This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!
4 success factors for pharma multichannel marketingCOUCH Health
While planning is important, it’s the implementation of your pharma multichannel marketing strategy that determines the success of your efforts. To get this right, you’ll need to apply marketing fundamentals and business best practices to the integrated-channel solutions at your disposal. The critical success factors for effective implementation are outlined in this presentation.
This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!
4 success factors for pharma multichannel marketingCOUCH Health
While planning is important, it’s the implementation of your pharma multichannel marketing strategy that determines the success of your efforts. To get this right, you’ll need to apply marketing fundamentals and business best practices to the integrated-channel solutions at your disposal. The critical success factors for effective implementation are outlined in this presentation.
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
Boost Your Medical Business in New York with These Simple Tips9 series
Starting your private medical practice is an exciting opportunity to take control of your medical career. Unfortunately, it is challenging and complicated. To keep things moving forward in your medical practice, you’ll need a clear and precise plan from the start. This step-by-step tutorial will assist you in establishing your medical practice.
This presentation provides a quick profile about Marwan Wahbi, his skills, areas of expertise, as a professional trainer & business consultant. It presents the various professional & healthcare / pharmaceutical training courses / workshops / seminars that Marwan Wahbi offers.
I presentation I did on October 23, 2010 at the Sales Force Effectiveness LATAM congress. I exposed my perspective on multi-channel marketing and how the leverage online tactics for sales reps and enhance their relationship with their audiences
People are booking flights, reservations, and hotels online, and patients are coming to expect the same type of services from their physicians. Your website plays a big role in guiding patients through the process and making it easier for them to accomplish these tasks.
Your website needs to accomplish 3 main goals for your patients: guide, explain, and enable.
Guide Your Patients
When you see your patients in person, you are guiding them in making health decisions. Your website design is an extension of that. In order to effectively communicate with your patients online, your website design must be modern, easy to use on all devices, and easy to navigate.
Modern Website Design - Modern website designs convey a certain level of quality, and are often easier to navigate. Modern designs tend to be cleaner, placing the focus on the information your patients need to know.
Mobile-Friendly Design - Many patients will access your website on mobile devices, so it’s important to have a mobile-friendly design. The easiest way to accomplish this is to go with a responsive design, which will adapt to fit any screen size.
Easy to Navigate - Make your address, phone number, and specialties easy to find. Clearly label navigation items, and avoid cluttered website pages. Make your location and phone number available on every page of your website so patients can easily find that information.
Explain Your Procedures & Services
Give patients enough information to make a decision, just as you would when seeing patients in your office. Your website content can reassure patients and help them learn more about your practice.
Explain Your Specialties - At a minimum, list out your specialties. Ideally, you should also have content that explains each procedure or service. Create a reliable source of information for patients.
Answer Common Questions - Create website content that answers questions for patients so they don’t need to keep calling your office. This content could contain FAQs or a set of pre- and post-op instructions to help reassure patients.
Enable Patients to Take Next Steps
Help patients accomplish what they came to do on your website--make an appointment, or contact you for more information.
Appointment Scheduling - Allow patients to book an appointment right away to increase the chances that they will follow through. Add an appointment request form directly to your site, use an appointment booking service like ZocDoc, or use an EMR or EHR to offer online appointment scheduling.
Contact Forms - Make contact forms available on your website so that patients can quickly and easily submit routine requests and questions to your office.
Intake Forms - Allow patients to fill out your intake forms online, or have them available to print out before the appointment. This will save your patients the trouble of arriving early to fill out forms.
Use your website to your advantage to connect with patients.
It’s easy to let marketing slip simply out of a lack of time. This doesn’t mean that you can’t market your practice. You just have to become more efficient.
Prioritize
What is the most important thing your practice needs? Attracting new patients? Getting more referrals? Define your goals, then choose tactics to help you achieve them.
Example: A practice wants to increase the number of new patients from referrals by friends and family. Our patients are happy and likely to refer, so we need to leverage that into more new patients.
Plan Out Tactics
You need a plan to help you stay consistent. Then, figure out how that plan fits into your daily work. Without a clear plan, you may spend much more time on marketing, so it will save time in the long run.
Example: Make it easy for patients to refer via a Facebook campaign and a landing page on our website. We’ll collect patient stories and share on our Facebook page and track new patients related to the campaign.
Delegate Responsibilities
Delegate tasks where you can to ensure that everything gets done on time.
Example: Nurses find patients to participate. Front desk staff collects the information. I post the information to Facebook and create the landing page. The practice manager attributes patients to the campaign.
Use Automation
Automation allows you to set up and schedule content ahead of time. You can find automation tools for several different platforms, including social media, blog posts, and email marketing.
Example: Schedule out Facebook posts. Schedule content updates on our website. Use electronic surveys to quickly collect information from patients.
Social Media - Pre-planned events and any information that isn’t time-sensitive can be scheduled ahead of time. Most social media management services are free and will save you the trouble of logging into each account. Hootsuite and Buffer are popular, but research and test to see what works best for you.
Blog Posts/News Updates - Most blog sites like Wordpress allow you to schedule posts in advance. Just be sure to keep a schedule of posts so you can stay on track.
Email Marketing - A service like Constant Contact or MailChimp allows you to set up content and send to a group of contacts exactly when you want. No need to manually send out each one. Use a HIPAA-compliant service to protect patients.
Evaluate Progress & Focus on What Works
Over time, you should be able tell what is working for you and eliminate what isn’t. Frequently review your results so you aren’t wasting time on something that isn’t helping.
Example: Review the number of patients that credit their visit to referrals. Has that number increased, or remained steady? The answer will inform our strategy moving forward.
The key to making your practice’s marketing more efficient and effective is having a plan, sticking to it, and cutting out unnecessary steps.
The key to delivering results on healthcare marketing is a cohesive integrated strategy addressing multiple audiences across diverse channels. At Carestruck, we're showing clients how to interlock these gears under a singular cohesive strategy. If we can help you grow, call 708-995-1370.
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
Boost Your Medical Business in New York with These Simple Tips9 series
Starting your private medical practice is an exciting opportunity to take control of your medical career. Unfortunately, it is challenging and complicated. To keep things moving forward in your medical practice, you’ll need a clear and precise plan from the start. This step-by-step tutorial will assist you in establishing your medical practice.
This presentation provides a quick profile about Marwan Wahbi, his skills, areas of expertise, as a professional trainer & business consultant. It presents the various professional & healthcare / pharmaceutical training courses / workshops / seminars that Marwan Wahbi offers.
I presentation I did on October 23, 2010 at the Sales Force Effectiveness LATAM congress. I exposed my perspective on multi-channel marketing and how the leverage online tactics for sales reps and enhance their relationship with their audiences
People are booking flights, reservations, and hotels online, and patients are coming to expect the same type of services from their physicians. Your website plays a big role in guiding patients through the process and making it easier for them to accomplish these tasks.
Your website needs to accomplish 3 main goals for your patients: guide, explain, and enable.
Guide Your Patients
When you see your patients in person, you are guiding them in making health decisions. Your website design is an extension of that. In order to effectively communicate with your patients online, your website design must be modern, easy to use on all devices, and easy to navigate.
Modern Website Design - Modern website designs convey a certain level of quality, and are often easier to navigate. Modern designs tend to be cleaner, placing the focus on the information your patients need to know.
Mobile-Friendly Design - Many patients will access your website on mobile devices, so it’s important to have a mobile-friendly design. The easiest way to accomplish this is to go with a responsive design, which will adapt to fit any screen size.
Easy to Navigate - Make your address, phone number, and specialties easy to find. Clearly label navigation items, and avoid cluttered website pages. Make your location and phone number available on every page of your website so patients can easily find that information.
Explain Your Procedures & Services
Give patients enough information to make a decision, just as you would when seeing patients in your office. Your website content can reassure patients and help them learn more about your practice.
Explain Your Specialties - At a minimum, list out your specialties. Ideally, you should also have content that explains each procedure or service. Create a reliable source of information for patients.
Answer Common Questions - Create website content that answers questions for patients so they don’t need to keep calling your office. This content could contain FAQs or a set of pre- and post-op instructions to help reassure patients.
Enable Patients to Take Next Steps
Help patients accomplish what they came to do on your website--make an appointment, or contact you for more information.
Appointment Scheduling - Allow patients to book an appointment right away to increase the chances that they will follow through. Add an appointment request form directly to your site, use an appointment booking service like ZocDoc, or use an EMR or EHR to offer online appointment scheduling.
Contact Forms - Make contact forms available on your website so that patients can quickly and easily submit routine requests and questions to your office.
Intake Forms - Allow patients to fill out your intake forms online, or have them available to print out before the appointment. This will save your patients the trouble of arriving early to fill out forms.
Use your website to your advantage to connect with patients.
It’s easy to let marketing slip simply out of a lack of time. This doesn’t mean that you can’t market your practice. You just have to become more efficient.
Prioritize
What is the most important thing your practice needs? Attracting new patients? Getting more referrals? Define your goals, then choose tactics to help you achieve them.
Example: A practice wants to increase the number of new patients from referrals by friends and family. Our patients are happy and likely to refer, so we need to leverage that into more new patients.
Plan Out Tactics
You need a plan to help you stay consistent. Then, figure out how that plan fits into your daily work. Without a clear plan, you may spend much more time on marketing, so it will save time in the long run.
Example: Make it easy for patients to refer via a Facebook campaign and a landing page on our website. We’ll collect patient stories and share on our Facebook page and track new patients related to the campaign.
Delegate Responsibilities
Delegate tasks where you can to ensure that everything gets done on time.
Example: Nurses find patients to participate. Front desk staff collects the information. I post the information to Facebook and create the landing page. The practice manager attributes patients to the campaign.
Use Automation
Automation allows you to set up and schedule content ahead of time. You can find automation tools for several different platforms, including social media, blog posts, and email marketing.
Example: Schedule out Facebook posts. Schedule content updates on our website. Use electronic surveys to quickly collect information from patients.
Social Media - Pre-planned events and any information that isn’t time-sensitive can be scheduled ahead of time. Most social media management services are free and will save you the trouble of logging into each account. Hootsuite and Buffer are popular, but research and test to see what works best for you.
Blog Posts/News Updates - Most blog sites like Wordpress allow you to schedule posts in advance. Just be sure to keep a schedule of posts so you can stay on track.
Email Marketing - A service like Constant Contact or MailChimp allows you to set up content and send to a group of contacts exactly when you want. No need to manually send out each one. Use a HIPAA-compliant service to protect patients.
Evaluate Progress & Focus on What Works
Over time, you should be able tell what is working for you and eliminate what isn’t. Frequently review your results so you aren’t wasting time on something that isn’t helping.
Example: Review the number of patients that credit their visit to referrals. Has that number increased, or remained steady? The answer will inform our strategy moving forward.
The key to making your practice’s marketing more efficient and effective is having a plan, sticking to it, and cutting out unnecessary steps.
The key to delivering results on healthcare marketing is a cohesive integrated strategy addressing multiple audiences across diverse channels. At Carestruck, we're showing clients how to interlock these gears under a singular cohesive strategy. If we can help you grow, call 708-995-1370.
1. CHRISTOPHER LAWRENCE WEBB
801 S Greenbrier Street, Arlington, VA, 22204 * (812)361-9340
Chriwebb@Indiana.edu
Education
Indiana University, Bloomington, IN Major: Communication & Culture
Bachelor of Arts and Sciences December 2012
Work Experience
Vernalis Therapeutics (Inventiv Health) June 2015- Current
Pharmaceutical Sales Representative
Promote and launch two new products in the Upper Respiratory/Pulmonology space in the Washington
DC/Northern VA/So. Maryland territory on behalf of Vernalis Therapeutics Inc.
Clinically educate Health Care Professionals and Pharmacist on Tuzistra XR and Moxatag
Build and maintain relationships with Internal Medicine, Allergist and Pulmonologist to encourage positive
experience with Vernalis products
Provide accurate and up-to-date product information, answer questions and address concerns
#10 territory in the nation out of 80 territories in prescription volume and RXgrowth for Tuzistra XR
Randstad USA December 2014-July 2015
B2B Sales Consultant/Account Manager
Prospect new businesses within the Northern VA territory
Schedule meetings with new and existing clients
Personally brought in more than $10,000/month in placement fees
Exceed 70+ cold calls a day and closing 3 newaccounts per month
Led area with revenue totaling $94,000 for 2015 fiscal year
Enterprise Rent-A-Car November 2013-December 2014
Assistant Manager
Continuously rank in the top 5% in overall sales in South Florida region
Manage and mentor new management trainees/employees
Close and seek newbusiness accounts using effective marketing strategies and closing techniques
Run daily branch operations while budgeting operating costs for branch
Recognize as top performer on Enterprise Sales Matrix 8 out of10 months
#1 In Total Additional Revenue in South Florida Region, increasing revenue year to year with each month
managing a branch
MVP of Enterprise’s Nationally ranked 5.4.3.2.1 Sales Training
Stars and Stripes June 2013-October 2013
Marketing Coordinator (Contract)
Effectively increase brand awareness using innovative software,traditional marketing strategies and social media
Ran promotions that saw an increase of50,000 newusers to our website and 60 newsubscribers
Assisted Marketing Director with PPC campaigns while enhancing Stars and Stripes visibility using SEO
Advantage Sales and Marketing October 2011-March 2013
Territory Sales Manager
Develop presentations and present data analysis to senior executives
Rotate and sale client merchandise to store management on a daily basis
Assist supervisors with managing projects
Sales Event Specialist
Develop marketing strategies and held large events to 300+ customers a day to promote specific products by
using aggressive sale pitchesto consumers
Integrate new products within Sam’s club and increase product awareness
Revise marketing/sale campaigns that failed and implement new ideas that translated to sale growth and
strengthen relations with future loyal buyers
