AdFire is a company that provides targeted digital advertising to reach healthcare professionals (HCPs). They have a proprietary database of over 8 million HCP records that allows for granular targeting of specific specialties, locations, and other attributes. AdFire uses real-time bidding technology to place ads in front of HCPs online, ensuring ads only reach the intended HCP audience. Their services aim to help brands connect with HCPs more effectively through digital channels.