This document describes a proposed mobile app called Mobile Infopiste that would provide smartphone comparison information, latest releases, and locate nearby service centers all in one app. It aims to save users time by consolidating this information instead of searching multiple websites. The app would be available for Android devices and offer both free and premium subscription-based versions. The premium version would provide additional offers and benefits. The document outlines the app's value proposition, target market, marketing strategy, and high-level implementation plan.
This document provides tips for app marketing strategies, including engaging an online presence on social media and forums to promote an app idea. It advises analyzing competitors to understand the market and review what users like and complain about. The document also makes recommendations around monetization options, pricing, naming, design, gaining reviews and feedback, and spreading awareness of the app.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
How much does it cost to develop an app? Thats the question we get asked most. It like asking how much does it cost to build a house :-)
There are many parameters involved and having built over 2000 apps we are in a good position to answer how much does it cost to develop a good basic app.
Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.
This document outlines a 10 step process for developing a successful mobile app. The steps include: 1) identifying user needs and app features, 2) determining target users, revenue model, and platforms, 3) designing the app interface and user experience, 4) choosing a development approach like native, web, or hybrid, 5) creating a prototype, 6) integrating analytics, 7) beta testing with target users, 8) deploying the app, 9) analyzing usage metrics, and 10) upgrading the app over time with improvements and new features. The company providing this process has 14 years of mobile development experience across 400 completed projects.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
This document describes a proposed mobile app called Mobile Infopiste that would provide smartphone comparison information, latest releases, and locate nearby service centers all in one app. It aims to save users time by consolidating this information instead of searching multiple websites. The app would be available for Android devices and offer both free and premium subscription-based versions. The premium version would provide additional offers and benefits. The document outlines the app's value proposition, target market, marketing strategy, and high-level implementation plan.
This document provides tips for app marketing strategies, including engaging an online presence on social media and forums to promote an app idea. It advises analyzing competitors to understand the market and review what users like and complain about. The document also makes recommendations around monetization options, pricing, naming, design, gaining reviews and feedback, and spreading awareness of the app.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
How much does it cost to develop an app? Thats the question we get asked most. It like asking how much does it cost to build a house :-)
There are many parameters involved and having built over 2000 apps we are in a good position to answer how much does it cost to develop a good basic app.
Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.
This document outlines a 10 step process for developing a successful mobile app. The steps include: 1) identifying user needs and app features, 2) determining target users, revenue model, and platforms, 3) designing the app interface and user experience, 4) choosing a development approach like native, web, or hybrid, 5) creating a prototype, 6) integrating analytics, 7) beta testing with target users, 8) deploying the app, 9) analyzing usage metrics, and 10) upgrading the app over time with improvements and new features. The company providing this process has 14 years of mobile development experience across 400 completed projects.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
The document discusses common UX design mistakes that should be avoided when building mobile apps. It outlines mistakes like having an unimpressive first impression, a complex user interface, poor layering of the app architecture, ignoring user feedback, creating a clone app instead of offering something unique, overusing push notifications, issues with compatibility, and inconsistent branding. The key advice is to focus on simplicity, intuitiveness, and creating a seamless user experience by addressing these common pitfalls.
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...TechAhead
The document discusses how the freemium model of mobile apps, where apps are free to download with optional in-app purchases, has helped developers and businesses monetize their apps. It provides benefits like additional revenue from regular customers through in-app purchases, reduced development costs by initially offering a basic version, and decreased piracy through free basic versions that reduce incentives for pirated copies. While successful for many, developers must maintain balance and only oversell in-app purchases if the app provides unique and satisfying functionality to keep customers willing to pay over the long run.
How to optimize your app’s discovery & its promotion on the App StoreThomas Bensoussan
This document provides best practices for optimizing app discovery and promotion on app stores. It recommends choosing a unique app name, optimizing search keywords, highlighting new device features, creating eye-catching icons and screenshots, building an engaging landing page, choosing an appropriate file size and pricing, integrating analytics and promotion tools, creating social media profiles, contacting influencers and press, and running paid promotion campaigns to boost rankings. It also suggests ways to maintain visibility organically like encouraging sharing and reviews, frequently updating the app, and continuing targeted outreach.
Mob4Hire Mobile App Usability (MobExperience) OverviewStephen King
Mob4Hire is the world's largest mobile testing and market research community. MobExperience is our premier mobile usability research product, with the ability to access over 50,000 mobile users in 152 countries.
This document describes App Kites, a mobile strategy company for publishers and authors. It offers mobile websites, Android apps, and iPhone/iPad apps to help reach readers on mobile devices. Services include adding rich multimedia content like audio books and videos, promoting books through social media and analytics, and monetizing content through ads and sales. App Kites uses an iterative development process with user testing to create high-quality, feature-rich mobile apps that engage audiences and promote brands.
10 Different ways on how to make money with Android AppsTapinja
This document outlines 10 ways to make money from Android apps: 1) paid apps, 2) in-app purchases, 3) interstitial ads, 4) virtual currency, 5) banner ads, 6) push ads, 7) icon ads, 8) offer walls, 9) reward ad networks, and 10) ring ads. Specific ad networks are recommended for each monetization strategy, including Tapgage for interstitial ads, Sponsorpay, Tapjoy, and Adcolony for virtual currency, and Inmobi and Admob for banner ads.
Mobile application development requires specialized tools and testing on emulators before field testing. User interface design is essential and must consider screen size and user input/output. One way for developers to earn revenue is through mobile ads provided by networks. StratosHear is one of India's largest digital ad networks that offers display, mobile, and video ads to help apps and brands grow their reach.
Presented at TechTonic Tuesday, Rich Foreman, CEO of Apptology discusses:
Ground work
Monetization models
Mobile app development process
Selecting a developer
App development alternatives
Mobile app marketing nyu school of continuing educationRachel Pasqua
This document summarizes a presentation about mobile app marketing. It discusses the mobile app lifecycle from ideation to launch, including validation, design, development, beta testing, and launch planning. It emphasizes the importance of using paid, owned, and earned media strategies to drive downloads and build engagement. Specifically, it notes that paid media is important for generating the high volume of downloads needed to achieve visibility in app stores, while owned and earned media support natural search and awareness. Engagement is the ultimate goal, and content strategy is key to retaining and connecting with loyal users.
The document outlines a market opportunity and plan for a mobile app that provides information on government policies in India. It notes that few apps currently exist in this space, leaving significant untapped potential. The plan is to create both free and paid versions of an app that makes policy information more convenient, effective and personalized. Key actions include extensive research, regular updates, and incentives to boost downloads and engagement over 3-6 months to achieve download targets and increase revenue.
The document outlines a marketing plan for a new fitness app. The plan aims to make the app more convenient, effective and personalized for customers. Key points of the plan include: launching free and paid versions of the app on major platforms; motivating customers to stay regular with workouts by tracking their progress over time; targeting health-conscious youth and seniors as the primary customer segment; and using competitive pricing, regular updates and collaboration with other fitness brands to promote the app. The goal is to reach 100,000 downloads for the free version within 3 months.
This document outlines a business plan for a fashion app that will keep users updated on the latest trends. The app will allow users to try clothing and accessories in 3D view before purchasing affordable options. The initial goal is to gain 30,000 subscribers within 9-12 months with a 2-5% conversion from free to paid users. Revenue will come from premium subscriptions of Rs. 60/month and ads shown in the app. The target market is India's 300 million smartphone users, focusing initially on young people interested in following celebrity styles.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Los mercados alternativos de apps - App Trade CentreApp Trade Centre
This document discusses alternative channels for promoting apps through app stores like Aptoide. It summarizes Aptoide's capabilities in distributing apps freely to acquire new users and monetizing apps worldwide. Aptoide distributes apps through various free methods like direct downloads and other app stores. It acquires users through features, sponsored campaigns, and organic discovery. Aptoide also helps developers monetize globally through its in-app billing system, which offers higher payouts and localized payment options.
The document discusses how to make money from Android applications. It covers creating an awesome product, selecting a revenue model like ads or paid subscriptions, and increasing reach and buyers through globalization and social media. It emphasizes testing the application with real users to measure performance and make improvements before official release.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
Importance of mobile apps Social Media Class
http://www.cairnslocalmarketing.com/ Innovators and Authority of Social Media in Cairns.
Mission
The Cairns Local Marketing movement believes in helping our Cairns City adapt in the rapid change of the digital marketing age.
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
The travel and tourism industry continues to grow with many areas for future growth. With more and more travelers looking to choose a service provider focused on customer experience and security, building an app like Airbnb is certainly a worthwhile endeavor and something worth spending your time and resources on.
The document discusses common UX design mistakes that should be avoided when building mobile apps. It outlines mistakes like having an unimpressive first impression, a complex user interface, poor layering of the app architecture, ignoring user feedback, creating a clone app instead of offering something unique, overusing push notifications, issues with compatibility, and inconsistent branding. The key advice is to focus on simplicity, intuitiveness, and creating a seamless user experience by addressing these common pitfalls.
In-App Purchases - Why the Freemium Model of Apps is Helping Developers and B...TechAhead
The document discusses how the freemium model of mobile apps, where apps are free to download with optional in-app purchases, has helped developers and businesses monetize their apps. It provides benefits like additional revenue from regular customers through in-app purchases, reduced development costs by initially offering a basic version, and decreased piracy through free basic versions that reduce incentives for pirated copies. While successful for many, developers must maintain balance and only oversell in-app purchases if the app provides unique and satisfying functionality to keep customers willing to pay over the long run.
How to optimize your app’s discovery & its promotion on the App StoreThomas Bensoussan
This document provides best practices for optimizing app discovery and promotion on app stores. It recommends choosing a unique app name, optimizing search keywords, highlighting new device features, creating eye-catching icons and screenshots, building an engaging landing page, choosing an appropriate file size and pricing, integrating analytics and promotion tools, creating social media profiles, contacting influencers and press, and running paid promotion campaigns to boost rankings. It also suggests ways to maintain visibility organically like encouraging sharing and reviews, frequently updating the app, and continuing targeted outreach.
Mob4Hire Mobile App Usability (MobExperience) OverviewStephen King
Mob4Hire is the world's largest mobile testing and market research community. MobExperience is our premier mobile usability research product, with the ability to access over 50,000 mobile users in 152 countries.
This document describes App Kites, a mobile strategy company for publishers and authors. It offers mobile websites, Android apps, and iPhone/iPad apps to help reach readers on mobile devices. Services include adding rich multimedia content like audio books and videos, promoting books through social media and analytics, and monetizing content through ads and sales. App Kites uses an iterative development process with user testing to create high-quality, feature-rich mobile apps that engage audiences and promote brands.
10 Different ways on how to make money with Android AppsTapinja
This document outlines 10 ways to make money from Android apps: 1) paid apps, 2) in-app purchases, 3) interstitial ads, 4) virtual currency, 5) banner ads, 6) push ads, 7) icon ads, 8) offer walls, 9) reward ad networks, and 10) ring ads. Specific ad networks are recommended for each monetization strategy, including Tapgage for interstitial ads, Sponsorpay, Tapjoy, and Adcolony for virtual currency, and Inmobi and Admob for banner ads.
Mobile application development requires specialized tools and testing on emulators before field testing. User interface design is essential and must consider screen size and user input/output. One way for developers to earn revenue is through mobile ads provided by networks. StratosHear is one of India's largest digital ad networks that offers display, mobile, and video ads to help apps and brands grow their reach.
Presented at TechTonic Tuesday, Rich Foreman, CEO of Apptology discusses:
Ground work
Monetization models
Mobile app development process
Selecting a developer
App development alternatives
Mobile app marketing nyu school of continuing educationRachel Pasqua
This document summarizes a presentation about mobile app marketing. It discusses the mobile app lifecycle from ideation to launch, including validation, design, development, beta testing, and launch planning. It emphasizes the importance of using paid, owned, and earned media strategies to drive downloads and build engagement. Specifically, it notes that paid media is important for generating the high volume of downloads needed to achieve visibility in app stores, while owned and earned media support natural search and awareness. Engagement is the ultimate goal, and content strategy is key to retaining and connecting with loyal users.
The document outlines a market opportunity and plan for a mobile app that provides information on government policies in India. It notes that few apps currently exist in this space, leaving significant untapped potential. The plan is to create both free and paid versions of an app that makes policy information more convenient, effective and personalized. Key actions include extensive research, regular updates, and incentives to boost downloads and engagement over 3-6 months to achieve download targets and increase revenue.
The document outlines a marketing plan for a new fitness app. The plan aims to make the app more convenient, effective and personalized for customers. Key points of the plan include: launching free and paid versions of the app on major platforms; motivating customers to stay regular with workouts by tracking their progress over time; targeting health-conscious youth and seniors as the primary customer segment; and using competitive pricing, regular updates and collaboration with other fitness brands to promote the app. The goal is to reach 100,000 downloads for the free version within 3 months.
This document outlines a business plan for a fashion app that will keep users updated on the latest trends. The app will allow users to try clothing and accessories in 3D view before purchasing affordable options. The initial goal is to gain 30,000 subscribers within 9-12 months with a 2-5% conversion from free to paid users. Revenue will come from premium subscriptions of Rs. 60/month and ads shown in the app. The target market is India's 300 million smartphone users, focusing initially on young people interested in following celebrity styles.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Los mercados alternativos de apps - App Trade CentreApp Trade Centre
This document discusses alternative channels for promoting apps through app stores like Aptoide. It summarizes Aptoide's capabilities in distributing apps freely to acquire new users and monetizing apps worldwide. Aptoide distributes apps through various free methods like direct downloads and other app stores. It acquires users through features, sponsored campaigns, and organic discovery. Aptoide also helps developers monetize globally through its in-app billing system, which offers higher payouts and localized payment options.
The document discusses how to make money from Android applications. It covers creating an awesome product, selecting a revenue model like ads or paid subscriptions, and increasing reach and buyers through globalization and social media. It emphasizes testing the application with real users to measure performance and make improvements before official release.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
Importance of mobile apps Social Media Class
http://www.cairnslocalmarketing.com/ Innovators and Authority of Social Media in Cairns.
Mission
The Cairns Local Marketing movement believes in helping our Cairns City adapt in the rapid change of the digital marketing age.
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
The travel and tourism industry continues to grow with many areas for future growth. With more and more travelers looking to choose a service provider focused on customer experience and security, building an app like Airbnb is certainly a worthwhile endeavor and something worth spending your time and resources on.
This document provides a marketing plan for a mobile app that provides lecture videos from top professors around the world. The plan outlines situational analysis of the target market of 17-25 year olds who prefer mobile learning. It details goals, strategies, and tactics to promote the app through social media and networking sites. Key features for free and premium versions are identified to attract users and premium subscribers. An implementation plan outlines developing the app infrastructure, database, and promotion over the first year.
The document outlines a marketing plan for an app called "My Mate" aimed at college students. The app allows students to schedule their phone's sound profiles based on location to avoid disturbances in class. It also tracks class attendance and helps manage assignments.
The plan's goals are to achieve 1 million downloads in 2 years and 1 crore (10 million) rupees in revenue in the first year. The key strategy is to use a freemium model with ads to gain users and premium subscriptions for revenue. Market research shows high smartphone usage among students presenting an opportunity. Competitors offer similar scheduling but "My Mate" will differentiate with additional attendance and assignment features.
The tactics cover product details, pricing,
A Guide for Anyone Who Wants to Turn App Development Idea into RealityIndianAppDevelopers
Here are the feature list to make Mobile App Idea Into Reality for your business. Read this blog guide of complete steps to build successful app product.
how to build engaging apps- ebook.docxBottomFunnel
The modern business world is highly competitive, and creating a popular app can be a fantastic way to stand out from the crowd and generate revenue. However, creating an app that is engaging and able to keep users coming back is easier said than done. This comprehensive guide offers five useful suggestions to help you develop profitable apps that will capture consumers' attention. The guide covers a range of topics including artificial intelligence, app marketing, database technologies, and other essential considerations. By the end of this guide, you will have a solid understanding of what it takes to create an app that resonates with consumers and delivers real value. Whether you're a seasoned app developer or just starting, this guide offers practical advice and valuable insights to help you succeed in the competitive world of app development.
The Best Features of Social Media That Drive Engagement and Popularity SofiaCarter4
Are you looking to increase engagement and popularity on social media? This informative guide will show you the best features of social media platforms that can help you boost your visibility and reach. Discover how you can make the most out of your social media accounts and get more followers in no time!
The document discusses factors to consider when choosing a mobile app development tool. It provides an overview of the mobile app development process and popular tools. Key factors include usability, budget, security/integration, and deployment considerations. The top tools expected in 2023 are React Native, Flutter, Xamarin, Ionic, and jQuery Mobile. Choosing the right development partner is important for standing out in crowded app markets.
WalkBeats aims to create a music player app with all basic features and additional new features. The app will target smartphone users who love music. It will provide better features and experience than competitors like PowerAmp, Google Play Music, and N7 Player. The company focuses on product strategy and improving the app over time. Its goals are to reach 100% profits within 2 years through premium purchases and ads. It will develop the app, promote it, and maintain it through a technical, marketing, sales, and accounts units. It will collaborate with partners for promotion, data management, and interface design.
App development is a complex process that necessitates funding at various points along the way. The total cost to develop an app depends on a variety of elements, including the app's type, sector, features, incorporated technologies, and more. In this blog, we will look at the cost of developing an app in Singapore.
Industry Experts on How to Build Really Good Mobile ApplicationIndianAppDevelopers
When mobile apps have become part and parcel of digital presence for most brands, every company or organization is developing their own branded apps. Building an app is one thing and shaping an app to success is another thing. Read more: https://bit.ly/3d3JhHP
The document provides an overview of the mobile app development process. It begins with exploring the app idea and conducting market research. This is followed by discussing project requirements like features, business model, and technology stack. Next, a minimum viable product is developed along with an app development plan. An NDA is then signed with the development firm before beginning the design and development stages. The design process includes wireframing, mockups, prototypes, and motion design. The development stage implements the frontend and backend, followed by testing and deployment to app stores.
There is no doubt that mobile phones have become a necessity for startups and enterprises. As a business person, you must step ahead to start your app development process. Below mentioned is the necessity to develop an app.
Launching an app can be daunting, but it doesn’t have to be. You can launch your app confidently and successfully with the right strategy and preparation.
By understanding the different elements of launching an app, such as choosing the right platform, preparing for user onboarding, and creating a marketing plan, you can ensure that your launch is successful. With the help of AI writing tools, you can also streamline your content creation process and make sure that your messaging resonates with your target audience.
How to Build a Successful Mobile App to Beat Competitors .pptxMobibizIndia1
Ever since mobile apps are developed to boost businesses abilities, everyone wants to take advantage of it. If you run a well-established business then you can easily consult mobile app development company and get started with your app.
This presentation provides an insight into the new Customer Relationship Management App, Perfecto CRM App which helps the users to maintain a record of the leads and the opportunities. The dashboard provides all the necessary information about the upcoming events,tasks, successful lead conversions and the amount earned.
This was a presentation that was given at Adobe MAX to help businesses and developers get their app discovered and further more optimized for the public to download, experience and rate.
The document discusses trends and changes expected for app developers in Perth. It notes that micro-moments are becoming more important than standalone apps, and that developers need to engage customers multiple times per day in short interactions. Developers will need to focus on cross-device experiences and understanding customer needs from aggregated data to deliver contextual information in real-time. Hardware innovations and a shift towards mobile experiences dominated by composition will present new opportunities for developers.
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. Executive Summary
Consumers like to customize the products
they buy. On android there’s great room for
customization of the appearance. Launchers
enhance the looks and efficiency of
navigation in a phone. Our product is aimed
at providing the users ‘the ultimate
customization tool’. It will be promoted
through various social media platforms and a
limited no. of users will get access to its
premium features for 3 months (from the
day of launch).
3. Situation Analysis
Company overview
Core competencies :
immense freedom for users to
customize the interface, ability to
save and share templates on the app
community for immediate use by
others are the app’s strengths.
Product includes a free version,
upgradable to a premium version.
It is yet to be launched in the market
4. Situation analysis
Potential customers: all android phone
users
Competitors: Nova, Arrow, Action, Evie
Launcher etc.
Collaborators: Google play store, sponsors
Opportunities: with the need for better
looking phone interfaces, the
opportunities are never ending
Threats: competitors copying our features
Market Overview
6. Goal
50,000 users in the 1st year(1st January 2018 to 1st January 2019)
Net income
100,000 users x $2(from minimum 2 clicks) = $200,000
5000 premium users x $3.49 = $ 17,450
Salaries($30,000 to CEO,CMO, CFO
and technical head, 2 people under the
CMO and the tech. head each for $15,000 each) = ($150,000)
One time Google Play store fees = ($25)
Google Play’s Share on sales (30% of $17,450) = ($ 5,235)
$ 62,190
7. Strategy
Target market
Customers
Android users between the age of 15-
35 want usually aim to differentiate
them from the crowd, to establish their
own identity. Their personality is
defined from the way their phones
look. They therefore want to customize
their phone to make it a reflection of
their personality. The app is a tool for
the same
8. Target market
Collaborators
The app will be uploaded directly on the
Google Play store. An one time fee of $25
needs to be paid by the developers followed
by 30% of the revenues earned on the app
$1 per click on will be charged by us.
Advertisers get visibility for their
products/services
9. Target market
Company
No maintenance costs for the building
because the office will be a small room in
someone’s house, initially at least
A CEO to take the major decisions
A Chief Marketing Officer and 2 personnel
under him to market the product online
A Chief Finance Officer to keep a track of the
finances
Technical Head with 2 people working under
him
10. Target market
Competition
Evie Launcher provides ease of
navigation to users
Nova Launcher provides
gesture compatibility for
navigation
Arrow Launcher looks
extremely polished
11. Target market
Context
Will go live with the Beta version of
the app for 3 months to gain
constructive user feedback and
create a positive perception.
Currently, due to sociocultural
differences across the world, urban
android users would identify with
the need of establishing their own
identity more than any group.
12. Value Proposition
Customer value
The customers will be satisfied with the
interface of the phone more than ever before.
Satisfaction will way outweigh the monetary
aspect after use.
The tagline of the app
‘find yourself’
will hence hold true.
13. Value Proposition
Collaborator value
Google Play store being the only collaborator
as of now, will get the 30% on the app’s
revenues. Making it further more successful in
the app store market
Advertisers get visibility for their products.
14. Value Proposition
Company Value
For stakeholders’: In a constant pursuit to find
oneself, the app will never become irrelevant;
meaning profits all the way
For employees : The app, being based in the
field of creativity, will need constant
innovation. This gives the employees
immense creative freedom and opportunities
15. Tactics
Product
Attributes
ease of navigation
gesture navigation
customizable utility bar
assigning pages
shortcuts on lock screen
create widgets
changing lock screen wallpaper
Benefits
Satisfaction to
customers who want
their phones to be a
reflection of their
personality; ease of
navigation
Cost
Free version includes
everything except(lock
screen shortcuts, utility
bar, 1000 widget
combinations
Premium version for $ 3.49
20. Tactics
The app will be marketed heavily using
social media platforms like facebook,
whatsapp and instagram. Videos of the
tutorials to use the app will be shared
via facebook along with the link to
download the app on facebook,
whatsapp and instagram.
Communication Distribution
Google Play Store
22. Implementation
Processes
Operational : uploading and maintaining
the app on the store
Supporting : ensuring the needs of the
workers are fulfilled(eg. Workplace safety,
HR management etc.)
Management : internal communications
(like employee morale, work
environment), governance, strategic
planning, budgeting, and infrastructure or
capacity management.
Direct satisfaction to users
Indirect satisfaction
23. Implementation
Schedule
1st of every month
(Starting from December
2017)- Meeting for
strategizing and planning
the goals
7 days for the
marketing team to
come up with a plan,
budgeting, etc.
20 days to put
that into
effect
4 days for finals touches
And updating the app
Beta Version will be uploaded on 1st
January 2018
24. Disclaimer
Created by Aayush Saha, SRCC Delhi, during a marketing internship under
Prof. Sameer Mathur, IIM Lucknow