1. Web Designing & Internet Marketing

2. Section - A: Web Designing
1. INTERNET INFRASTRUCTURE (1 HR) 5. HOSTING (1 HR)
Web Integrated technologies Free Host Servers & Paid Host Servers
Server applications Domain Name
Myths & realities of internet 6. PUBLISHING (1 HR)
FTP, Uploading all contents
2. OVERVIEW OF HTML (1 HR) Introduction into Search Engine Optimization
Overview of HTML 7. CASE STUDIES (1 HR)
Introduction to HTML Discussion on various Challenges, Strategies by top
Creating an HTML Document web sites
Banner advertising, Google site model
3. INTRODUCTION TO WEB PAGE EDITORS (1 HR)
Adobe Dream weaver, Microsoft FrontPage
Microsoft Publisher
4. CREATING A WEB PAGE (3 HRS)
Text formatting, Adding Local & Remote Links
Adding Graphics, create Tables & Lists
Setting body & background attributes
Web Designing & Internet Marketing

3. Section - B: Internet Marketing
1. DIGITAL COMMUNICATION (1 HR) 5. NEW PRODUCT DEVELOPMENT FOR NET
Internet as A Communication Medium to Help (1 HR)
Market Developing & Offering Digital Products for the
Internet to Distribute
2. MARKETING THROUGH INTERNET (1 HR)
Internet to Enhance Existing Products / Services 6. SELLING THROUGH NET (1 HR)
Internet to Promote & Recruit New Customers Marketing & Sales Operations at Dot-com
Companies
3. INTERNET TRANSACTIONS (1 HR) Internet to support Innovative Pricing & Payment
Internet to Conduct Transactions Collection
Challenges in Executing Online Transactions
BASIC TEXTS
4. CUSTOMER SATISFACTION (1 HR) – Principles of Internet Marketing (by) Ward
Hanson (Thomson)
Internet to Provide Customer Services
– HTML Black Book (by) Steven Holzner
Creating Seamless & Satisfying Online / Offline
Customer Experience – Mastering Microsoft front Page (by) Daniel A.
Tauber, Brenda Kienan & Molly. E. holzschlag
(BPB)
Web Designing & Internet Marketing

4. Web Designing & Internet Marketing
Session 1: Internet Infrastructure
What we are gone cover in this session ?
Web Integrated technologies
Server applications
Myths & realities of internet

5. What can you do on the Internet?
• Find information using internet browsers and search engines
• Send and receive e-mail and subscribe to email lists
• Communicate with other people
• Shop
• Share
• ……
• ……
• etc
Web Designing & Internet Marketing

6. What Is the Internet?
• A worldwide collection of computer networks that links
millions of computers
– Businesses
– Government
– Educational institutions
– Organizations
– Individuals
• Modems, telephone lines, television cables
• A network - group of two or more computers
– connected to share resources and information
• The Internet backbone
– high-speed data lines that connect major computer systems
located around the world
• Internet Service Provider (ISP) Fig: Internet Connectivity
– Provides permanent connection to the Internet
Web Designing & Internet Marketing

7. What Is the World Wide Web?
• The World Wide Web
– supports multimedia
– consists of a collection of linked documents
• Hypertext Transfer Protocol (HTTP)
– set of rules for exchanging text, graphics, sound
• Web pages are pages of information on the Web
• Web site -- a related collection of Web pages
• Home page -- the first document users see
The World Wide Web, abbreviated as WWW and commonly known as The Web, is a
system of interlinked hypertext documents contained on the Internet. With a web
browser, one can view web pages that may contain text, images, videos, and other
multimedia and navigate between them by using hyperlinks
British engineer and computer scientist Sir Tim Berners Lee, now the Director of the
World Wide Web Consortium, wrote a proposal in March 1989 for what would
eventually become the World Wide Web.
Web Designing & Internet Marketing

8. Web Integrated technologies
Programming Languages ASP.net PHP 5
Web Server Windows Apache
DB MS SQL 2008 My SQL 5
Template Engines -- Smarty
Frame Works DotNetNuke Zend, CakePHP
Operating Systems Windows Linux
Web Technologies XML, XHTML, CSS, AJAX, JavaScript, JQuery,
Photoshop CS3 CS4, Adobe Illustrator CS3 Cs4, Dream viewer CS3
Designing Tools
CS4, Flash CS4, Coral Draw.
Testing Tool Junit, Jmeter, canoo
Web Designing & Internet Marketing

9. Web: Technology stack Trends
Web Designing & Internet Marketing

10. World’s largest websites are running on
http://royal.pingdom.com/2007/08/22/what-nine-of-the-
world%E2%80%99s-largest-websites%20-are-running-on/
OS: Linux 7 – Windows 2
Web server: Apache 7 – IIS 2 – Lighttpd 2
Scripting: PHP 4 – Perl 4 – ASP.NET 2 – Python 1 – Java 1
Database: MySQL 7 – SQL Server 1 (possibly 2)
• Phyton: Google, Youtube, Nasa, Newyork stock exchange
• Ruby on rails: Twitter, Basecamp, Hulu
• PHP (LAMP): Yahoo, Facebook, Wikipedia, Used by 35% of websites
• Java: Amazon, Gmail
• C++: Google / .Net: MySpace
Web Designing & Internet Marketing

11. Server Application
Servers • Web pages
Apache – stored on a Web server, or host
Microsoft – On a computer that stores and sends (serves) requested Web
Netscape pages and other files
zeus
AOLserver • Publishing
JavaWebServer
– copying Web pages/files to a Web server
Oracle
Types of Websites
Web Designing & Internet Marketing

12. Web Browsers
• Web Browser
– Program that interprets and displays Web pages
– Microsoft Internet Explorer and Mozilla Firefox
• Uniform Resource Locator (URL) is the address of a
document or other file accessible on the Internet
– http://www.google.com
• Hyperlink
– an element used to connect one Web page to
another
Clients (Browser)
Internet Explorer
Firefox
Mozilla
Chrome
Netscape
Opera
Amaya
AOL
MSN
Web Designing & Internet Marketing

13. Myths & realities of internet
• If it's on the internet, it's free to everybody
• Commerce is not allowed on the internet
• The internet is a public place
• I don't need a website.
• I'll hire professionals for internet stuff
• My business is local.
• The internet will make me rich
• OK, I'll do whatever you say
Web Designing & Internet Marketing

14. 12 Principles of good web design
1. Visitor-centric, clear purpose
2. Progressive disclosure
3. Displays quickly
4. Browser compatible
5. Intuitive navigation
6. Spelling, grammar, writing
7. Secure (eCommerce)
8. Attractive design, easy to read
9. Cultural bias? (Regional? Domestic? International?)
10. No technical problems (broken links, buggy scripts)
11. Maintainable (separate content from style)
12. Search Engine Accessible
Web Designing & Internet Marketing

15. Thank you !!!
Contact:
maheshpanchal.1@gmail.com