Hoover, Craig EXPANDED RESUME

CRAIG A. HOOVER Plantation, Florida
craig.hoover1@gmail.com • https://www.linkedin.com/in/craig-hoover-86a8b9a • 770-630-1464
CEO / COO / PRESIDENT - VP OF OPERATIONS
Growth Strategies / Business Development / Startups / Turnarounds / Profit Improvement / P&L /
Multisite Operations / Finance / Cost Reduction / Healthcare Management / Budgets / EMR / IT /
Strategic Planning / Continuous Process Improvements / Negotiations / Contracts / ACA / HIPAA /
Practice Management / Change Management / M&A / SAP / Systems / Training / Team Building /
Staff Development / Organizational Development / Quality Management / Outcome Improvements /
Compliance / Utilization Improvements / Patient Satisfaction / Joint Ventures / Restructuring /
Facilities Management / Capital Programs / Program Management / Staff Retention / Audits /
Corporate Governance / Accounting / Treasury / New Service Development / Marketing /
Reimbursement / Capital Markets / Rightsizing / Regulatory Relations / Joint Commission /
A versatile and sought after senior general management and operations executive with an outstanding
record, I have driven steeply rising gains in revenue, profits, quality and shareholder value for leading
regional healthcare, hospital, group practice and practice management organizations. At Cano America,
Kindred Hospitals, Select Specialty Hospital, Saint Catherine Medical Center other institutions. I built
and led diverse multidisciplinary teams to consistently surpass all corporate, patient and shareholder
expectations.
In addition to directing high-performance day-to-day operations, I have led successful expansions, fast-
growing startups and dramatic turnarounds. With a proven record leading process, training and
performance and other improvements, everything I do is aimed at promoting best-in-class levels of
service, quality of care, clinical outcomes and organizational excellence.
Highly skilled in change management leadership, I pride myself on balancing empowerment and
accountability to propel organizations to exceed board and stakeholder objectives, meet rapidly evolving
regulatory compliance requirements, and outperform market and economic challenges. One of the keys
to my success is the ability to form consensus and cohesion by building high-trust, high-integrity
relationships.
At your organization, I could make a strong impact by:
! Planning & executing aggressive growth strategies
! Identifying & seizing underserved & emerging markets
! Forging win-win strategic alliances & profitable partnerships
! Driving continuous improvements in outcomes & satisfaction
! Leveraging new technologies, systems & software applications
! Devising & implementing nimble change management roadmaps
! Maximizing productivity, quality & efficiency while reining in costs
! Reengineering systems & optimizing processes to boost performance
! Ensuring rigorous regulatory compliance, internal controls & governance
! Recruiting, mentoring & motivating high-performance multidisciplinary teams
Others have described me as a natural leader, high-energy motivator and trusted mentor, penetrating
analyst, visionary strategist, persuasive communicator and shrewd negotiator.
My education includes an MBA in Healthcare Administration from the University of Oklahoma and a
Bachelor degree in Business & Healthcare Administration from Wayland Baptist University.

CRAIG A. HOOVER PAGE 2
CAREER HISTORY & SELECTED HIGHLIGHTS
President, Cano America, 2016. Recruited to lead a startup physician / group medical practice
management provider. Built the organization from the ground up, driving strong revenue, profit,
enrollment and patient population growth. Sold the firm to a private equity partner, at a strong multiple
over earnings, positioning it for a possible IPO. Notable achievements include:
Rapidly grew a startup. Seeing an untapped demand for medical practice management
service in South Florida launched Cano America. Developed a comprehensive suite of services,
technology and application platforms. Built a multidisciplinary team and an operational
infrastructure. Hatched an aggressive marketing and sales campaign. Enlisted 20 practices,
encompassing internal medicine, dentistry, plastics/cosmetic surgery, vision/optometry and
allergy, with a patient base of 6,000 lives first year. Generated millions in revenue, going cash
positive in less than five months.
Built a profitable POL business. Looking to drive new revenues at Cano America, saw an
opportunity to build a physician-owned laboratory (POL). Developed and executed a business
plan, directing everything from state licensing and inspections to construction and
implementation. Offered services from basic blood work to full-service vein, allergy and arthritis
lab studies. Generated $9M in first year revenues, positioning the highly-scalable model for
rapid future growth.
Raised tens of millions in private equity funding. Physician owner/partners at Cano America
were looking for ways to grow the firm. Pitched an early investor with minority interest in the
firm, a private equity firm, to increase its stake. Orchestrated an M&A deal, selling a majority
stake to the PE firm, InTandem, securing $100M in growth capital. Leveraged the infusion of
new funds to upgrade systems, enlist new practices and expand into new markets.
Positioned an early-stage firm for a near-term IPO. Cano America shareholders wanted to
investigate possible exit strategies. Developed and initiated a strategic roadmap. Implemented a
comprehensive SAP accounting and finance platform. Utilized the new systems to prepare
auditable financials suitable for pitching the company to investment bankers to underwrite a
public stock offering. Current projections forecast the firm to reach $400M in revenue by year-
end 2019.
CEO, Kindred Hospital Hollywood, FL, 2013-2016. Recruited to direct all operations for a 124-bed long-
term acute care facility. Spearheaded major process, systems, training, cost, profitability and quality
improvement initiatives. Exceeded revenue and profit objectives by an average of 20% annually. Key
accomplishments include:
More than doubled revenues while growing profits. Empty beds depressed revenues and
profits, causing Kindred Hospital Hollywood miss targets. Spearheaded a multipronged initiative
to maximize admissions, utilization and reimbursements. Forged alliances with new medical
practices, expanded the number of doctors with admitting privileges and strengthened
community-focused marketing and outreach. Established the hospital as a go-to provider.
Increased the daily census 35%, boosting revenues from $4M to $8.6M. Held down costs to
grow profits 15%.
President of Operations, Food Management Group, 2009-2013. Recruited by a global leader in
healthcare foodservice to direct all US and international operations. Led a successful turnaround.
Managed budgets to $26M+ and staff to 400+. Significant contributions include:
Renegotiated supply chain agreements, saving millions. FMG needed to increase
profitability. Conducted a deep dive review of all purchase contracts, revealing that the firm
failed to capture appropriate volume discounts and rebates from key vendors. Renegotiated
dozens of contracts and strengthened compliance with existing terms on others. Secured
numerous rebates and discounts to generate $5M in annual savings.

CEO, Select Specialty Hospital, 2007-2009. Recruited to direct a multisite hospital/healthcare
organization. Led a successful reorganization, driving gains in care quality, outcomes, revenue and
profits. Managed budgets to $450M+. Accomplishments include:
Slashed costs by millions & beat earnings forecasts in a consolidation. Identified a need
to restructure Select Specialty Hospital’s leased hospital-in-a-hospital operations in Columbus,
OH. Directed a consolidation pulling four operations out of partner facilities. Set up a single
standalone facility in a newly acquired site, providing long-term acute respiratory and internal
medicine services. Sharply cut rent and other operating costs without any reduction in patient
population. Beat first year forecasts by 15%, posting $6.9M in profits, and second year
projections by 20% with $8.4M in profits.
President & CEO / Regional Operations Director, Saint Catherine Medical Center, 2006-2007.
Directed startup of a new hospital system formed via a multistate acquisition. Concurrently held national
corporate and regional roles at two key facilities in IN and PA. Contributions include:
Improved outcomes & satisfaction while cutting costs with hospitalist program. After
directing an ownership transition at Saint Catherine Healthcare, recognized a need to grow
revenue and improve quality. Designed and implemented a hospitalist program. Reengineered
processes, policies and procedures to ensure superior continuity of care. Improved the daily
census by 20%. Increased efficiency and cut waste to add 15% to the bottom line. Improved
patient satisfaction scores from a 2.7 Star rating to 4.5 Stars.
Earlier: CEO, Kindred Hospital Atlanta; COO, Community Care LLC; and SVP / CEO, St. Mary’s
Hospital. Served in the United States Air Force in both active duty and reservist roles. Attained the rank
of O-3 Captain while performing assignments in the US and overseas with Medical Service Corps.
Accomplishments in these roles include:
Turned around a struggling hospital, more than tripling profits. Kindred Hospital Atlanta
was in a downward revenue and profit spiral and losing staff at an alarming rate. Seeing morale
and satisfaction as key threats, launched a comprehensive training and engagement initiative
for staff at all levels. Slashed attrition from 45% to 16%. Improved physician satisfaction from 3
Stars to an all-time high of 4.9 Stars. Dramatically increased physician recruitment, attracting
top talent from a wide range of specialties. Drove a 240% jump in profits, going from $4.7M to
$16M+.
Orchestrated a $15M P&L turnaround. St. Mary’s Hospital’s Skilled Nursing Center division
was hemorrhaging millions in annual losses, threatening the financial viability of the hospital. To
stem the loses while ensuring quality and continuity of care, negotiated an alliance with other
local skilled nursing facilities. Enabled closure of St. Mary’s center with virtually no impact on
the patient population. Completely stemmed the tide of red ink, assuring continued profitable
operation of the hospital’s core services to the community.
Engineered a successful strategic alliance. The labor/delivery department at a local county
hospital was struggling under intense financial burdens. Proposed and negotiated a partnership
merging the county operation into St. Mary’s Hospital’s Labor & Delivery Department. Secured
county approvals. Offered superior services and seamless continuity of care. Saved the county
millions while adding 700+ patients and $1.4M in revenue to St. Mary’s annually.
Added millions to the bottom line with an innovative telemedicine program. Costs and
safety risks in St. Mary’s high-regarded in-patient corrections system program were rising. To
maintain quality and care levels, designed an advanced telemedicine solution linking prisons to
the hospital. Enabled remote diagnosis and follow up care overseen by a hospitalist. Provided
365-day coverage. Improved state corrections department and prisoner satisfaction as well
clinical outcomes. Eliminated in-hospital safety risks. Slashed transport and security costs.
Saved $3M in costs annually.

EDUCATION
MBA in Healthcare Administration from the University of Oklahoma.
Bachelor degree in Business & Healthcare Administration from Wayland Baptist University.
PROFESSIONAL, CIVIC, SOCIAL SERVICE & CHARITABLE AFFILIATIONS
Board Member Hollywood Chamber of Commerce – Present
Board Member Cuban National Council - Present
Member of the South Broward Hospital Coalition
Schuylkill County YMCA – Board Member
Hollywood Chamber of Commerce – Member
Past President of the MDA Tucson AZ
Past President of the Alzheimer’s Association Tucson, AZ
American College of Healthcare Executives – Member
American Hospital Association – Member
HONORS & RECOGNITION
Named to Who’s Who in Economics and Who’s Who in Healthcare.
MILITARY SERVICE
I am honored to have served in the United States Air Force, where I attained the rank of Captain while
performing in assignments in the Medical Service Corps, before receiving an Honorable Discharge.
OTHER CREDENTIALS
Certified as a National Signing Notary.
PERSONAL INFORMATION
In my spare time, I enjoy Scuba diving (I am a Master Certified Diver), travel, reading and fitness.

Hoover, Craig EXPANDED RESUME

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