This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
Marketing plan for a mobile app: "Let It Go- because it helps"Abhishek Gupta
This presentation describes the various steps involved in preparing a marketing plan, such as:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
Marketing plan for a mobile app: "Let It Go- because it helps"Abhishek Gupta
This presentation describes the various steps involved in preparing a marketing plan, such as:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
FSE 2016: Mobile analytics in context. Keynote Seattle Nov 14 2016Ankit Jain
Analytics platforms have proliferated and have become an essential part of every mobile app developer's toolkit. But the lens these platforms provide us is one of introspection, one that positions analytics as something that should exist in isolation. In this keynote, SimilarWeb's Vice President of Special Projects Ankit Jain will explain why understanding analytics in the context of your industry is key to tracking meaningful progress. Ankit will discuss the leading lifecycle management tools and present overall as well as industry specific benchmarks for user acquisition and retention. To inspire the audience to meet these industry benchmarks, the talk will provide strategies for optimizing the user journey through deep linking, content personalization, and push messaging optimization.
The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
FSE 2016: Mobile analytics in context. Keynote Seattle Nov 14 2016Ankit Jain
Analytics platforms have proliferated and have become an essential part of every mobile app developer's toolkit. But the lens these platforms provide us is one of introspection, one that positions analytics as something that should exist in isolation. In this keynote, SimilarWeb's Vice President of Special Projects Ankit Jain will explain why understanding analytics in the context of your industry is key to tracking meaningful progress. Ankit will discuss the leading lifecycle management tools and present overall as well as industry specific benchmarks for user acquisition and retention. To inspire the audience to meet these industry benchmarks, the talk will provide strategies for optimizing the user journey through deep linking, content personalization, and push messaging optimization.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
This slide deck was presented at Silicon Valley China Wireless Conference 2010 at Computer History Museum, Mountain View, California on Sept 24th, 2010.
To maximize the success of your app, it is vitally important that a thoughtful marketing strategy be put in place. Here, we explore effective tactics for developing Android applications from scratch - with particular reference to mobile app development services.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
Gamification of Applications: A Way to Amplify User ExperienceFibonalabs
Gamification impacts human emotions & behaviors and drives them to take a decision on an application. When using any application, there is a lot of internal dialogue and thought process that goes on within the user.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
4. ONE OF THE WAY
IS TO AIM AT
BEING BETTER
THAN WE WERE
YESTERDAY!
5. Introducing, a unique strategy game which
gamifies the process of creating new habits and
goals for self-improvement by tracking the
activities that you are doing through the phone,
or a Fitbit, or simply entering the details of it and
utilizing this as resources in the game
Further, this let’s you also
compete with your friends who
are trying to achieve their own
personal goals.
6. HOW THE APP WORKS?
The gaming application tracks certain parameters, like number of steps,
hours of workout, amount of calories etc. These can be track by the
phone as well as any fitness band. The user can also make their own
inputs for certain parameters.
These parameters are then converted into resources like gold, potion,
health etc., and will be used in the game to build our own world. This
world that’s build by the user can keep growing if they continue to be
consistent while pursuing their goals, and if they are not they would
face damages in the game.
The game would also have a social aspect where people can exhibit
their progress as well as compete with people all over the world
12. September 2017
• App
Development
Process
initiated
February 2018
• App launch
in 3 major
cities
April 2018
• Generating
10,000 users
of Free
version
• And 1000
users of paid
version
September 2018
• Generate
1,00,000
users for free
version
• And 25,000
for the paid
version
14. TARGET MARKET
• To track the activities done on a daily
basis
• To generate good habits
• To manage time
• To stay committed to the goals
• To play fun strategy game on phone
Customer
Needs
15. • To get rewards for following goals
• To compete with people
• To increase efficiency with time
Customer
Wants:
16. • Goal Oriented people
• Fitness enthusiasts
• Business leaders
• People looking for self help
• Gamers
Distinguishing
Characteristics
of the
Customer:
17. COLLABORATORS
• Mobile app stores like Google Play
Store, Apple app store, Nokia’s Ovi
Store, Windows Phone Market Place,
Amazon’s forthcoming Android App
Store
Channel
members:
18. • Open sources like Wikipedia, Wikihow,
Quora etc.
• Paid sources that include blogs and
content websites
• Writers, Bloggers, Photographers etc.
• Consumers that are interested in
contributing
Suppliers:
19. • Brands/ Companies who will sponsor
the app or advertise their
products/services through display ads.
• Social media sites like Facebook,
Twitter, Instagram, LinkedIn, WhatsApp
etc. via which the buzz for the app will
be generated
Communication
Partners:
21. • App development team: Coders, Developers, Software engineers
• Business development team: Planners, Negotiators, Networkers,
Strategists, Growth Hackers
• Content Creation Team: Editors, Writers, Curators, Sources
• Marketing Team: Promotions, Communications and distribution
teams
• Data Analysis Team: Analysts, Machine learning experts
• Finance and Accountancy team
• Customer Team: Customer Care Department
• Public Relations Team: Employee relations and Investor relations
team
Company’s
strategic
business
Unit:
24. Points-of-difference
Generating
resources in
game based on
the activities
and not the
time given to
the game
Not allowed to
simply cash in
and buy
resources to
simply get
ahead of
everyone else
Not just tracks
the goals but
also motivates
though articles,
and quotes and
advices
The app is
based in
freemium
model
25. VALUE PROPOSITION
Consumer:
• It benefits
consumers
because it keeps
them on track on
their goals and
rewards
accordingly
Collaborators:
• It gives them a
chance to put
forward their
content in such a
platform that
would actually
have some
impact on the
customers
Company:
• The company
benefits and
earns money
from consumers
that buy the
premium version
27. Free features of the
Pragati:
A strategy
game with
futuristic
theme
Tracker
module to
record all
the activities
and details
like,
duration of
the work,
no. of step
These
tracked
activities
would
generate
resources
like gold,
health
points, etc
These
resources
can be used
to explore
and build
the world in
the game
The app
would keep
reminding
the user
regarding
the goals
Limited no.
of goals
28. Premium features of
Pragati:
You’ll get constant
motivation and
guidance in terms
of quotes, videos,
photos
You’ll get
exponential
benefits as a
reward.
You’ll be able to
add unlimited
goals
29. Brand:
• Name and slogan: Pragati, Pushing you forward
• Meaning: Pragati means progress in hindi and implies
that this app would help people progress
• Attributes: Quality, Fun, Reliable
30. • The pricing strategy adopted here would be Freemium.
That means the app itself is free, but the in-app
purchases and the premium version would be paid.
• The premium version of the app would be priced at $3.
The justification for this would be that some people
need a bigger push to pursue their targeted goals and
some people are just ambitious and competitive so
much so that they are willing to pay this price.
• The price is also not extremely high since there are in-
app purchases in both the versions that would
contribute to the revenue
Price:
31. Communication:
Word of mouth
marketing to
family, friends,
neighbours and
acquaintances
Capitalising on
influential
social
community
through
Facebook,
Twitter, and
Youtube
Increasing
online presence
through emails,
messages and
posts
Joining
developers and
entrepreneurs
groups on
LinkedIn
Creating a
announcement
blog for the
app followed
by summary
guide, Press
Release, Design
Collateral and
APP
Screenshots
Utilising SEO
(Search Engine
Optimization)
and ASO (App
Store
Optimization)
to optimise
searches and
yield greater
results
32. Getting
featured on
Mobile App
Review sites
Recruiting
users locally
by
organising
meet-ups,
events and
conference
Participating
in app
awards as
they can
give tons of
press,
exposure,
reviews, and
plenty of
downloads
Letting
professional
gamers
review it
and
generate an
audience
Creating
incentives
for joining
the app at
the earliest
Promoting
the game at
pop events
at college
fest, Comic
cons,
Networking
events etc.
33. • Focusing across all app stores for the gaming category
such as non-Apple platforms, independent app stores,
device app stores, tablet app stores and more
• Pay-Per-Installs: There are recommendation driven
promotion engines which rewards users with virtual
goods or virtual currency in one app for trying and
installing another app
Distribution:
35. ORGANISATIONAL STRUCTURE
CEO
Content
Department
Content Creation
and Collection
Head
Technology
Department
Game
developers
Graphic
Designers
Analysts
Animators
Coders
Business and
Marketing
Department
Promotions and
Distributions Head
BD Head
Finance
Department
Finance Head
Public Relations
Department
PR Head
Customer
Department
Customer Care
Head
36. Marketing
Research:
• Conducting
surveys on
strategy games
• Understanding
gamification
• Pre Marketing to
create a buzz
• Involving pro
gamers to receive
their inputs
App
Development
• Game module
• Assets Creation
• Planning Gameplay
• Developing Mechanics
• Sound
• Coding
• Graphics and Animation
• Analytics
• App development for
various OS
• Developing tracker
module which monitors
activities
• Reminders
• To do lists
• Content
• Generating curated
content for the people
• Creating general
content for motivation
Promotion:
• Advertising
• Pay-Per-install
promotions
• Promotion through
blogs
• Word of mouth
promotion
• Promoting on
events
• Online Promotions
Distribution
• App Stores like
Google Play,
Apple App Store,
Windows App
store
• Also tapping into
independent app
stores
• ASO (App Store
Optimization)
Control and
Feedback
• Game
• Data analytics
on the game
• Receiving
performance of
the users and
responding
accordingly with
content
• Company
• Environmental
analysis of the
performance
• Reviews on app
store
• Metrics like: No.
of installs, no. of
uninstalls, 5-star
rating etc.
PROCESS