This document is a resume for Wanda J. Bax. She has over 10 years of experience in healthcare sales and account management roles with a focus on group purchasing organizations and medical supply companies. Her skills include contract negotiation, strategic analysis, value analysis, and building strong customer relationships. Recent roles include Director of Program Solutions at Amerinet, where she managed a $200M portfolio and grew sales by 20%, and Director of Alternate Site at MedAssets, where she implemented a new program valued at over $10M.
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
1. Wanda J. Bax
121 Quail Run Drive ~ Defiance, Missouri 63341
636-398-5249 (H) ~ 636-346-4691 (C)
baxfamily@yahoo.com
Director / National Account Manager - Healthcare
Experienced Healthcare agent with a big picture understanding of supply chain processes applies value
analysis expertise characterized by innovative supply savings and quality solutions that work. Skilled in
building long-term customer relations using well-honed negotiating talents consistently resulting in
customer satisfaction, vendor loyalty and expanded corporate opportunities.
Selected Competencies
GPO / IDN contract
generation
Portfolio management
Value analysis
Event coordinator
Strategic market analysis
Professional Experience
Amerinet, St. Louis, Missouri 2011 - present
A Group Purchasing Organization for the healthcare industry.
Director, Program Solutions, Amerinet Choice
Successfully managed Amerinet Choice Program valued at
$200+M, ensuring exceptional value to members by providing
quality products at market leading pricing.
Supported negotiation of agreements with suppliers for Choice
Portfolio, generating revenue of $7.1M.
Accomplished nearly 20% growth in portfolio sales through
strategic analysis, strong supplier relationships and emphasis on
increased customer compliance.
MedAssets, St. Louis, Missouri 2010 - 2011
Publicly traded Group Purchasing Organization for healthcare industry.
Director, Alternate Site
Empathetically facilitated a vendor substitution reducing
customer costs up to 20%, simultaneously retaining the good
faith of the original vendor.
Implemented process streamlining for the largest LTC client
opening previously closed contracts for an excess of 5000
customers resulting in significant and on-going sales increases.
Developed Alternate Care Program, negotiating portfolio of
contracts valued more than $10M.
Major Pharmaceuticals, Livonia, Michigan 2006 - 2010
Manufacturer of generic pharmaceuticals (The Harvard Drug Group).
National Account Manager, Institutional Division
Initiated and negotiated Wholesaler Agreement resulting in new
business sales of $110K.
Developed a relationship resulting in a Direct Distributor
Agreement resulting in new business sales of $150K.
Proactively created liaisons with large health systems networks:
Implemented custom contract of products.
Customers experienced savings of 12% to 18%.
Corporation received notable business increases.
Professional Strengths
Client centric sales
relationships
Outstanding negotiator
Skilled project manager
Excellent interpersonal
communications
Experienced public speaker
Achievement Highlights
Developed Alternate Care
Program – portfolio of
contracts valued at
$10M+
Cultivated new business
arena signing $150K
Wholesaler Agreement.
Proven negotiating
expertise routinely
created customer savings
up to 20%.
2. Wanda J. Bax Page 2
Major Pharmaceuticals, Livonia, Michigan 2006 - 2010
Manufacturer of generic pharmaceuticals (The Harvard Drug Group).
National Account Manager, Institutional Division
Driving contract compliance through inclusive contract development attracted new business and
retained current customers.
Outstanding negotiating skills and excellent interpersonal communications contributed to
the business growth that occurred.
Aggressively pursued the institutional market and successfully closed opportunities through
value analysis and negotiations.
Achieved 100% bonus at every offering.
McKesson Medical Surgical, Golden Valley, Minnesota 2003 – 2006
Medical Supply Wholesaler
Sales Associate, Extended Care
Provided add-on sales / services to established accounts. Qualified patients, managed legal
documentation for Medicare reimbursement, sold and ordered necessary products associated
with diagnosis.
Met or exceeded quarterly key initiatives including Medicare Part B documentation/order
completion on timely basis, systems install and training, participation in special sales initiatives,
special projects as assigned.
Achieved 100% bonus at every offering.
Additional Experience
Travelers Insurance, St. Louis, Missouri, Executive Contract / Project Administrator
Continuing Education Basic Studies including: Business Management, Sales, Marketing,
Miller Heiman Sales Training
Lindenwood University, St. Charles, MO - Business