This document provides a summary of Corey Hollander's professional experience in healthcare marketing, business development, sales, and client relations over the past 12+ years. He has a proven track record of developing marketing strategies and initiatives that increase referral volumes, improve brands, and drive growth. His experience includes roles leading marketing for neurology and neurosurgery services, managing client relationships for medical distribution and GPO partnerships, and directing business development and marketing for an imaging center.

1. Corey Michael Hollander
(314) 607-7274 CoreyHollander13@gmail.com
 Unique knowledge of healthcare distribution and GPO relationships, 10+ years of health care business
development and advertising and marketing.
 Possess an extensive background establishing relationships that yield long term referrals and improve key
payer mix.
 Initiate a content rich marketing strategy that promotes the value of consumer benefits to drive referrals.
 Proven healthcare sales and marketing professional with an exceptional ability to engage in meaningful
dialogue with clients while building rapport and fostering long term relationships.
 Employ account management experience to execute marketing concepts, increase referral volume, improve
brand awareness and effectively identify barriers and apply successful strategies to overcome challenges.
 12+ years of hiring, training and mentoring staff to lead to successful outcomes while fostering an
environment of collaboration and team unity.
 Proficient with statistics and data to analyze trends and opportunities as well as metrics for increased
referrals.
Barnes-Jewish Hospital March 2015-Present
Marketing Lead Neurology and Neurosurgery
Responsible for leading the development, management, measurement and implementation of marketing
initiatives and business development resulting in a 12% growth of neurosurgery referrals for a nationally
ranked hospital.
Utilize and develop value based content marketing to improve SEO and reduce digital spend by 15%, while
increasing organic growth through social media.
Establish a strong collateral portfolio for neurology and neurosurgery with direct collaboration and buy in from
physicians and clinical outreach teams.
Collaborate with physicians and marketing operations, brand experience, business development and media
relations to ensure initiatives are well coordinated, planned, implemented and effective.
Promote a strategy within the organization's brand and work collaboratively with key stakeholders to maximize
the overall efforts to achieve a top ten nationally ranked service line.
Direct the promotion of clinical trials to gain national exposure with Washington University School of
Medicine’s department of neurosurgery.
Plan and implement targeted physician dinner programs, CME events, healthcare trade shows, hospital
consortiums, and clinical round tables. .
M.A. Advertising and Marketing, Webster University, St, Louis, MO.
B.A. Sociology, Maryville University, St. Louis, MO.

2. Mid-West Medical & Amerinet GPO St. Louis, MO 2012-2013
Client Relations Liaison
Contracted to implement ambulatory centered pilot program combining the services for medical supply
purchasing and healthcare services. Initial 6 month contract produced immediate impact and resulted in
an extension of the contracted program.
Responsible for establishing and facilitating relationships with non acute physicians and specialty
account managers within the medical distribution and GPO environment. Liaison for distribution and
GPO account directors and senior staff.
Devised health care solutions to increase sales by $1.5million+, resulted in multi million dollar
downstream longevity, strengthened key regional accounts and increased market share by adding 27
additional accounts.
Vista Imaging Festus, MO 2007 - 2012
Director of Business Development & Marketing
Increased brand awareness within marketplace. Developed relationships with key physicians to
increase referrals and establish a continuum of care. Added new services for greater patient access and
expedited medical imaging, all resulting in an increase of referring base by 19 %.
Designed new logo and produced marketing mix including; social media, website, print collateral, radio
and newspaper advertising all to engage key referring physicians and office staff in order to enhance
brand identity and improve loyalty from high volume physicians.
Stabilized business in a volatile industry in order to gain market share and increase referral volume
annually by augmenting product offerings in order to meet the needs of key physicians and their
patients.
Improved and increased staff in order to promote new health screenings; including stroke, low dose CT
and echocardiograms for low income and under insured patients.
Initiated, planned and utilized early morning provider coffee talks, dinner programs and health fairs
which resulted in 21 new accounts and increased scan volume by 14%.
Express Scripts Inc. May 2013-2015
Senior Product Manager, Medicare
Managed Medicare programs and support client relationships, coordinate with health plan account
teams and clients to support needs associated with Medicare guidance, compliance, strategy, annual
readiness, star ratings, PBM oversight and industry perspectives.
Led cross functional team to develop strategies and objectives with two pilot programs, which were both
implemented by clients and added to the ESI book of business. Successful with the upsell of products
and services resulting in controlled spending and improved member medication adherence.
Designed new product concepts from inception to completion for the New Product Team, and created
risk-sharing contract; an innovative approach to win clients and hold business accountable.