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NFC Forum Tap Into NFC Developer Event
The Tap Into NFC Developer Event, held on June 17, 2014, in Edinburgh, focused on the NFC (Near Field Communication) technology's market status, compliance, and several innovative applications across various sectors. Industry leaders discussed the growing NFC market, technological advancements, and the importance of compliance to ensure interoperability among devices. Notable presentations highlighted NFC's versatility in areas like payment systems, retail, healthcare, and consumer engagement through lightning talks and case studies.
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NFC Forum Tap Into NFC Developer Event
- 1. Welcome to theTap Into NFC Developer Event Paula Hunter Director, NFC Forum June 17, 2014| Edinburgh
- 2. Agenda 6:10 State ofthe Market Koichi Tagawa, SONY; Chairman, NFC Forum 6:20 State of the Technology John Hillan, Qualcomm; Chair, NFC Forum Technical Committee 6:30 Compliance Committee and Development Henrique Costa, NEC; Co-Chair, NFC Forum Compliance Committee 6:40 Lightning Talks Crowdfunding an NFC Adventure John McLear, McLear Ltd/ NFC Ring HCE: Repeating the Same Mistakes? Neal Michie, Helixion Transforming the Commercial World with NFC Craig Stephens, Scantech NFC and RFID Brand Protection by the Consumer Duncan Carmichael, Agriyork400 Ltd NFC for the Internet of Things Donatien Garnier - AppNearMe Ltd HCE for payments and Value Added Services Ron Carter, Proxama MasterCard and Penrillian Partnership in NFC Ian Hetherington, Penrillian NFC: Making Life Easier Ed Pippin, Eagle Eye Technology Showcasing & Networking Happy Hour *Please hold questions for the Showcasing Happy Hour
- 3. State of theMarket Koichi Tagawa Chairman, NFC Forum Sony June 17, 2014 | Edinburgh
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- 5. Global Market Situation RecentDevelopments • Wearables market takes off • Nationwide NFC payment device rollouts in US • New HCE feature in Android 4.4 • Global payment networks launch HCE solutions • Major North American coffee shop launches NFC pay • First NFC-enabled household appliances launched • New NFC/Bluetooth LE solutions – Smart thermostats, hybrid beacons
- 6. Market Segment Status Healthcare Takingoff!! Transport Taking off! Payment Preparing for take off Retail Preparing for take off Remote Healthcare Airline Ticket Public Transport Ticket Coupon / Royalty ProgramCredit / Debit Consumer Electronics Soaring! One Touch to BT/WiFi Automotive/Mobile Printing Accessory / Wearable
- 7. NFC Phones AvailableNow (Representative – hundreds of models available) Flagship models with NFC Samsung Galaxy S4 & S3 LG G2, select Optimus series HTC One series Motorola Moto X Blackberry Z10 & Q10 Nokia select Lumia series Sony select Xperia series Google Nexus 4/7/10, Galaxy Nexus Android, BlackBerry, Windows Phone 8 all support NFC at operating system level 100% of Top 25 Amazon US contract phones
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- 9. Mission and Goals •Developing standards-based specifications that ensure interoperability among devices and services • Encouraging the development of products using NFC Forum specifications • Educating the market globally about NFC technology • Ensuring that products claiming NFC capabilities comply with NFC Forum specifications • Promoting the NFC Forum N-Mark The mission of the NFC Forum is to advance the use of NFC technology by:
- 10. Specification Development 21 NFCForum specifications approved spanning: • Data exchange formats • Tag types • Record type definition • Device interface controller • Protocols • Reference applications • Personal Health Device Communications www.nfc-forum.org/specs/spec_dashboard/
- 11. New Set ofIntegrated Specifications • NFC Activity 1.1 • Connection Handover 1.3 • NCI 1.1 • Digital Protocol 1.1 • LLCP 1.2 • Type 1/2/3/4 Tags … designed for use together to streamline and accelerate NFC product development Mediated Handover: A new feature of Connection Handover 1.3
- 12. Updated Bluetooth SecureSimple Pairing with NFC Announced today! • Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC • Updated to include Bluetooth® Smart devices • Product of formal liaison with Bluetooth SIG signed last November • Free download: http://nfc-forum.org/our- work/specifications-and- application- documents/application- documents/
- 13. Wi-Fi Alliance Pushesthe NFC Button NFC Forum Liaison Partner Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap-to-connect” for simple setup of security- protected Wi-Fi devices and networks Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap Key enabler for the Internet of Things
- 14. Supporting the DeveloperCommunity • Tap Into NFC Developer Events • Located inAsia, Europe, U.S. • NFC DeveloperToolkit http://tap-into-nfc.com • Resources for your development needs • Application Showcase • Highlight your app on our website, in our newsletter, via social channels • Co-host aTwitter chat orGoogle Hangout • Write a guest blog: http://nfc-forum.org/nfc-forum- blog/ • Participate in the NFC Developer Community
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- 16. State of theTechnology John Hillan Chair, Technical Committee, NFC Forum Qualcomm June 17, 2014| Edinburgh
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- 18. RF Frames Technology Commands/Responses NFC-DEPProtocol LLCP PDUs SNEP Commands/Responses NDEF Messages NFC FORUM DEVICE RTD NDEF SNEP LLCP Activity Digital Protocol Analog Application Application Data NFC FORUM DEVICE RTD NDEF SNEP LLCP Activity Digital Protocol Analog Application Application Data Peer-to-Peer Architecture
- 19. Type N TagCommands/Responses RF Frames Technology Commands/Responses NDEF Messages NFC FORUM DEVICE RTD NDEF Type N Tag Operation Activity Digital Protocol Analog Application Application Data NFC FORUM TAG RTD NDEF Activity (Listen) Digital Protocol Analog Information Read-Write Architecture
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- 21. Compliance Committee and Development HenriqueCosta, CC co-chair Matt Ronning, CC co-chair June 17, 2014| Edinburgh
- 22. What does theCompliance Committee do? • Assure means of establishing compliance and interoperability with the NFC Forum’s published open standards; • Develop and maintain a product certification program with a recognizable certification mark guaranteeing the NFC brand promise of compliance and interoperability; • Develop and maintain an interoperability program capable to verify the interoperability between NFC Forum compliant devices.
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- 24. Certification program • Testingof the device under test against a test tool emulating the other party, either a R/W, a tag or a device in P2P mode • Assures all the logical blocks do what they should do • Currently test Digital Protocol and the 4 Tags Types Operations • Will be added LLCP & SNEP (P2P upper layers) and Analog (lowest layer) • Some test tools allow to simulate the application layers and or trace the transactions between devices • Allows to debug development problems on more stressing and demanding usages including where timing is crucial
- 25. Interoperability Program • TheNFC Forum provides a place to for developers to meet, 3 times a year, once on each territory (Asia, North America, Europe) • Can test against other devices, against the NFC Forum IOT devices library and test tools • Lately usability test cases with performance testing • Some speciality tracks with as close as possible end to end solutions (payment track in the past and we hope transit track in the near future) • Open to from prototype implementations to commercial devices • Test results will be kept confidential however problem founds will be easily and quickly reported to the TC or CC
- 26. You are cordiallyinvited . . . • 26 September – 4 October Sony Corp. Headquarters Tokyo, Japan • During the event – Hands-on opportunities for both device-to-device and end-to-end sharing testing – Testing across dozens of NFC-enabled devices and tags, in multiple formats from various manufacturers – Peer-based analysis and support with testing and troubleshooting – A safe and confidential environment for testing across all product implementations
- 27. Lightning Talks Crowdfunding anNFC Adventure | John McLear, McLear Ltd/ NFC Ring HCE: Repeating the Same Mistakes? | Neal Michie, Helixion Transforming the Commercial World with NFC | Craig Stephens, Scantech NFC and RFID Brand Protection by the Consumer |Duncan Carmichael, Agriyork400 L NFC for the Internet of Things | Donatien Garnier - AppNearMe Ltd HCE for payments and Value Added Services | Ron Carter, Proxama MasterCard and Penrillian Partnership in NFC | Ian Hetherington, Penrillian NFC: Making Life Easier | Ed Pippin, Eagle Eye Technology
- 28. Crowdfunding an NFC adventure JohnMcLear Storm Trooper, NFC Ring June 17, 2014| Edinburgh
- 29. What did wemake? Raised £240K in 6 weeks Secured VC funding
- 30. Chronological Oct 2012 -Turned30 & quit day job as Founder/MD at PrimaryT, began prototyping ring Jan 2013 – Began marketing/raising funds for NFC Ring project Mar 2013 – Raised funds from VC Apr 2013 – Began implementing marketing / application to KS Aug 2013 – Launched crowd funded campaign Oct 2013 – Got funds through and began production To present – Fulfilling orders
- 31. Were we successful? Raised£240K in 4 weeks Secured VC funding Sold 15k rings Successful pre-order since Crowd funding However.... Started shipping 5 months late Burnt through all crowd-sourced funds
- 32. Platform options Indiegogo –Easy to get onto, lots of vapor, has referal scheme Kickstarter – Lots of prep work to get onto, confident consumers, difficult handling messages Bitcoinstarter – Bitcoin only funding SelfStarter – Higher initial bar, keep all funds
- 33. Dragons Lots of communicationw/ backers required. Lose a % of all fees raised VAT fees unavoidable Hard to operate behind closed doors Success as a double edged sword
- 34. Unicorns Strong & vocalcommunity Very fast iteration / feedback Lateness is expected Press and Media attention R&D Funds
- 35. Preparing £20k in marketingprep PRIOR to K/S £10k in Videos £5k in Prototypes (All open source) £5k in Source code (All open source)
- 36. Things we learned Ourfactory were saying yes to everything despite not knowing what they were doing. What you get as a prototype is not what you get from a production run. NFC Crowd-funders like Open source NFC Crowd-funders will engage with a community The NFC community helps each other out (big help from NFC Forum members who will remain anonymous)
- 37. Come at me. john@mclear.co.uk http://mclear.co.uk Alsohas social tentacles.
- 38. HCE: Repeating thesame mistakes? Neal Michie Technical Business Development Director Helixion Ltd June 17, 2014| Edinburgh
- 39. HCE: Repeating thesame mistakes? • NFC is a very powerful technology supporting a wide variety of use cases. • Market became focused on using it with a secure element to “emulate” payment cards. – To the detriment of other uses. • Only now are we starting to see a range of uses come to market. • Market requires this complete range to develop an eco-system and start the move to the next level of usability where we tap our phone rather than tapping our phone’s screen.
- 40. HCE: Repeating thesame mistakes? • HCE (Host Card Emulation) provides a means to emulate smartcards without the need for a secure element. • This includes many types of smartcard not just payment cards. • Payment is arguably the hardest type of card to emulate as consumers rightly expect a high level of security. • Yet the focus seems to be on giving the banks away to bypass the secure element and so the mobile network operators.
- 41. HCE: Repeating thesame mistakes? With HCE are we endanger of repeating the same mistakes and only focusing on the payment use case? As with other forms of NFC, the reality is that HCE opens up many opportunities of which payment is just one.
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- 43. Transforming the commercial worldwith NFC Craig Stephens Director, Scantech June 17, 2014| Edinburgh
- 44. Who are Scantech? •Lithographic, digital and wide format print business • Specialist NFC and mobile services • App development, design & creative solutions
- 45. NFC - Notjust for mobile wallets
- 46. Commercial uses forNFC • Typical verticals – Security – Events & Leisure – Homecare – Catering – Retail – Charity – ...and more
- 47. Three Examples • Mobileworkforce management – Tracking & protecting – Improving efficiency – Advanced reporting • Retail – Loyalty – Payments – Enhanced marketing – Behaviour analytics • Charity – Reduced overheads – Wider site coverage
- 48. The Power ofNFC Re-imagined • Multi-task Tags • One single NFC tag can be used for... – Security teams – Health & Safety – Facilities management – Marketing – Stock management • Cost-effective, quick to use, easy to set up
- 49. Case study: PayByPhone •Part of the PayPoint group • Cashless payment option via customised app • NFC payment solutions across 60k+ sites • UK, France, US, Australia • Perfect for adding commercial services – targeted ads, promotions and updates
- 50. Why PayByPhone choseScantech • Unique combination of – Mobile solutions – App development – Tag production & integration – Wide scope of print technology – Friendly, personal service
- 51. Questions? Contact us tofind out more: hello@scan-tech.co.uk 0845 257 1300 www.scan-tech.co.uk
- 52. NFC and RFID Brandprotection by the consumer Duncan Carmichael June 17, 2014| Edinburgh
- 53. Allow Consumers toconfirm brand authenticity • First system which empowers consumers at the point of sale to confirm product is genuine • RFID tag is unique and is tamperproof • Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
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- 56. Components of a“System” • RFID Tags • RFID Reader • Application • Database NTAG
- 59. Follow a taganywhere Yorkshire Manchester Hamburg Consett
- 60. Phone user inputsinformation directly onto secure database
- 61. Consumers can sendinputs to database Direct messaging from buyer/browser to retailer/manufacturer
- 62. NTAG - RFIDasset tracking
- 63. Tap the RFIDTag NTAG
- 64. Track the movementof a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London, Database Updated by reads
- 65. Social networking betweenconsumers 26/02/2014 13:34:07 0436b6ca0e2081 7587631320 A43, Towcester, Northamptonshire NN12, UK 52.084387 - 1.022776 26/02/2014 13:36:37 0436b6ca0e2081 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.08039 - 0.997961 belinda 26/02/2014 13:39:59 0436b6ca0e2081 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.08039 - 0.997961 belinda 26/02/2014 13:59:13 04734c614e2380 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.080414 - 0.997953 Jerry Item is transferred to new “owner” BELINDA RECEIVES Item
- 66. Track the movementof a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London,
- 67. Map the locationof a tag
- 68. Phone ID hidden– Consumer’s choice
- 69. Asset Location viaRFID and NFC
- 70. Tap the RFIDTag NTAG
- 71. Track the movementof a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London, Follow on Tag
- 72. Allow Consumers toconfirm brand authenticity • First system which empowers consumers at the point of sale to confirm product is genuine • RFID tag is unique and is tamperproof • Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
- 73. Questions: See melater Duncan Carmichael
- 74. NFC for the Internetof Things Donatien Garnier, AppNearMe Ltd June 17, 2014| Edinburgh donatien.garnier@appnearme.com @donatiengarnier
- 75. The Internet ofThings
- 76. The Internet ofThings • $19 trillion market over the next decade according to Cisco • 26 billion devices by 2020 (Gartner)
- 77. Challenges with Connectivity •Cost • Power • Infrastructure requirements • Setup • Security and Privacy
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- 79. NFC • Cheap H/Wcost • Low power (target mode) • No Infrastructure required • Intuitive interaction (just tap) • Mitigates security risks
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- 83. Or on itsown! UARTI2C USB Onboard regulator SPI Analog Inputs Splittable antenna LEDs Buttons Drag n Drop Programming
- 84. Features Android Beam (SNEP) Dynamic Tag Emulation Tagreading/writing Easy to use!
- 85. AppNearMe Mode • FreeAndroid App • No connectivity required • Phone can act as gateway to the Internet
- 86.
- 87. HCE for Paymentsand Value Added Services Ron Carter Proxama June 17, 2014| Edinburgh
- 88. About Proxama Proxama PLCis a global platform provider of mobile proximity marketing, mobile wallet and payment solutions. We connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty. Proxama’s customers are retailers, global brands, mobile network operators and financial institutions.
- 89. End to EndRetail Loyalty
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- 91. MasterCard and Penrillian Partnershipin NFC Ian Hetherington Head of Sales and Marketing | Penrillian June 17, 2014 | Edinburgh
- 92. Why we’re here… Introduceourselves (first time at NFC Forum today!) Introduce MasterCard Tap & Go. Explain how we built Tap & Go using the Mobile MasterCard PayPass UI SDK. + =
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- 94. Penrillian and MobilePayments a/c management app server PrePay Solutions Financial Backend
- 95. MasterCard Tap &Go Challenge: Build an NFC payment app with the MasterCard MMPP UI SDK and integrate with a prepaid card.
- 96. Business Context Pilot withMobistar and MasterCard 500 staff of MasterCard Belgium office and identified Mobistar users PPS as issuer, processor and programme manager Penrillian as mobile technology partner Oberthur as Sim card fulfilment partner Using the MasterCard SDK Linked to a mobile Application Use “Virtual Card” for online payments Real-time balance and transaction history shown in App Available on Samsung Galaxy S4
- 97. How we didit… UI App (Payment) Mobile Device UI Component API MMPP Payment API MMPP UI API MMPP Cardlet* Secure Element Business Logic API PPSE MMPP Cardlet- Mobile MasterCard PayPass cardlet Application Image from MasterCard MMPPUI Presentation © 2011 PPS Mobile App Server PPS Authorisation Platform
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- 99. Lessons learned… SDK WhiteLabel App works A great reference app for those looking to integrate SDK was easy to customise, e.g. we used custom data fields on the SIM cardlet. We built it (twice) and it works – you could too!
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- 102. NFC: Making LifeEasier Ed Pippin (CEO) Eagle Eye Technology www.EagleEyeTechnology.com June 17, 2014| Edinburgh
- 103. We Are EagleEye Technology • Strategic Software Systems Company • Develop Bespoke Platforms for our Clients • Use cutting edge technology to provide a competitive advantage • Specialise in Mobile, NFC, Payments and Secure Content Distribution • Work closely with MasterCard on conceptual demonstrations of NFC Payment Technology
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- 105. Making Bus StopsInteractive • Programme to make all Clear Channel bus stops interaction points for consumers • Allow consumers to use mobile to access: – Enhanced mobile advertising experience across devices – Bus Times – Third Party Content eg Metro, Amazon Local • NFC and QR code make every bus stop interactive • UK-wide roll-out completed early 2013 with additional cities added in Q2 2014
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- 107. Making Festivals Cashless •NFC payment system for outdoor events • On average £500,000 transacted through the system at each event • Events are NFC wristband payment only – no cash or card payments allowed at concessions • Funds added to user’s account, stored centrally and on encrypted wristband. • Secure system with transactions and live online reporting
- 108. What Next? • Themost successful services will use NFC to make an existing processes more simple • People want everything easier. NFC can do that! • BUT – Just because you can do it doesn’t mean you should – Education is slow, solutions must be intuitive – We need to remove barriers. We have the technology to give everyone a contactless payment solution on their phone but it still is not available to the general public
- 109. Thank You! • Comeand talk to me or my colleagues if you have any questions • Ed Pippin (CEO) • Email: Ed@EagleEyeTechnology.com • Web: www.EagleEyeTechnology.com • Tel: 01483 452626
- 110. Thank you forcoming! Enjoy the Networking & Showcasing Happy Hour