WalkBeats aims to create a music player app with all basic features and additional new features. The app will target smartphone users who love music. It will provide better features and experience than competitors like PowerAmp, Google Play Music, and N7 Player. The company focuses on product strategy and improving the app over time. Its goals are to reach 100% profits within 2 years through premium purchases and ads. It will develop the app, promote it, and maintain it through a technical, marketing, sales, and accounts units. It will collaborate with partners for promotion, data management, and interface design.