to get the most searched word for that product or services
that website is providing.
● (1) Google Keyword Planner. (5) Ahrefs Keywords Explorer.
● (2) SEMrush. (4) GrowthBar.
● (3) KWFinder.

4. (2) Title and Meta Description
● Title description shows the content on the each page of the website and it is
the first impression for the visitor.
● Meta description is the summary of the website page, which shows the main
information about that page.
● The length of the title description should be maximum 65 to 70 characters.
Whereas,In meta description the characters should be 165 to 170 maximum.
● Both the description should not be too long or too short of the website.

5. (3) H1 to H6 Tags
● Heading tags help to the readers to give clear direction of the content on the
website page.
● H1 tags mainy used for the main topic title head for the web page.
● H2 and H3 are used for the subhead on web page.
● And, H4,H5,and H6 is used for the further subsection on that website page.

6. (4) Image Alter Tags
● Alter tags shows what image is displaying, and it also help the clawer to index
that image correctly from that website page.
● Image alter tags not only used for the search engine crawler, but it also help in
ranking the website.

7. (5) URL Optimization
● In any website url is the most important part of the website.
● First its help the visitor to know about the website , and it also increase the click
of the website whenever the link is been shared.
● And keeping the url short that makes user friendly url and it became easy to
share.

8. (6) Content Optimization
● Content optimization is the process of making the content in a way that can
reach to the larger number targeted people.
● And the search engine robots will rank optimized content higher on the search
engine then the unoptimized content.
● There are some tools where we can find that our content is unique and high-
quality for not.
● Tools like copyscap , grammarly , and many other which helps to get the best
quality content.

9. (7) Loading Speed Optimization
● Loading speed optimization help to know the excert time of opning the website
page and loading speed of the content on that page.
● If loading speed of the page is slow, then it may affects the user expriance and
reduce the visitor of that website page.
● There are some tools, which can help to find out the accurate loading time
speed, like GTMetrix, Google PageSpeed Insights,UpTrends,and many other
tools are there.

10. (8) Robot.txt
● Robot .txt is the file that tells the search engine crawlers , that which URLs or
page can access and whichpage are disallowed on the website.
● A robots.txt file located at the root of your site. So, for the site like
www.example.com , the robots.txt file locate at www.example.com/robots.txt

11. (9) Anchor Tag
● Anchor tag is the clickadle taxt in a hyperlink .
● Anchor text can improve your website's rankings on Google. And it can enhance
user experience. That's because both search engines and readers use anchor
text to determine what a linked page is about.
● And relevant anchor text helps the Google algorithm understand your site
structure.

12. (10) Sitemap.XLM
● Sitemap XLM means it is a list
of website important pages,where
google crawler will come and crawl
the every important pages on that sitemap.
● There are a generator name yoast
SEO which help to make this sitemap
easily.

13. About Digital Pundit
● When it comes to learn complete digital marketing course, Digital Pundit is one
stop solution, Learn SEO Course, with live Project Training, & 100% Job
Assistance.

14. Thank you