This document outlines plans for a new lyrics app called LyricsFlow. It summarizes the current lyrics app market dominated by Musixmatch, and outlines key features and marketing strategies for LyricsFlow to challenge competitors. LyricsFlow will utilize machine learning to provide personalized recommendations and sync lyrics across devices and platforms. The app will target all music listeners but especially those aged 15-35, initially launching in India with plans to expand internationally.

1. LyricsFlow
BY NAMAN GOYAL

2. What is it about?
 Lyrics platform on mobile and connected devices
 Lyrics is among the top searched items on Google
 Our plan is to challenge the already existing competitors by bringing
innovations and making a better lyrics app

3. Current Scenario
 Musixmatch control the majority share in the market
 Other apps in the market are Lyrics Grabber, AirLyrics, Lyrics Mania
 But they all don’t serve as a healthy competition to Musixmatch

4. Musixmatch-Key features
 Floating lyrics
 Their own music player
 Compatible with many known music player like Google Play, Spotify, etc.
 Attractive UX, UI
 Lyrics Quotes can be shared directly on various social media platform

5. Musixmatch - Problems
 Too many Ads in the free version of their app
 They have not utilized the Machine Learning algorithms in their apps which
provides a recommender system and many information about user
experience patterns
 Current version of the app does not sync the lyrics when played from
between. User has to start the song from the beginning to sync the lyrics
 Some users have reviewed that the app is not battery-efficient
 Not compatible with regional lyrics like Punjabi, Telugu, etc. which is a
necessity in a place like India

6. LyricsFlow – Key features
 The Machine Learning algorithms provides a personalized recommender
system and many information about user experience patterns
 Battery-efficiency will be taken care of by using lighter algorithms.
 The app will be able to provide lyrics of song from various languages
which is a necessity in a place like India

7. Company marketing scheme
 Investing in market-research
 Feedback loop
 Transparency-blog about development process on our website
 Updates will not only mention “bug fixes”
 Therefore app update description space is important
 Paying attention to Customer support
 Every customer matters

8. Marketing Channels
 Press Release
 Online Ads
 App cross-promotion networks – Promotion on apps which provide song
downloads,
 Social media(FB page, twitter)
 Promotion scheme will be set according to location (language, culture,
selling points in the area will be taken care of)
 Contest or giveaways

9. Increasing the number of Reviews
Review system is an important part in these types of app. This helps
improve and know what our customer wants.
 Use an app review plugin
 Incentivize Users to Review Your App
 Time the prompt

10. Product Line
 2 Products
 Free Version
 Features with Ads
 Features of our competition
 Premium Version
 No Ads
 Personalized recommender system

11. Target Market
 All age groups, who have a taste for music and want lyrics in front of them
at all time
 According to reports, maximum number of downloads of Musixmatch are
from age group 15-35

12. Plan Expansion
 Initially, the app is supposed to serve in India
 When we have sufficient funds, we will expand it slowly but effectively.

13. Disclaimer
 Created by: Naman Goyal(IIT Guwahati), during an internship under Prof.
Sameer Mathur

14. Thank You